Augmented Reality for Retail, Events and Publishing

Augmented Reality for Retail, Events & Publishing with

What is Augmented Reality?  Mix the real world (camera video capture) and the virtual world (3D objects, texts...) together in real time “augment anything” make any flyer interactive bring it real size on stage create personal experiences experience at home 2

Pre-history vs. Next Gen Augmented Reality Today! OUT !! B&W simple shapes multiple format sources multiple shapes multiple colours opening huge opportunities... 3

A Wide Range of Possibilities  Interactive Brochures  Interactive Packaging  Interactive Kiosk  Interactive Books  Magic mirror  Events 4

Augmented Publishing  Make each image an augmented experience  Engage Readers  Interact with Contents  Boost sales thru collections and series Readers present the book to their webcam and contents become interactive and 3D 5

Online/Offline Marketing Campaigns  Create interactive 3D brochures/packaging  Repeat the experience at home with web version  Make online/offline campaigns  Some examples: Interactive brochures Real estate presentations Augmented toy box 6

Interactive Kiosk  Easy and Simple Design  Self-contained  Fast Deployment  Can be used with LM3LABS' AirStrikeTM Users present flyers to the kiosk. They watch themselves with augmented reality. They can bring the flyer home and show their friends and family on their PC. More powerful campaigns with: 7

Events: Product Launch  3D model in real size  Change colors, configuration  Put products in their context  Bring on stage what is not possible in real life real size object, on stage, can be changed in colors, options, context,... 8

Events: Company Presentations  Make corporate presentation different  Communicate a dynamic image  Replicate the message to branches  On stage, real time annual figures can amaze viewers 9

Events: Your Booth, Differently!  Easily deployable at shows, conventions, exhibitions  Visitors will remember you  Keep visitors longer  Let visitors experience again at home or with colleagues “Augmented” booth lets visitors play with content on the booth 10

Magic Mirror  Engage visitors in real time  Let them go with a souvenir  Create communities (for marketing)  Make buzz Engage visitors print! 11

Give it a try...  Watch it in action on the web:  http://bit.ly/20V6pK  Play it for real. Download and test.  http://bit.ly/1sKcUV  Contact us:  info@lm3labs.com 12

Get Information LM3 LLC 日本営業所〒 134-0091 　東京都江戸川区船堀 3-5-26 T ガーデンスクエア 409 電話 : +81(0)3-3877-0779 Fax:+81(0)3-4496-4371 e-mail: info@lm3labs.com International Contact Points: China/Hong Kong: +852 8198 8406 Europe (France): +33(0)870440060 USA (NYC): +1(646) 461-6146 www.lm3labs.com Blog: http://blog.lm3labs.com 13

http://www.marketcast.co.kr	869
http://www.lm3labs.com	800
http://www.realareal.com	212
http://www.slideshare.net	72
http://pijook0406.tistory.com	47
http://marketcast.co.kr	39
http://mauricemelchers.nl	8
http://buzztxt.com	7
http://feeds.feedburner.com	6
http://feeds2.feedburner.com	6
http://twitter.com	2
http://namwook.blogspot.com	2
http://tech4buziness.posterous.com	2
http://translate.googleusercontent.com	2
http://www.buzztxt.com	2
http://localhost:4153	2
http://alcazar.kingsburyshaw.com	2
http://www.chatlab.com	2
http://cafe430.daum.net	1
http://66.163.168.225	1
http://65.55.177.205	1
http://74.125.39.132	1
http://marketcast.textcube.com	1
http://grddsystems.posterous.com	1
http://72.14.205.132	1

Augmented Reality for Retail, Events and Publishing

by LM3LABS on Jan 12, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

25 Embeds 2,089

Statistics

Augmented Reality for Retail, Events and Publishing — Presentation Transcript