0
Lindsay Listanski
Coldwell Banker Real Estate
May 2014
Storytelling is ALWAYS better with
pictures
Storytelling 2014
Today’s Instagram
Lunch and Learn
Learn the basics of Instagram
Check out some best practices
Discover third-party apps...
• Launched October 2010
• 200 Million Active Monthly Users
o 70% Log In Once a Day
• 20 Billion Photos Shared
Stats via
Ta...
Sharing Step 1
Take a Picture (or video)
Choose picture or video
from camera roll
Take a Picture
Shoot video
Sharing Step 2
Pick a Filter (or not)
Sharing Step 3
Don’t forget to include hashtags (more on this later)
Write a description
You can tag friends
(like Faceboo...
Sharing Step 4
Share It!
#Hashtags
What: #Hashtags turn topics/phrases into
clickable links
Why: Helps people find posts about topics they’re
inter...
Instagram Video
• 15 Seconds
• All the features available to Instagram users for
photos are also available for videos
• Ca...
Navigating Instagram
Home
Take
Pic/Vid
Engagement
Your
Profile
Search
Home: Your News Stream (what you and
your friends ar...
“Double Tap” = L O V E
Some Best Practices
• Match your Twitter name to be found easier
• Don’t flood your friend’s feeds with multiple pictures ...
But first…let me take a selfie
35 Million Selfies are posted on Instagram…a day
Do Selfies Belong at Work?
Sure they do!
They can be a professional yet fun way of showing corporate culture.
• Have fun with it
• Make sure other people are OK with you
including them
• Use hashtag #TBT and/or
#ThrowBackThursday
#T...
#TBT + Business
Why Use It? Who/What To Include?
• Establishes your legacy
• Shows you are fun/cool/creative
• Taps into H...
Coldwell Banker on
Instagram
IG: @ColdwellBanker
Instafonts
Free
Add text to photos
Clip Stitch
Free
Create a Collage
InstaSize
Share entire photos without cropping
InstaRepost
Repost an Instagram photo you like with ease
Flipagram
Free
Create Video Stories from Photos
Videolicious
Free
Make a professional looking video from images/video clips
Thanks!
IG: @LListanski
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Instagram Lunch and Learn

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A presentation for those who want to get a basic understanding of how Instagram works.

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Transcript of "Instagram Lunch and Learn "

  1. 1. Lindsay Listanski Coldwell Banker Real Estate May 2014
  2. 2. Storytelling is ALWAYS better with pictures
  3. 3. Storytelling 2014
  4. 4. Today’s Instagram Lunch and Learn Learn the basics of Instagram Check out some best practices Discover third-party apps to use to enhance Instagram.
  5. 5. • Launched October 2010 • 200 Million Active Monthly Users o 70% Log In Once a Day • 20 Billion Photos Shared Stats via Take a picture/videoAdd a filter-Share it!
  6. 6. Sharing Step 1 Take a Picture (or video) Choose picture or video from camera roll Take a Picture Shoot video
  7. 7. Sharing Step 2 Pick a Filter (or not)
  8. 8. Sharing Step 3 Don’t forget to include hashtags (more on this later) Write a description You can tag friends (like Facebook)
  9. 9. Sharing Step 4 Share It!
  10. 10. #Hashtags What: #Hashtags turn topics/phrases into clickable links Why: Helps people find posts about topics they’re interested in. How: Write # (the number sign) along with a topic or phrase (written as one word) and add it to your post. OK Much Better
  11. 11. Instagram Video • 15 Seconds • All the features available to Instagram users for photos are also available for videos • Can shoot stop-motion or straight through
  12. 12. Navigating Instagram Home Take Pic/Vid Engagement Your Profile Search Home: Your News Stream (what you and your friends are posting) Search: Users & Hashtags Take Picture/Video: Shoot or Choose from Camera Roll Engagement: See who “Likes” your content, comments & new follows. Your Profile: Your bio, photos and videos
  13. 13. “Double Tap” = L O V E
  14. 14. Some Best Practices • Match your Twitter name to be found easier • Don’t flood your friend’s feeds with multiple pictures in a row (consider a collage) • #TooManyHashtagsAreAnnoying • Show some SELFieControl • Be Social! Give love to get love • Take Vertical Pics to avoid wasted space (IG pics are square)
  15. 15. But first…let me take a selfie 35 Million Selfies are posted on Instagram…a day
  16. 16. Do Selfies Belong at Work? Sure they do! They can be a professional yet fun way of showing corporate culture.
  17. 17. • Have fun with it • Make sure other people are OK with you including them • Use hashtag #TBT and/or #ThrowBackThursday #TBT Throwback Thursday Do Don’t • Don’t post pics from last week…that’s a “#latergram” • Don’t more than one a week…it’s overkill A weekly internet trend that floods Instagram streams with baby pictures, awkward high school photos and trips down memory lane
  18. 18. #TBT + Business Why Use It? Who/What To Include? • Establishes your legacy • Shows you are fun/cool/creative • Taps into HUGE conversation • Product launch • First Office/CEO • Monumental Moments
  19. 19. Coldwell Banker on Instagram IG: @ColdwellBanker
  20. 20. Instafonts Free Add text to photos
  21. 21. Clip Stitch Free Create a Collage
  22. 22. InstaSize Share entire photos without cropping
  23. 23. InstaRepost Repost an Instagram photo you like with ease
  24. 24. Flipagram Free Create Video Stories from Photos
  25. 25. Videolicious Free Make a professional looking video from images/video clips
  26. 26. Thanks! IG: @LListanski
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