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The State of Reputation Management in Latin America
The State of Reputation Management in Latin America
The State of Reputation Management in Latin America
The State of Reputation Management in Latin America
The State of Reputation Management in Latin America
The State of Reputation Management in Latin America
The State of Reputation Management in Latin America
The State of Reputation Management in Latin America
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The State of Reputation Management in Latin America

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Del 29 a 31 de octubre de 2012 se celebra en Miami en Global PR Summit 2012, organizado por The Holmes Report. En las mesas redondas que tienen lugar a primera hora de la mañana del martes y el …

Del 29 a 31 de octubre de 2012 se celebra en Miami en Global PR Summit 2012, organizado por The Holmes Report. En las mesas redondas que tienen lugar a primera hora de la mañana del martes y el miércoles participan Luisa García –Socia y CEO Región Andina de LLORENTE & CUENCA– y Jorge Cachinero –Director Corporativo de Reputación e Innovación de LLORENTE & CUENCA–. Conversarán sobre el estado de la gestión de la reputación en América Latina.

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  • 1. REPUTATIONMANAGEMENT INLATIN AMERICAGLOBAL PR SUMMIT 2012
  • 2. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICESDIFFERENT MEDIA CONSUMPTION PATTERNSSOCIAL GAPS | STRUCTURAL POVERTYTHE RISE OF MULTILATINAS
  • 3. PERCEPTION OFTHE PRIVATE SECTORAND BUSINESS Private Companies are essential for the country’s development Trust in Private Companies IndexPrepared by LLORENTE & CUENCA. SOURCE: LATINOBARÓMETRO, 2011 REPORT.
  • 4. • CAN A SINGLE REPUTATION STRATEGY BE EFFECTIVE FOR SUCH A DIVERSE REGION?• DO MULTINATIONALS UNDERSTAND THE LATIN AMERICAN REALITY?• DO TRADITIONAL MODELS APPLY?• IS "GLOCAL" THE ANSWER?• WHAT CAN WE LEARN FOR LOCAL CORPORATIONS AND MULTILATINAS?
  • 5. www.llorenteycuenca.com @llorenteycuenca @luisagarcia @jorgecachinero

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