The State of Reputation Management in Latin America

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Del 29 a 31 de octubre de 2012 se celebra en Miami en Global PR Summit 2012, organizado por The Holmes Report. En las mesas redondas que tienen lugar a primera hora de la mañana del martes y el miércoles participan Luisa García –Socia y CEO Región Andina de LLORENTE & CUENCA– y Jorge Cachinero –Director Corporativo de Reputación e Innovación de LLORENTE & CUENCA–. Conversarán sobre el estado de la gestión de la reputación en América Latina.

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The State of Reputation Management in Latin America

  1. 1. REPUTATIONMANAGEMENT INLATIN AMERICAGLOBAL PR SUMMIT 2012
  2. 2. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICESDIFFERENT MEDIA CONSUMPTION PATTERNSSOCIAL GAPS | STRUCTURAL POVERTYTHE RISE OF MULTILATINAS
  3. 3. PERCEPTION OFTHE PRIVATE SECTORAND BUSINESS Private Companies are essential for the country’s development Trust in Private Companies IndexPrepared by LLORENTE & CUENCA. SOURCE: LATINOBARÓMETRO, 2011 REPORT.
  4. 4. • CAN A SINGLE REPUTATION STRATEGY BE EFFECTIVE FOR SUCH A DIVERSE REGION?• DO MULTINATIONALS UNDERSTAND THE LATIN AMERICAN REALITY?• DO TRADITIONAL MODELS APPLY?• IS "GLOCAL" THE ANSWER?• WHAT CAN WE LEARN FOR LOCAL CORPORATIONS AND MULTILATINAS?
  5. 5. www.llorenteycuenca.com @llorenteycuenca @luisagarcia @jorgecachinero

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