L&LC Brochure on the Benefits of Transmedia Communications for LinkedIn
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L&LC Brochure on the Benefits of Transmedia Communications for LinkedIn

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What are the benefits of B2B transmedia storytelling? Our minds do not respond to random posts. We need cogent and coherent messages to make sense of this Age of Information. With entertainment ...

What are the benefits of B2B transmedia storytelling? Our minds do not respond to random posts. We need cogent and coherent messages to make sense of this Age of Information. With entertainment branding, an audience is supplied with that story.

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L&LC Brochure on the Benefits of Transmedia Communications for LinkedIn Document Transcript

  • 1. 1Back in 2008, Lehmann & Lehmann Communications offered website re-designsbased on analytics. Now we are taking the next step with transmedia brandedentertainment.Companies can now differentiate themselves with Internet marketing campaignsthat develop their stories and messages across many platforms. Lehmann & Lehmann Communications 1 Listen@lehmannandlehmann.com (914) 450-9598
  • 2. 2With transmedia branded entertainment, audiences are compelled to not only participate but theyare also incentivized to keep moving to the next media channel to get more of it.How does transmedia communications work?Using existing social media properties and website landing pages, we develop a story so exciting,purposeful or meaningful, that customers want to keep finding out more. They also desire to“engage with it” (read, like, share and/or comment and discuss).The story can be released strategically over a period of three months, two weeks or even in oneshot.Beginner Transmedia Communications Case StudyUsing a permission-based email marketing list, we asked a question in the subject heading sounique that subscribers had to open it. Once inside a well-designed email, they found anembedded video that could answer the question. After landing on our client’s YouTube channel,this audience watched a short but relevant :20 second video that incited the audience to go onemore click.At their third destination (or experience of this story), they landed on a specifically designedwebsite page which provided the answer or resolution of the story – and it included a contactform and provided a point of sale for the product. Lehmann & Lehmann Communications 2 Listen@lehmannandlehmann.com (914) 450-9598
  • 3. 3Chances are your media platforms (website, social channels, direct marketing, reallive events) are in place. All you need now is a transmedia story to weave all thesechannels together so your audience receives a memorable message it wants tointeract with.If your company is interested in developing business in Germany, ask us how weare currently working on a transmedia strategy for a print publication. Our nativelanguage skills will also assist any company seeking to reconcile culturaldifferences, especially as they pertain to social media usage. Lehmann & Lehmann Communications 3 Listen@lehmannandlehmann.com (914) 450-9598