Using Data Analysis and Branding to Build Relationships
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Using Data Analysis and Branding to Build Relationships

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2008 Annual Conference American Library Association ...

2008 Annual Conference American Library Association

Program: Turn Numbers into Facts: Using Data Analysis and Branding for Fundraising Success.”
Monday, June 30, 2008 from 1:30 p.m. – 3:30 p.m.
Sponsored by FRFDS

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    Using Data Analysis and Branding to Build Relationships Using Data Analysis and Branding to Build Relationships Presentation Transcript

    • Using Data Analysis and Branding to Build Relationships The 2008 Annual Conference American Library Association Bonnie Thomas Ph D Thomas, Ph.D. BTS Research Consulting Carroll Community College
    • DATA IS MEANINGLESS WITHOUT CONTEXT
    • The Road Mapp How To Get There
    • Ho Do you Build Context? How o B ild Conte t? What do you want to know? Collect Creating Data strategies to necessary use results to answer questions Reporting out Analyze on results Data