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Using Data Analysis and Branding to Build Relationships

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    Using Data Analysis and Branding to Build Relationships - Presentation Transcript

    1. Using Data Analysis and Branding to Build Relationships The 2008 Annual Conference American Library Association Bonnie Thomas Ph D Thomas, Ph.D. BTS Research Consulting Carroll Community College
    2. DATA IS MEANINGLESS WITHOUT CONTEXT
    3. The Road Mapp How To Get There
    4. Ho Do you Build Context? How o B ild Conte t? What do you want to know? Collect Creating Data strategies to necessary use results to answer questions Reporting out Analyze on results Data

    + Library Leadership & Management Association (LLAMA), American Library Association (ALA)Library Leadership & Management Association (LLAMA), American Library Association (ALA), 2 years ago

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