Using Data Analysis and Branding to Build Relationships

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Using Data Analysis and Branding to Build Relationships The 2008 Annual Conference American Library Association Bonnie Thomas Ph D Thomas, Ph.D. BTS Research Consulting Carroll Community College
DATA IS MEANINGLESS WITHOUT CONTEXT
The Road Mapp How To Get There
Ho Do you Build Context? How o B ild Conte t? What do you want to know? Collect Creating Data strategies to necessary use results to answer questions Reporting out Analyze on results Data
Ho Do You Build Context? How Yo B ild Conte t? • Deve