Making ROI Work
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One presentation from a program called "Orchestrating PR to Get Funding" hosted by LLAMA PRMS at the 2010 ALA Annual Conference. Presentation is by Joe Matthews, President of JRM Consulting.

One presentation from a program called "Orchestrating PR to Get Funding" hosted by LLAMA PRMS at the 2010 ALA Annual Conference. Presentation is by Joe Matthews, President of JRM Consulting.

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Transcript

  • 1. Making ROI Work
    Joe Matthews
    ALA Annual LLAMA Program
    June 2010
  • 2. Investments
  • 3. Cost-Benefit Analysis
  • 4. Value of a Library
    Use Benefits
    Nonuse Benefits
  • 5. Value Taxonomy
    Money saved
    Time saved
    Accomplishments
  • 6. “Free Stuff”
    Cost Avoidance
  • 7. Value Calculation
    Alternative cost
    X
    amount of use
  • 8. Value Calculator
  • 9. Direct Economic Benefits
    Economic impact of library spending
  • 10. Direct Economic Benefits
    Library
    as
    Destination
  • 11. ROI Studies
  • 12. Consumer Surplus Survey
  • 13. Observations
  • 14. Indirect Benefits
  • 15. Contingent Valuation
    Willingness to Pay
    Willingness to Accept
  • 16. Nonuse Benefits
    Option to use in the future
    Option for others to use
  • 17. Total Value
    Direct use value – 40%
    Use in future – 20%
    Use by others – 40%
  • 18. Utility of ROI Studies
    Improved credibility
    Complements other use measures
    Complements qualitative information
  • 19. Frameworks
    Library
    Balanced
    Scorecard
    Social
    Return on
    Investment
  • 20.
  • 21. Resources
    Measuring for Results. Libraries Unlimited, 2004
    The Evaluation and Measurement of Library Services.
    Libraries Unlimited, 2007
    Measuring Your Library’s Value. ALA Editions, 2006.
    Worth Their Weight. Americans for Libraries Council, 2007.
    Making Cities Stronger. Urban Libraries Council, 2007.