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Published

One of the presentations shared during the 2010 ALA Annual meeting. The program hosted by LLAMA - MAES was called " Myth Busting: Using Data to Challenge Assumptions". …

One of the presentations shared during the 2010 ALA Annual meeting. The program hosted by LLAMA - MAES was called " Myth Busting: Using Data to Challenge Assumptions".

Speaker:
Lizah Ismail, Marywood University, Scranton, PA, Assistant Professor/Coordinator of Public Services

Presentation:
What Net Generation Students Really Want From The Library, Determining Help-Seeking Preferences of Undergraduates

Program abstract:
What services are actually valued by your users? Which online resources are good investments? Is texting the best way to reach your young adults? Libraries often hold false assumptions or beliefs which have not been challenged with actual data. Find out how different libraries have used data to challenge their assumptions and long-held beliefs.

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Transcript

  • 1. What Net Generation Students Really Want From The Library
    Determining Help-Seeking Preferences of Undergraduates
  • 2. Why is this topic relevant?
  • 3. Myths
    CIBER (University College of London) 2008 Study:
    • “all young people are interested in social networking”
    • 4. “young people are more competent with computers”
    • 5. “It is important to be where users are, in a social networking environment”
  • Know who your Net Gens are
    Univ of Rochester project
    Informing Innovation
    Foster & Gibbons (2007):
    • “user studies…are a necessary component of any student-centered academic library”
    Booth (2009):
    • “critical that … libraries understand student use… and/or familiarity with …various technologies before judging their potential scalability as library services”
  • Marywood’s Survey of Undergraduates
    Methodology
    Survey Monkey
    Easy/Online convenience
    Free/Basic (limits)
    Institutional/Annual Pro (pluses)
    Analysis
    Downloadable formats
  • 6. Need for Collaboration
    Contacted Marywood’s MIS (Management Information Systems) Dept
    Created a listserv of current undergraduates
    Survey was sent to listserv via email
  • 7. Survey Instrument
    Demographic Information
    Full-time/Part-Time?
    Incoming, Returning, Transfer?
    Age Group : 18-22, 23-29, 30-39, 40 & over
    Had attended a library instruction session or not
  • 8. Survey Instrument
    Help-Seeking Behavior
    and Preferences
    Library/Library Website visits
    Asking Librarians for research help
    Location preference for research help
    Research Help preference
    Confident without librarian help
  • 9. Survey Results
  • 10. Survey Results
  • 11. Table 1: Library Use, Help-Seeking Habits and Library Instruction
    (averages on a scale of 1-5 where 1=strongly disagree and 5=strongly agree)
     
     
    18-22 Age Group
     
    Overall Had Library No Library
    Instruction Instruction
    (n=216) (n=115) (n=101)
    Library Visits 3.07 3.05 3.08
    (at least once/wk)
     
    Library Website Visits 2.99 3.03 2.95
    (at least once/wk)
     
    Asked for Librarian Help 3.13 3.13 3.13
     
    Confident without Help 3.44 3.59 3.27
  • 12. Table 2: Library Use, Help-Seeking Habits and Student Status
    (averages on a scale of 1-5 where 1=strongly disagree and 5=strongly agree)
     
     
    18-22 Age Group
     
    New Returning Transfer
    (n=53) (n=145) (n=18)
     
    Library Visits 2.34 3.29 3.44
    (at least once/wk)
     
    Library Website Visits 2.58 3.19 2.61
    (at least once/wk)
     
    Asked for Librarian Help 2.77 3.29 2.89
     
    Confident without Help 3.19 3.57 3.11
     
     
  • 13. Table 3: Location preference for research assistance and Student Status
    (averages on a scale of 1-5 where 1=strongly disagree and 5=strongly agree)
     
    18-22 Age Group
     
    Overall New Returning Transfer
    (n=216) (n=53) (n=145) (n=18)
     
    Student Center 3.48 3.56 3.43 3.72
    Residence Halls 3.10 3.36 3.01 3.06
     
    Other Campus Buildings 3.27 3.42 3.19 3.39
    More convenient location 3.27 3.75 3.16 2.72
    instead of library
  • 14. Table 4: Research assistance preference and Student Status
    (averages on a scale of 1-5 where 1=strongly disagree and 5=strongly agree)
     
     
     
    18-22 Age Group
     
    Overall New Returning Transfer
    (n=216) (n=53) (n=145) (n=18)
     
    Email 3.24 3.15 3.30 3.06
    Chat/IM/Texting 2.78 2.71 2.85 2.44
     
    Moodle Course Page 2.77 2.77 2.78 2.59
    Facebook/MySpace 2.37 2.30 2.43 2.12
  • 15. What do Marywood’s Net Gen Students Really Want?
  • 16. Future Directions
    Build upon our existing “Ask Here Roadshow”
    More skeptical of social media
    Further studies with a larger sample
    Focus Groups
    Another survey
    (additional demographic information)
    Collaborations with Student Activities/IT
  • 17. Contact Info
    Lizah Ismail
    Assistant Professor and
    Coordinator of
    Public Services
    Marywood University
    Library,
    Scranton, PA.
    lismail@marywood.edu
    Tel: 570-348-6264