What Net Generation Students Really Want From The Library<br />Determining Help-Seeking Preferences of Undergraduates<br />
Why is this topic relevant?<br />
Myths<br />CIBER (University College of London) 2008 Study:<br /><ul><li>“all young people are interested in social networ...
“young people are more competent with computers”
“It is important to be where users are, in a social networking environment”</li></li></ul><li>Know who your Net Gens are<b...
Need for Collaboration <br />Contacted Marywood’s MIS (Management Information Systems) Dept <br />Created a listserv of cu...
Survey Instrument<br />Demographic Information<br />Full-time/Part-Time?<br />Incoming, Returning, Transfer?<br />Age Grou...
Survey Instrument <br />Help-Seeking Behavior<br />and Preferences<br />Library/Library Website visits<br />Asking Librari...
Survey Results<br />
Survey Results<br />
Table 1: Library Use, Help-Seeking Habits and Library Instruction<br />(averages on a scale of 1-5 where 1=strongly disagr...
Table 2: Library Use, Help-Seeking Habits and Student Status<br />(averages on a scale of 1-5 where 1=strongly disagree an...
Table 3: Location preference for research assistance and Student Status<br />(averages on a scale of 1-5 where 1=strongly ...
Table 4: Research assistance preference and Student Status<br />(averages on a scale of 1-5 where 1=strongly disagree and ...
What do Marywood’s Net Gen Students Really Want?<br />
Future Directions<br />Build upon our existing “Ask Here Roadshow”<br />More skeptical of social media <br />Further studi...
Contact Info<br />Lizah Ismail<br />Assistant Professor and<br />Coordinator of <br />Public Services<br />Marywood Univer...
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What Net Generation Students Really Want From The Library

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One of the presentations shared during the 2010 ALA Annual meeting. The program hosted by LLAMA - MAES was called " Myth Busting: Using Data to Challenge Assumptions".

Speaker:
Lizah Ismail, Marywood University, Scranton, PA, Assistant Professor/Coordinator of Public Services

Presentation:
What Net Generation Students Really Want From The Library, Determining Help-Seeking Preferences of Undergraduates

Program abstract:
What services are actually valued by your users? Which online resources are good investments? Is texting the best way to reach your young adults? Libraries often hold false assumptions or beliefs which have not been challenged with actual data. Find out how different libraries have used data to challenge their assumptions and long-held beliefs.

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What Net Generation Students Really Want From The Library

  1. 1. What Net Generation Students Really Want From The Library<br />Determining Help-Seeking Preferences of Undergraduates<br />
  2. 2. Why is this topic relevant?<br />
  3. 3. Myths<br />CIBER (University College of London) 2008 Study:<br /><ul><li>“all young people are interested in social networking”
  4. 4. “young people are more competent with computers”
  5. 5. “It is important to be where users are, in a social networking environment”</li></li></ul><li>Know who your Net Gens are<br />Univ of Rochester project<br />Informing Innovation<br />Foster & Gibbons (2007):<br /><ul><li>“user studies…are a necessary component of any student-centered academic library”</li></ul>Booth (2009):<br /><ul><li>“critical that … libraries understand student use… and/or familiarity with …various technologies before judging their potential scalability as library services”</li></li></ul><li>Marywood’s Survey of Undergraduates<br />Methodology<br />Survey Monkey<br />Easy/Online convenience<br />Free/Basic (limits)<br />Institutional/Annual Pro (pluses)<br />Analysis<br />Downloadable formats<br />
  6. 6. Need for Collaboration <br />Contacted Marywood’s MIS (Management Information Systems) Dept <br />Created a listserv of current undergraduates<br />Survey was sent to listserv via email<br />
  7. 7. Survey Instrument<br />Demographic Information<br />Full-time/Part-Time?<br />Incoming, Returning, Transfer?<br />Age Group : 18-22, 23-29, 30-39, 40 & over<br />Had attended a library instruction session or not<br />
  8. 8. Survey Instrument <br />Help-Seeking Behavior<br />and Preferences<br />Library/Library Website visits<br />Asking Librarians for research help<br />Location preference for research help<br />Research Help preference<br />Confident without librarian help<br />
  9. 9. Survey Results<br />
  10. 10. Survey Results<br />
  11. 11. Table 1: Library Use, Help-Seeking Habits and Library Instruction<br />(averages on a scale of 1-5 where 1=strongly disagree and 5=strongly agree)<br /> <br /> <br /> 18-22 Age Group<br /> <br />Overall Had Library No Library <br /> Instruction Instruction<br /> (n=216) (n=115) (n=101)<br />Library Visits 3.07 3.05 3.08<br />(at least once/wk) <br /> <br />Library Website Visits 2.99 3.03 2.95<br />(at least once/wk) <br /> <br />Asked for Librarian Help 3.13 3.13 3.13 <br /> <br />Confident without Help 3.44 3.59 3.27<br />
  12. 12. Table 2: Library Use, Help-Seeking Habits and Student Status<br />(averages on a scale of 1-5 where 1=strongly disagree and 5=strongly agree)<br /> <br /> <br />18-22 Age Group<br /> <br />New Returning Transfer<br /> (n=53) (n=145) (n=18) <br /> <br />Library Visits 2.34 3.29 3.44<br />(at least once/wk) <br /> <br />Library Website Visits 2.58 3.19 2.61 <br />(at least once/wk) <br /> <br />Asked for Librarian Help 2.77 3.29 2.89 <br /> <br />Confident without Help 3.19 3.57 3.11 <br /> <br /> <br />
  13. 13. Table 3: Location preference for research assistance and Student Status<br />(averages on a scale of 1-5 where 1=strongly disagree and 5=strongly agree)<br /> <br /> 18-22 Age Group<br /> <br />Overall New Returning Transfer<br /> (n=216) (n=53) (n=145) (n=18)<br /> <br />Student Center 3.48 3.56 3.43 3.72 <br />Residence Halls 3.10 3.36 3.01 3.06 <br /> <br />Other Campus Buildings 3.27 3.42 3.19 3.39 <br />More convenient location 3.27 3.75 3.16 2.72 <br /> instead of library<br />
  14. 14. Table 4: Research assistance preference and Student Status<br />(averages on a scale of 1-5 where 1=strongly disagree and 5=strongly agree)<br /> <br /> <br /> <br />18-22 Age Group<br /> <br />Overall New Returning Transfer<br /> (n=216) (n=53) (n=145) (n=18)<br /> <br />Email 3.24 3.15 3.30 3.06 <br />Chat/IM/Texting 2.78 2.71 2.85 2.44 <br /> <br />Moodle Course Page 2.77 2.77 2.78 2.59 <br />Facebook/MySpace 2.37 2.30 2.43 2.12 <br />
  15. 15. What do Marywood’s Net Gen Students Really Want?<br />
  16. 16. Future Directions<br />Build upon our existing “Ask Here Roadshow”<br />More skeptical of social media <br />Further studies with a larger sample<br />Focus Groups<br />Another survey <br /> (additional demographic information)<br />Collaborations with Student Activities/IT<br />
  17. 17. Contact Info<br />Lizah Ismail<br />Assistant Professor and<br />Coordinator of <br />Public Services<br />Marywood University<br />Library,<br />Scranton, PA.<br />lismail@marywood.edu<br />Tel: 570-348-6264<br />
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