Power, Point &Painting


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Short version from my presentation at training session for Estonia-Latvia project  ”ICT DCNet” (EU 34537)
Demo Center participants, Latvian IT Cluster members and partners

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Power, Point &Painting

  1. 1. Power, Point & PaintTelling the story of your company Liene Kupčča @lkupca 25.04.2012
  2. 2. Intensive training sessionfor Estonia-Latvia project  ”ICT DCNet” (EU 34537)Demo Center participants, Latvian IT Cluster members and partnersDay 1 // April 25, 2012@ Rīga Business School, Skolas Str.11
  3. 3. There are many ways to tell your story
  4. 4. Others will do
  5. 5. You will do, too
  6. 6. A person can have the greatest idea in the world – completely different and novel –but if that person can not convince enough other people, it does not matter – G.Berns
  7. 7. …and take some Power, Point & Paint
  8. 8. P.P.&PPower Point Paint Idea Content Product GoalValues Raison dêtreDreamBrandWhat? To whom? How? Power & Point will work. Point & Paint will work. No power and no point will not paint
  9. 9. Bring on the stage
  10. 10. Power
  11. 11. Companies create "stories and products " that communicate " values and story
  12. 12. What company creates?Annual reports Products, services Brands Story
  13. 13. This is a product
  14. 14. This is a logo
  15. 15. Brand, called you? Ingredientsh"p://www.fastcompany.com/magazine/10/brandyou.html  
  16. 16. Brand, called you "vs brand you own
  17. 17. Works on you? On brand?What makes you different?What is the pitch for you?What you have to say and how well you getit said?Whats the real power of you?Whats loyalty to you?Whats the future of you?
  18. 18. Some more P’s 1.  Purpose2.  Passion3.  Planning4.  People5.  Play6.  Perseverance
  19. 19. Point: The content
  20. 20. DNS : what do we stand for “Mantras” : inside = outside, consistency Self criticism, openness, reality checking, forward focusing Audience expectations, profile; story as a pillar of the brand strategy
  21. 21. Change of scopeFor people. Whoever they are. Even CEO’s.Human language,not “corporate buzzwordbingo”Benefits, not tech specs
  22. 22. Most popular childhood diseasesSelf centered languagePoor design & visualsTemplates, CLIPARTS!
  23. 23. Welcome to Finland•  Finland (pronounced /ˈfɪnləәnd/ (help·info)), officially the Republic of Finland[4] Finnish: Suomi; Swedish: Finland (help·info), is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden on the west, Norway on the north and Russia on the east, while Estonia lies to its south across the Gulf of Finland. The capital city is Helsinki.•  Around 5.4 million people reside in Finland, with the majority concentrated in the southern part of the country.[1] It is the eighth largest country in Europe in terms of area and the most sparsely populated country in the European Union. The native language of nearly all of the population is Finnish, which is part of the Finno-Ugric language family and is most closely related to Estonian. The language is one of only four official EU languages not of Indo-European origin. The second official language of Finland – Swedish – is the native language of 5.5% of the population.[5] Finland is a parliamentary republic with a central government based in Helsinki and local governments in 342 municipalities.[6] A total of about one million residents live in the Greater Helsinki area (which includes Helsinki, Espoo, Kauniainen, and Vantaa), and a third of the countrys GDP is produced there. Other major cities include Tampere, Turku, Oulu, Jyväskylä, Kuopio, and Lahti.•  Finland was historically a part of Sweden and from 1809 an autonomous Grand Duchy within the Russian Empire. Finlands declaration of independence from Russia in 1917 was followed by a civil war, wars against the Soviet Union and Nazi Germany, and a period of official neutrality during the Cold War. Finland joined the United Nations in 1955, the OECD in 1969, the European Union in 1995, and the eurozone since its beginning. Finland has been ranked the second most stable country in the world, in a survey based on social, economic, political, and military indicators.[7]•  Finland was a relative latecomer to industrialization, remaining a largely agrarian country until the 1950s. Thereafter, economic development was rapid, and the country reached the worlds top income levels in the 1970s. Between 1970 and 1990, Finland built an extensive welfare state. In the aftermath of the countrys severe depression in the early 1990s, successive governments have changed the Finnish economic system through some privatisation, deregulation, and tax cuts.•  Finland is well placed in many international comparisons of national performance such as the share of high-technology manufacturing and health care.[8] The country is ranked 1st in the 2009 Legatum Prosperity rating, which is based on economical performance and quality of life.[9] The Constitution of Finland defines the political system. Finland is a representative democracy with a semi-presidential parliamentary system. Aside from state-level politics, residents use their vote in municipal elections and in the European Union elections.•  According to the Constitution, the President of Finland is the head of state and responsible for foreign policy (which excludes affairs related to the European Union) in cooperation with the cabinet. Other powers include Commander-in-Chief, decree, and appointive powers. Direct vote is used to elect the president for a term of six years and maximum two consecutive terms. The current president is Tarja Halonen (SDP).•  The 200-member unicameral Parliament of Finland exercises the supreme legislative authority in Finland. The parliament may alter laws and the constitution, bring about the resignation of the Council of State, and override presidential vetoes. Its acts are not subject to judicial review. Various parliament committees listen to experts and prepare legislation. Proportional vote in multi-seat constituencies is used to elect the parliament for a term of four years. The Speaker of Parliament is currently Sauli Niinistö (National Coalition Party). The cabinet (the Finnish Council of State) exercises most executive powers. It is headed by the Prime Minister of Finland and Stāsti ar spēka punktu. 1. daļa. 27
  24. 24. Valsts kancelejas administrētās aktivitātes/apakšaktivītātes 2007.-2013.g. plānošanas periodā (3)qšaktivitāte "Publisko pakalpojumu kvalitātes paaugstināšana valsts, reģionālā un vietējā līmenī“ (kopējais finansējums 325 410 LVL, mērķis - institūciju sniegto pakalpojumu uzlabošana, pilnveidošana vietējā un reģionālā līmenī). Atklāta projekta iesnieguma atlases vērtēšana uzsākta 15.12.2009. (iesniegti 54 projekti – 22 valsts budžeta iestādes un 32 pašvaldības)qāte "Publiskās pārvaldes cilvēkresursu plānošanas un vadības sistēmas attīstība“ (kopējais finansējums 2 835 105 LVL; sasniedzamais mērķis – nodrošināt vienotu cilvēkresursu vadības un plānošanas sistēmas izstrādi un ieviešanu) Projekts “Cilvēkresursu vadības informācijas tehnoloģiju sistēmas izstrāde un ieviešana” -2 835 105 LVLPlānotie rezultāti:"   Uzlabota datu un analīzes kvalitāte - aktuāla, pilnīga un ātri pieejama informācija par visiem vispārējā valdības sektorā nodarbinātajiem (200 000 darbinieku) "   Uzlabota atalgojuma sistēmas caurspīdība un uzraudzība"   Samazināts laika patēriņš datu ievadei un informācijas pārsūtīšanai un apkopošanai"   Personāla administrēšanas izmaksu ietaupījums katrā iestādē Slides vs handouts"   Iespēja ietaupīt visā valsts pārvaldē uz licenču un apkalpošanas rēķina – tās centralizējot un unificējot
  25. 25. Valsts kancelejas administrētās aktivitātes/apakšaktivitātes 2007.-2013.g. plānošanas periodā (1)q aktivitāte "Administratīvo šķēršļu samazināšana un publisko pakalpojumu kvalitātes uzlabošana“ (kopējais finansējums 2 066 020 LVL; mērķis - administratīvā sloga izvērtējums ar mērķi par 25% samazināt slogu monetārā izteiksmē):1)  projekts “Administratīvā sloga samazināšana un administratīvo procedūru vienkāršošana” - 1 062 742 LVLPlānotie rezultāti:"  Vienkāršotas administratīvās procedūras"  Identificētas regulējuma prasības, kas rada pārmērīgas administratīvās izmaksas iedzīvotājiem un uzņēmējiem"  Iestāžu darbības novērtējums saistībā ar regulējuma prasību kontroli.2) projekts “Publisko pakalpojumu sistēmas pilnveidošana” – 1 003 277 LVL"  Plānotie rezultāti: Publisko pakalpojumu ‘karte’ un pakalpojumu sniegšanas status quo analīze;" "  Slides vs handouts Kopēji pakalpojumu sniegšanas kvalitātes standarti; Pakalpojumi sagrupēti, ja nepieciešams, optimizētas procedūras;"  Izstrādāts optimālais modelis publisko pakalpojumu sniegšanai.
  26. 26. Noooooo. Never. Please. Promise me.
  27. 27. Stockphotos and clichés "(even with watermarks)
  28. 28. Pixels, s(t)ory, irrelevantillustrations and Comic sansTā  kā  %rgus  daļa  ir  sarukusi  par    25  %  L  APVIENOSIM  GRĀMATVEDĪBU  UN  MĀRKETINGU!!!!!!  
  29. 29. THAT tone of voice “We are from very small, historically poor little countrywhere sun shines only on Tuesdays”
  30. 30. Painting
  31. 31. “Technology is not an aim. Technology is a tool. When you have clear idea and plan to achieve it, any tool will work.” - C. Heth. Made to stick
  32. 32. Hemingway was not famous because he wrote in Moleskine
  33. 33. It was his stories,writing style & insights
  34. 34. Skills needed1.  Telling2.  Writing3.  Publishing4.  Sharing5.  Playing again
  35. 35. Advertising “What they PR say” Communication Your own, Service non- mediaexperience stories Service Audience availability relationships
  36. 36. In any format 1. create content, thatpeople are looking for and share Great story Experience Something to talk about
  37. 37. 2. Add valueReal one. Make life better. Involve others
  38. 38. 3.Research your audience. Their behaviour Look for a focus be personal Engage, not persuade
  39. 39. [3 secret ingredients?]
  40. 40. Would you enjoy your own presentation?
  41. 41. tell “what do I want?”
  42. 42. Suggested reading
  43. 43. Be honest. Storytelling police
  44. 44. Thanks!Liene.Kupca@gmail.com TWITTER: @LKUPCA Skype: LKUPCA