Courtesy Administrative Services - SEO Strategies

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  • 1. © 2009 Courtesy Administrative Services. All Rights Reserved
  • 2. What is Social Media
    • Social Media is:
    • 3. Sharing content, opinions, insight, experiences, perspectives
    • 4. The Media Forms:
    • 5. Text, images, audio, and video
    • 6. Tools/Venues:
    • 7. message boards, forums, podcasts, videos, TXT/SMS, bookmarks, groups, networks, blogs +
    • 8. It’s the connection and the conversation…
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 9. SMO Benefits
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 20. SMO can get you elected
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 21. SMO can get you elected
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 22. SMO can get you elected
    http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 23. Social Media on Phones
    SM applications on your phone…the iPhoneFacebookappl has 1.5 million users ++
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 24. Social Media
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 25. Social Media Strategy
    • Use multiple forms/tools/venues
    • 26. Be patient
    • 27. You willonlyseesmall changes, but youwillseethemday by day!
    • 28. Whenusersseeyour engagement, you know the strategyishuge
    • 29. A Facebook profile is not going to create a miracle but usedwith the SM tools … itwill.
    • 30. Join social networks slowly and don’t worry about active participation, it will come
    • 31. Monitor your reputation
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 32. Social Media MicroBlog
    • Micro-blogging allows you to share brief text updates or micromedia and publish them
    • 33. Vehicles to Micro-blog:
    • 34. SMS, IM, e-mail, audio, or the web aka “Status Updates” on: Twitter, Facebook, MySpace, LinkedIn, Xing ++
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 35. Social Media – Monitor Your Reputation
    Find out who is saying what about you!
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 36. Social Media Facebook
    • Over 120 million users
    • 37. Adding 250,000 new users each day (past 2 yrs)
    • 38. Most trafficked SM community site, 5th most popular site overall
    • 39. Top Social Search Engine
    • 40. More than 55,000 networks
    • 41. 25+ fastest growing demographic
    • 42. Create a Facebook fan page for your brand, store, and/or product
    • 43. Create a myspace group page, and join network (relevant) groups
    • 44. Create a powerful profile page
    • 45. Update and add value on a regular basis
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 46. Social Media Facebook
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 47. Social Media MySpace
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 48. Social Media Technorati
    Search Engine for the Blog Community
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 49. Social Media – Google, Yahoo,Digg, Reddit
    Search Engines & Bookmarks for the Blog Community
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 50. Social Media Pipes
    (Yahoo,Attensa, RSS Feeds +)
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 51. Social Media Pipes
    (Yahoo,Attensa, RSS Feeds +)
    Yahoo pipes lets you know who is talking about you or your subjects so that you can comment, connect and make the “conversation”… with all the Social Media directories, you NEED to know who is following “you”
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 52. Social Media MicroBlog
    Start small
    Use the twitter search to find twits and tweets relating to your niche
    Announce new blog posts, articles (share info)
    Build buzz
    Inject your personality into your tweets (should be ½ professional and ½ personal)
    Manage your reputation
    Use for job hunting or hiring
    Exclusive deals (twitter-only coupon, etc)
    Tweet often aka “Update” (you only have 140 characters, so do it often!
    Upload pictures with twitpic
    Live twitter from industry events – tours, open houses, parties (People love to hear and see what’s going on if they can’t be there!)
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 53. Social Media Twitter
    Great Source to connect & micro-blog
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 54. Social Media Blog
    Blog oftenfor steady readership
    If your postings are SEO focused frequency is less important
    Use SEO friendly article titles
    RSS is a must
    Promote your blog… tweet it… Link it…comment on other blogs and link yours!
    Make it easy for readers to read your blog & keep up with you….
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 55. SMO -- Message Boards & Forums
    One of the oldest forms of Social Media on the web (still very relevant)
    People participating in an Internet forum can build bonds with each other and interest groups will easily form around a topic's discussion, subjects dealt with in or around sections in the forum.
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 56. Social Media BlogIf you want to be noticed … Blog!
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 57. SMO – Connect on LinkedIn
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 58. Social Media ShortcutsWhen blogging or making comments and updates you must know how to shorten URL’s because you have a small window to use; here are the top 2! TINY URL and SMUB.IT
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 59. Social Media Video
    • Registered in 2005
    • 60. By 2006
    • 61. 200k+ users
    • 62. 25mil+ videos watched/per day
    • 63. Currently the 3rd most visited site
    • 64. 100 million views plus per day
    Over 20% of global users visit this site daily
    • Publish videos on different sites
    • 65. Embed videos On your blog, your site & your Social Media profiles
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 66. Social Media Create Awareness!
    Generate Buzz … Microblog
    Blog
    Educate/inform:
    use videos -- consider a vlog
    press releases
    write articles Build your network online
    Tweet away … Use Twitter
    Write articles
    Post videos
    manage your reputation
    © 2009 Courtesy Administrative Services. All Rights Reserved
  • 67. © 2009 Courtesy Administrative Services. All Rights Reserved