Courtesy Administrative Servivces- SEO Strategies

What is Social Media
Social Media is:
Sharing content, opinions, insight, experiences, perspectives
The Media Forms:
Text, images, audio, and video
Tools/Venues:
message boards, forums, podcasts, videos, TXT/SMS, bookmarks, groups, networks, blogs +
It’s the connection and the conversation…

SMO Benefits
Brand Management
Generation of
Customers
Leads
Fans
Followers
Buzz
Revenue Enlargement of Targeted Segment
Improve your products/services (feedback)
SEO Benefits
Traffic Generation

SMO can get you elected

SMO can get you elected
http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/

Social Media on Phones
SM applications on your phone…the iPhoneFacebookappl has 1.5 million users ++

Social Media

Social Media Strategy
Use multiple forms/tools/venues
Be patient
You willonlyseesmall changes, but youwillseethemday by day!
Whenusersseeyour engagement, you know the strategyishuge
A Facebook profile is not going to create a miracle but usedwith the SM tools … itwill.
Join social networks slowly and don’t worry about active participation, it will come
Monitor your reputation

Social Media MicroBlog
Micro-blogging allows you to share brief text updates or micromedia and publish them
Vehicles to Micro-blog:
SMS, IM, e-mail, audio, or the web aka “Status Updates” on: Twitter, Facebook, MySpace, LinkedIn, Xing ++

Social Media – Monitor Your Reputation
Find out who is saying what about you!

Social Media Facebook
Over 120 million users
Adding 250,000 new users each day (past 2 yrs)
Most trafficked SM community site, 5th most popular site overall
Top Social Search Engine
More than 55,000 networks
25+ fastest growing demographic
Create a Facebook fan page for your brand, store, and/or product
Create a myspace group page, and join network (relevant) groups
Create a powerful profile page
Update and add value on a regular basis

Social Media Facebook

Social Media MySpace

Social Media Technorati
Search Engine for the Blog Community

Social Media – Google, Yahoo,Digg, Reddit
Search Engines & Bookmarks for the Blog Community

Social Media Pipes
(Yahoo,Attensa, RSS Feeds +)

Social Media Pipes
(Yahoo,Attensa, RSS Feeds +)
Yahoo pipes lets you know who is talking about you or your subjects so that you can comment, connect and make the “conversation”… with all the Social Media directories, you NEED to know who is following “you”

Social Media MicroBlog
Start small
Use the twitter search to find twits and tweets relating to your niche
Announce new blog posts, articles (share info)
Build buzz
Inject your personality into your tweets (should be ½ professional and ½ personal)
Manage your reputation
Use for job hunting or hiring
Exclusive deals (twitter-only coupon, etc)
Tweet often aka “Update” (you only have 140 characters, so do it often!
Upload pictures with twitpic
Live twitter from industry events – tours, open houses, parties (People love to hear and see what’s going on if they can’t be there!)

Social Media Twitter
Great Source to connect & micro-blog

Social Media Blog
Blog oftenfor steady readership
If your postings are SEO focused frequency is less important
Use SEO friendly article titles
RSS is a must
Promote your blog… tweet it… Link it…comment on other blogs and link yours!
Make it easy for readers to read your blog & keep up with you….

SMO -- Message Boards & Forums
One of the oldest forms of Social Media on the web (still very relevant)
People participating in an Internet forum can build bonds with each other and interest groups will easily form around a topic's discussion, subjects dealt with in or around sections in the forum.

Social Media BlogIf you want to be noticed … Blog!

SMO – Connect on LinkedIn

Social Media ShortcutsWhen blogging or making comments and updates you must know how to shorten URL’s because you have a small window to use; here are the top 2! TINY URL and SMUB.IT

Social Media Video
Registered in 2005
By 2006
200k+ users
25mil+ videos watched/per day
Currently the 3rd most visited site
100 million views plus per day
Over 20% of global users visit this site daily
Publish videos on different sites
Embed videos On your blog, your site & your Social Media profiles

Social Media Create Awareness!
Generate Buzz … Microblog
Blog
Educate/inform:
use videos -- consider a vlog
press releases
write articles Build your network online
Tweet away … Use Twitter
Write articles
Post videos
manage your reputation

Courtesy Administrative Servivces- SEO Strategies

by The Cournell Group (Loretta Jamar) on Dec 27, 2009

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Courtesy Administrative Servivces- SEO Strategies — Presentation Transcript