Introduction to social media for publishers - in ten pages


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Introduction to Social Media for publishers in ten easy pages.

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Introduction to social media for publishers - in ten pages

  1. 1. Social Media for Publishers In 10 pages!! By Liz Murray Sales and Marketing Manager of Lovell Johns Group of Companies
  2. 2. Why social media? <ul><li>People are looking for content that is easily accessed, shared and rated </li></ul><ul><li>Good opportunity to build readers by connecting with own groups or external groups </li></ul><ul><li>There are at least 10-15 key areas to target within social media this could mean 15 new revenue streams (see page on Social Media Wheel) </li></ul><ul><li>Additionally, possibilities are endless for niche groups to connect and develop relationships with </li></ul><ul><li>It’s also about being found (see page on social search.) </li></ul>
  3. 3. Branded Social Media <ul><li>Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Youtube / other video sites </li></ul><ul><li>See following page on the Social Media Wheel </li></ul><ul><li>Key requirements are firstly development of these, and continual updating of content. </li></ul>
  4. 4. Social Media Wheel Example
  5. 5. External Social Networks <ul><li>Identify key external target groups </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Facebook pages </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Organisations </li></ul></ul><ul><ul><li>Etc etc </li></ul></ul><ul><li>Connect with these groups </li></ul><ul><ul><li>User offers </li></ul></ul><ul><ul><li>Competitions (allows e-mail database generation) </li></ul></ul><ul><ul><li>Book reviews </li></ul></ul><ul><ul><li>Offer of free content to use on site, serialisations etc. </li></ul></ul><ul><li>There are endless possibilities here………. </li></ul>
  6. 6. Social Search <ul><li>Optimisation of branded media for search </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Article Marketing </li></ul><ul><li>Creation / advice on content that is likely to be shared </li></ul>
  7. 7. Questions to ask yourself <ul><li>What is your aim from a campaign – more sales, brand awareness, clicks, increase in search engine rankings etc </li></ul><ul><li>What types of social media will help you reach your aims? i.e. Facebook, twitter, external social networks etc. </li></ul><ul><li>How much brand control do you want? i.e. free content, staff feeds etc </li></ul><ul><li>What can you do to encourage participation? </li></ul><ul><li>How would a social media campaign fit into your current traditional marketing plan – they need to work together not independently </li></ul><ul><li>…………… and most importantly </li></ul><ul><li>Who will maintain your social media presence? Although typically cost free, ongoing time to develop & maintain social media is needed to ensure a successful campaign & to allow aims to be reached </li></ul>
  8. 8. About LJinteractive <ul><li>Part of Lovell Johns Group of Companies – working with Publishers for over 40 years </li></ul><ul><li>Digital division (LJinteractive) formed in 2008 </li></ul><ul><li>Working with publishers on: </li></ul><ul><ul><li>Online Marketing including Social Media </li></ul></ul><ul><ul><li>Digital conversions </li></ul></ul><ul><ul><li>Phone applications </li></ul></ul><ul><ul><li>Website development </li></ul></ul><ul><ul><li>Digital Strategy Consultancy </li></ul></ul>
  9. 9. Who we’re working with <ul><li>A small selection of the publishing clients we are proud to be working with: </li></ul><ul><li>Wolters Kluwer – medical publishers. Social Media campaign for nursing titles, tasked to increase exposure and sales plus development of microsites and social search activities. </li></ul><ul><li>New Holland Publishers – social media campaigns for over 30 titles aiming to increase exposure and sales plus website development, microsites, SEO and social search. </li></ul><ul><li>The Crowood Press – reference publishers. Website development and SEO. </li></ul><ul><li>Pambazuka Press – ethical publishers. Digital Conversions. </li></ul><ul><li>Encyclopedia Britannica – online product development. </li></ul>
  10. 10. You can contact us about any Social Requirement: Follow us on twitter - @ljinteractive Visit our website – E-mail us - [email_address] Phone us - 01993 880 929