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Introduction to social media for publishers - in ten pages

Introduction to social media for publishers - in ten pages



Introduction to Social Media for publishers in ten easy pages.

Introduction to Social Media for publishers in ten easy pages.



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    Introduction to social media for publishers - in ten pages Introduction to social media for publishers - in ten pages Presentation Transcript

    • Social Media for Publishers In 10 pages!! By Liz Murray Sales and Marketing Manager of Lovell Johns Group of Companies
    • Why social media?
      • People are looking for content that is easily accessed, shared and rated
      • Good opportunity to build readers by connecting with own groups or external groups
      • There are at least 10-15 key areas to target within social media this could mean 15 new revenue streams (see page on Social Media Wheel)
      • Additionally, possibilities are endless for niche groups to connect and develop relationships with
      • It’s also about being found (see page on social search.)
    • Branded Social Media
      • Blog
      • Facebook
      • Twitter
      • Youtube / other video sites
      • See following page on the Social Media Wheel
      • Key requirements are firstly development of these, and continual updating of content.
    • Social Media Wheel Example
    • External Social Networks
      • Identify key external target groups
        • Blogs
        • Facebook pages
        • Forums
        • Websites
        • Organisations
        • Etc etc
      • Connect with these groups
        • User offers
        • Competitions (allows e-mail database generation)
        • Book reviews
        • Offer of free content to use on site, serialisations etc.
      • There are endless possibilities here……….
    • Social Search
      • Optimisation of branded media for search
      • Social bookmarking
      • Article Marketing
      • Creation / advice on content that is likely to be shared
    • Questions to ask yourself
      • What is your aim from a campaign – more sales, brand awareness, clicks, increase in search engine rankings etc
      • What types of social media will help you reach your aims? i.e. Facebook, twitter, external social networks etc.
      • How much brand control do you want? i.e. free content, staff feeds etc
      • What can you do to encourage participation?
      • How would a social media campaign fit into your current traditional marketing plan – they need to work together not independently
      • …………… and most importantly
      • Who will maintain your social media presence? Although typically cost free, ongoing time to develop & maintain social media is needed to ensure a successful campaign & to allow aims to be reached
    • About LJinteractive
      • Part of Lovell Johns Group of Companies – working with Publishers for over 40 years
      • Digital division (LJinteractive) formed in 2008
      • Working with publishers on:
        • Online Marketing including Social Media
        • Digital conversions
        • Phone applications
        • Website development
        • Digital Strategy Consultancy
    • Who we’re working with
      • A small selection of the publishing clients we are proud to be working with:
      • Wolters Kluwer – medical publishers. Social Media campaign for nursing titles, tasked to increase exposure and sales plus development of microsites and social search activities.
      • New Holland Publishers – social media campaigns for over 30 titles aiming to increase exposure and sales plus website development, microsites, SEO and social search.
      • The Crowood Press – reference publishers. Website development and SEO.
      • Pambazuka Press – ethical publishers. Digital Conversions.
      • Encyclopedia Britannica – online product development.
    • You can contact us about any Social Requirement: Follow us on twitter - @ljinteractive Visit our website – www.ljinteractive.com E-mail us - [email_address] Phone us - 01993 880 929