The LinkedIn profile gives marketers an unparalleled ability to deliver highly relevant, targeted messages to unique audiences. Whether you're seeking finance professionals with graduate degrees or decision-makers in healthcare organizations – targeting on LinkedIn connects your message with your precise audience.
In this March 2013 webinar, we discussed:
• Which components of the LinkedIn profile determine target audiences
•Approaches for targeting your audience on LinkedIn to get the biggest impact
• How the digital agency Vertic used targeting on LinkedIn to reach Fortune 1000 decision makers for their client, Vestas, a wind energy provider