The sophisticated marketer is someone who takes marketing techniques, both old and new, and executes them in an overall integrated marketing strategy. You’re grounded in timeless, Mad Men-era tactics, but know how to combine them with new, modern technology.
Now, more than ever, professionals want to engage with companies that focus on sharing relevant content. Companies that inform and engage aren’t just selling—they’re building relationships on the world's largest professional platform.
Use this checklist to make sure you’re leveraging all of the opportunities LinkedIn offers. Increase awareness, influence perception, generate leads, and get real results with your social media marketing.
Download the full Sophisticated Marketer's Guide to LinkedIn here: http://business.linkedin.com/marketing-solutions/c/14/1/sophisticated-guide-for-marketing.html?src=s-ss