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Redefining Relevance: Content Marketing in a Social Context

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Dan Roth, Executive Editor, LinkedIn ...

Dan Roth, Executive Editor, LinkedIn
Linda Descano, Managing Director, Head of Digital Partnerships, Content & Social, Citi
Jason Jercinovic, President, Havas Worldwide Digital
Richard Margetic, Director, Global Social Media, Dell

Today it's consumers who decide what�s relevant and shape market trends through their influence. This session focuses on strategies for generating and disseminating content that draws engagement from the people whose influence matters to your business.

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