Reaching the American Business Elite
 

Reaching the American Business Elite

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In October 2013, IPSOS released the 2013 US Business Elite survey results, revealing insights on the region's most influential decision makers. ...

In October 2013, IPSOS released the 2013 US Business Elite survey results, revealing insights on the region's most influential decision makers.

According to this study:
o LinkedIn reaches almost half of Business Elite in the US monthly – more than any other social, international news or business sites measured.
o LinkedIn attracts the highest percentage (49%) of Purchase Decision Makers - those holding an average annual budget of $22m.
o Frequent travel, luxurious lifestyle, and a high-influence-high-standard outlook defines the business elite audience using LinkedIn.

Read the full report for more details on the U.S. Business Elite. See more stats on LinkedIn's C-Suite in this latest infographic: http://www.slideshare.net/LImarketingsolutions/the-american-business-elite-infographic

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Reaching the American Business Elite Reaching the American Business Elite Presentation Transcript

  • 2013 Trends: Reaching the American Business Elite
  • The American Business Elite represents senior business leaders (C-Suites, Head of Department, other senior Mgt.& Director/VP) from 70,388 American companies.
  • Summary Business Elite –  LinkedIn reaches almost half of Business Elite in the US monthly – more than any other social, international news or business sites measured  LinkedIn attracts the highest percentage (49%) of Purchase Decision Makers - those holding an average annual budget of $22m.  Frequent travel, luxurious lifestyle, and a high-influence-high-standard outlook defines the business elite audience using LinkedIn. C-Suite  LinkedIn reaches more C-Suite in the US monthly than any other social, international news or business sites measured  More than a third of LinkedIn’s C-Suite access it via a mobile device.  These are avid content seekers consuming content daily, on the go. 3
  • LinkedIn reaches almost half of Business Elite in the US monthly, far more than any other site measured 47% LinkedIn Reaches 267K+ Business Elite Monthly 227K+ (40%) Weekly 41% 33% 29% 24% 23% 20% 19% 13% 12% 7% 4 Source: Business Elite 2013, US. Relevant brands displayed
  • LinkedIn attracts the highest number of Business Elite Purchase Decision Makers 49% 43% LinkedIn Reaches 249K+ purchase decision makers monthly 35% 30% 26% 25% 20% 20% 13% 13% 7% 5 Source: Business Elite 2013, US. Base: US BE purchase decision makers. Relevant brands displayed
  • On average LinkedIn’s Business Elite users in the US are responsible for $22 million worth of business purchases annually 10 Source: Business Elite 2013, US
  • LinkedIn's Business Elite in the US travel frequently for business & leisure… 43% 15 is the average number of flights taken in the past 12 months have travelled first/business class in the past 12 months 4 Personal 46% have spent over $3,000 per person on a vacation in the last 12 months 11 Business 39 is the average number of nights spent in hotels in the past 12 months 14 Personal 25 Business 7 Source: Business Elite 2013, US
  • LinkedIn’s Business Elite audience are business influencers and strive for excellence 88% Influence people’s decisions & behaviours 83% Feel it is important that companies are viewed as innovators in their field 82% Have volunteered themselves for a good cause 75% Really enjoy finding out how technology works 71% Pursue a life of challenge, novelty and change 8 Source: Business Elite 2013, US
  • LinkedIn’s Business Elite users are high earners and enjoy a luxurious lifestyle $414K Is the average salary for LinkedIn’s BE in the US 85% Manage 3 or more investments 47% Own luxury clothing/ accessories 1in 4 Own a vacation home 9 Source: Business Elite 2013, US
  • LinkedIn reaches more C-Suites in the US monthly than any other news or business site measured 45% LinkedIn Reaches 168K+ C-Suites Monthly 143K+ (38%) Weekly 38% 34% 34% 24% 23% 20% 19% 13% 7% 10 Source: Business Elite 2013, US. Base: US C-Suites. Relevant brands displayed
  • More than 1 in every 3 C-Suite connects to LinkedIn via a mobile device LinkedIn Mobile Reach 147K+ C-suites connect monthly 122K+ (33%) connect weekly 39.4% 39.3% 35.9% 25.8% 14.4% 11 Source: Business Elite 2013, US. Base: US C-Suites. Relevant brands displayed
  • LinkedIn C-Suites are avid content seekers 77% access online content via a smartphone daily 55% access online content via a tablet daily 50% access news content via an app on a smartphone/ tablet daily 12 Source: Business Elite 2013, US
  • Appendix 13
  • Summary of the LinkedIn’s Business Elite & C-Suite audiences in the US LinkedIn’s Business Elite LinkedIn's C-Suite Average Net Worth $2.2m $2.8m Average Salary $414K $534K Purchase Decision Makers 93% 95% Average value of Business Purchases $22m $25m Business Traveler (Air) 88% 92% 51 52 Average Age 14 Source: Business Elite 2013, US. Base US C-Suite and Business elite using LinkedIn at least monthly
  • The Business Elite are few in number Although the Business Elite only represent 0.4% (574,635) of US population they are disproportionally influential relative to their size. BE: USA 574,635 General population 133m This audience represents senior business leaders (C-Suites, Head of Department, other senior Mgt.& Director/VP) in 70,388 American companies. The universe includes industrial and commercial companies with 250 or more employees, other leading American companies with 150-249 employees with turnover in excess of $40 million, plus the head offices of banks with assets of $500 million or more and insurance companies with 150 or more employees. As well as being a key audience for B2B marketing, they also represent the key to profitability for sectors such as finance, luxury goods and cars, airlines and hotels. 15
  • Background The US Business Elite is an annual research study conducted by IPSOS among senior business leaders in the US. Objectives of the Business Elite survey:  Estimate the size and scope of the business elite audience  Measure their media consumption and business decision-making influence  Support campaign planning targeted at the most senior business executives Methodology:  Companies are identified from business directories (e.g., Dun and Bradstreet)  Executives undergo a telephone screening  Executives fill out a questionnaire (Self-completion ) sent via mail International news and Business sites measured in the survey: Barrons.com, bbc.com, bloomberg.com , BBCAmerica.com, businessweek.com , CFO.com, Chiefexecutive.net, cnbc.com, cnn.com, cnnmoney.com, TheDailyBeast.com, eco nomist.com, finance.yahoo.com, forbes.com, foxbusiness.com, foxnews.com, ft.com , GoogleNews.com, hbr.org, InstitutionalInvestor.com, Investors.com, Lonelyplanet.com, Mark etwastch.com, Money.AOL.com, MSNBC.com, NationalGeographic.com, NewYorker.com, nyti mes.com, reuters.com, TheStreet.com , Time.com, USAToday.com, USNews.com, TheWeek.com, Wired.com, WSJ.com, Yahoo!New 16