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OppenheimerFunds Case Study: Moving Early on iPad Gives OppenheimerFunds Winning Touch
 

OppenheimerFunds Case Study: Moving Early on iPad Gives OppenheimerFunds Winning Touch

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OppenheimerFunds became one of the launch advertising partners for LinkedIn’s iPad app giving the brand a position on the first professional social media platform that ...

OppenheimerFunds became one of the launch advertising partners for LinkedIn’s iPad app giving the brand a position on the first professional social media platform that
enables advertising on the device. As such, it not only demonstrated OFI’s progressive credentials to an audience of early-adopting LinkedIn members, but enabled the firm to deliver impressive response rates and significant reach for its ads. Read the story for more details and see more success stories at marketing.linkedin.com/success-stories

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    OppenheimerFunds Case Study: Moving Early on iPad Gives OppenheimerFunds Winning Touch OppenheimerFunds Case Study: Moving Early on iPad Gives OppenheimerFunds Winning Touch Document Transcript

    • Marketing SolutionsMoving early on iPad givesOppenheimerFunds winning touchSigning up as a launch partner for LinkedIn’s iPad app has enabled the asset management firmto reinforce its position as an industry leader and increase visibility among financial advisors.OppenheimerFunds (OFI), in collaboration with Mobext, became oneof the launch advertising partners for LinkedIn’s iPad app giving thebrand a position on the first professional social media platform thatenables advertising on the device. As such, it not only demonstratedOFI’s progressive credentials to an audience of early-adoptingLinkedIn members, but enabled the firm to deliver impressiveresponse rates and significant reach for its ads.Challenge■■ To find and engage Financial Advisors in an ever changing mediaconsumption landscape where mobile usage is rapidly growingObjectives■■ Broaden brand awareness for OppenheimerFunds amongFinancial Advisors■■ Support the launch of OFI’s first-of-its-kind Global Trackertablet app■■ Leverage platform-specific creative to gain exposure and drivedownloads■■ Demonstrate the brand’s position as an innovator and thoughtleader in the investment space, by aligning with relevantfirst-to-market opportunitiesSolution■■ Beta launch partner for the LinkedIn iPad app■■ 80-day sponsorship■■ 20% share of voice, with ads appearing every4-7 “swipes”■■ Utilized variety of creative assets to support twobrand messages: Globalize Your Thinking andGlobal Tracker App■■ Cross-platform approach complemented robust OFI desktopmedia experienceWhy LinkedIn■■ The first professional social media platform to provide anadvertising opportunity on iPad■■ Context of valued professional content gives audiencesreason to engage on the device■■ LinkedIn attracts a strong audience of 16.5 million financialprofessionals, with 500,000 FA’s on the platformResults■■ Achieved category exclusivity as OFI was the only financialadvertiser launch partner■■ Generated 3.3 million impressions and was the primarymobile awareness driver for the campaign during its3-month duration■■ Combined, all three creative messages drove over 11k clickswith the Global Tracker app creative outperforming thetwo Globalize Your Thinking messages by 15%OppenheimerFunds Case StudyCase Study in collaboration with:
    • Kirti SrikantAVP, Director of Brand Marketing & AdvertisingOppenheimerFunds“We identified the LinkedIn iPad launch as a fantasticopportunity to link our brand to a progressive platform andpush the boundaries on engagement – and we have been verysatisfied with the results delivered by the sponsorship. We willbe looking to develop our iPad presence through LinkedIn asthe reach of the app grows.”Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation inthe United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.Visit marketing.linkedin.com to learn how other marketers have successfully met their marketing objectives.Marketing Solutions OppenheimerFunds Case Study01-LMS-04-EN 0413