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The Mindset Divide: Revealing how emotions differ between personal and professional networks

by on Sep 20, 2012

  • 1,067 views

At the heart of personal and professional networks are differing needs and interests, and different emotional drivers that fuel them. Marketers must understand this mindset divide, and align marketing ...

At the heart of personal and professional networks are differing needs and interests, and different emotional drivers that fuel them. Marketers must understand this mindset divide, and align marketing strategy to achieve the desired outcome. This global study of 6,000+ social media users uncovers how marketers can connect to these different mindsets on personal and professional networks.

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The Mindset Divide: Revealing how emotions differ between personal and professional networks The Mindset Divide: Revealing how emotions differ between personal and professional networks Document Transcript