0
’

is the holiday season in Marketing Land, where
snow-covered content is crafted and planned.
As marketers bundle and pre...
The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’
Video (and It’s Not to ‘Start with a Billion Dollars’)
by Ann Han...
The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’)

“But what...
The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’)

athlete i...
The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’)

you want ...
The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’)

best-sell...
by Joe Pulizzi

is effective.

“So you’d think that a 100-year-old industry would be mature, but that is
far from the trut...
Why is branded content so bad?

“Just one in three believe that the content they develop is effective.”

three reasons.

T...
“I can tell you that the vast majority of brands do not have a documented
content strategy.”

There Is No Focus

“Don’t tr...
There Is No Accountability
organization, let’s be realistic. All you

largest content marketing
Marketing,” is now availab...
The 7 Success Factors of Social Business Strategy
by Brian Solis

social in the long term.

11
The 7 Success Factors of Social Business Strategy

7 Success Factors
of Social Business Strategy

What are the 7 Success F...
The 7 Success Factors of Social Business Strategy

objectives. What are you trying to

13
The 7 Success Factors of Social Business Strategy

Six: Secure staff, resources, and funding.
Think scale among agencies b...
One: Be consistent.

Two: Be useful.

15
Three: Be authentic.
vulnerable content, it will

Here is an article I wrote

Four: Tie into your customer’s emotions.
res...
Take a look at this

want to share.

17
Ideas for “your story”?

Check out our

if you haven’t seen it yet.

Dave Kerpen is a Lady Gaga fan and the founder and CE...
Viral’s Secret Formula
by Jonah Berger

mouth? Let me tell you a secret. It’s not luck.”

go viral.
Viral’s Secret Formula

A formula, even.

“How did Shebairo do it? He hid his bar inside a hot dog restaurant.”

20
Viral’s Secret Formula

they just hear about it, they tell others because it gives them status.

21
Viral’s Secret Formula

“ The next time someone tells you that going viral is about luck, politely
and it’s not magic. By ...
by Charlene Li

Groundswell

23
A
Three: Become more mindful.

Charlene Li is the Founder and Managing Partner of Altimeter Group, and the author of the New...
Social Media Capital of the Universe? It Might Surprise You
by Ryan Holmes
vibrant carnivals.

.

26
Social Media Capital of the Universe? It Might Surprise You

of the universe.

2013 comScore
stats

27
Social Media Capital of the Universe? It Might Surprise You

. Meanwhile,
Social Media Capital of the Universe? It Might Surprise You

service efforts.

of social media - bringing social networks ...
own creativity.

Here are some tips:

30
commitment to solve their issues.

31
David Edelman is a Partner at McKinsey and a co-leader of their Digital Marketing Strategy group. He has helped
CMOs and o...
Listen BEFORE Your Customers Broadcast Their Voice
by Linda Coles
There are many ways to measure what your customers are s...
Listen BEFORE Your Customers Broadcast Their Voice

the Passives.

been visible.

is here

Linda Coles is the author of “
...
by Dharmesh Shah

One of your smart, savvy, customers is at the table.

“If the customer were here, what would she say? Yo...
36
succeed and has no intention of running your company. You have some of
those customers. If you don’t, stop what you’re doi...
are
About Us

Relationships Matter

LinkedIn members number more than 259 million
professionals. That’s over one-third of the ...
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn Marketing Influencers
Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn Marketing Influencers
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Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn Marketing Influencers

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As 2013 comes to a close, we look back at 10 of favorite LinkedIn Marketing Influencer posts of the year. This timeless collection represents a mere sampling of the thousands of articles shared by our LinkedIn Influencers.

Enjoy it on your tablet, mobile phone or laptop while roasting chestnuts on an open fire. As an added bonus, snuggle up and check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education and content curation.

Follow more LinkedIn Influencers at: http://www.linkedin.com/today/influencers?trk=tod3-top-nav-filter

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Transcript of "Frolic in the Snow with Those in the Know: 10 Essential Posts from LinkedIn Marketing Influencers"

  1. 1. ’ is the holiday season in Marketing Land, where snow-covered content is crafted and planned. As marketers bundle and prepare for next year, thought leaders share their wisdom and cheer. So gather ye round for a story (or ten) and enjoy these glad tidings from your friends at LinkedIn. Jason Miller Senior Content Marketing Manager, Marketing Solutions Happy Holidays from LinkedIn Marketing Solutions! 1
  2. 2. The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’) by Ann Handley Science Monitor, NPR). a gargantuan scale. 2
  3. 3. The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’) “But what the heck can my [usually smaller and less well-endowed business possibly learn from such sophisticated programs? Plenty, actually.” content marketer. Tell your bigger story. 3
  4. 4. The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’) athlete in all of us, even if we are more Eeyore than Seabiscuit.
  5. 5. The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’) you want to be when you were little? And, If you could time-travel, where ” 1 and a half: 5
  6. 6. The Biggest Marketing Lesson from Chipotle’s ‘Scarecrow’ Video (and It’s Not to ‘Start with a Billion Dollars’) best-selling book on content marketing, “ + Follow Ann Handley View Original Post 6
  7. 7. by Joe Pulizzi is effective. “So you’d think that a 100-year-old industry would be mature, but that is far from the truth.” 7
  8. 8. Why is branded content so bad? “Just one in three believe that the content they develop is effective.” three reasons. There Is No Strategy content strategy.
  9. 9. “I can tell you that the vast majority of brands do not have a documented content strategy.” There Is No Focus “Don’t try to “boil the ocean” with your content.” So start small to go big with content marketing.
  10. 10. There Is No Accountability organization, let’s be realistic. All you largest content marketing Marketing,” is now available for pre-order. + Follow Joe Pulizzi View Original Post 10
  11. 11. The 7 Success Factors of Social Business Strategy by Brian Solis social in the long term. 11
  12. 12. The 7 Success Factors of Social Business Strategy 7 Success Factors of Social Business Strategy What are the 7 Success Factors? are the channels where throughout the organization. 12
  13. 13. The 7 Success Factors of Social Business Strategy objectives. What are you trying to 13
  14. 14. The 7 Success Factors of Social Business Strategy Six: Secure staff, resources, and funding. Think scale among agencies but also I Brian Solis is a Principal Analyst at Altimeter Group. He is an award-winning author, prominent blogger, and keynote speaker. His book credits include: + Follow Brian Solis View Original Post
  15. 15. One: Be consistent. Two: Be useful. 15
  16. 16. Three: Be authentic. vulnerable content, it will Here is an article I wrote Four: Tie into your customer’s emotions. resonates emotionally with your 16
  17. 17. Take a look at this want to share. 17
  18. 18. Ideas for “your story”? Check out our if you haven’t seen it yet. Dave Kerpen is a Lady Gaga fan and the founder and CEO of Likeable Local, the cofounder and Chairman of Likeable Media, and the New York Times bestselling author of “ ” and + Follow Dave Kerpen View Original Post
  19. 19. Viral’s Secret Formula by Jonah Berger mouth? Let me tell you a secret. It’s not luck.” go viral.
  20. 20. Viral’s Secret Formula A formula, even. “How did Shebairo do it? He hid his bar inside a hot dog restaurant.” 20
  21. 21. Viral’s Secret Formula they just hear about it, they tell others because it gives them status. 21
  22. 22. Viral’s Secret Formula “ The next time someone tells you that going viral is about luck, politely and it’s not magic. By understanding why people talk and share, we can craft contagious content. And use it to get our own products and ideas to catch on.” + Follow Jonah Berger View Original Post 22
  23. 23. by Charlene Li Groundswell 23
  24. 24. A
  25. 25. Three: Become more mindful. Charlene Li is the Founder and Managing Partner of Altimeter Group, and the author of the New York Times Bestseller , and the co-author of + Follow Charlene Li View Original Post 25
  26. 26. Social Media Capital of the Universe? It Might Surprise You by Ryan Holmes vibrant carnivals. . 26
  27. 27. Social Media Capital of the Universe? It Might Surprise You of the universe. 2013 comScore stats 27
  28. 28. Social Media Capital of the Universe? It Might Surprise You . Meanwhile,
  29. 29. Social Media Capital of the Universe? It Might Surprise You service efforts. of social media - bringing social networks out of the dorm room and into the boardroom. + Follow Ryan Holmes View Original Post
  30. 30. own creativity. Here are some tips: 30
  31. 31. commitment to solve their issues. 31
  32. 32. David Edelman is a Partner at McKinsey and a co-leader of their Digital Marketing Strategy group. He has helped CMOs and other executives across industries understand the implications of the evolving digital environment and implement the deep changes needed to enable digital strategies. + Follow David Edelman View Original Post 32
  33. 33. Listen BEFORE Your Customers Broadcast Their Voice by Linda Coles There are many ways to measure what your customers are saying about you. Particularly with channels such as “How likely are you to recommend our company to a friend or colleague”? 33
  34. 34. Listen BEFORE Your Customers Broadcast Their Voice the Passives. been visible. is here Linda Coles is the author of “ + Follow Linda Coles View Original Post ” and a speaker, and trainer on building
  35. 35. by Dharmesh Shah One of your smart, savvy, customers is at the table. “If the customer were here, what would she say? You don’t actually have to do everything she says, but it’s useful to at least factor in her point of view.” 35
  36. 36. 36
  37. 37. succeed and has no intention of running your company. You have some of those customers. If you don’t, stop what you’re doing and go get some.” you’re likely not going to feel. “So, the next time you have a big, high falutin’ meeting and are attempting to make a big decision, try to give your customer a seat at the table. I think you might make a better decision.” Dharmesh Shah is Founder and CTO at HubSpot. He is an active member of the Boston area entrepreneurial community, + Follow Dharmesh Shah View Original Post 37
  38. 38. are
  39. 39. About Us Relationships Matter LinkedIn members number more than 259 million professionals. That’s over one-third of the 600 million professionals on the planet. This represents the largest group anywhere of influential, affluent and educated people. With LinkedIn Marketing Solutions, brands build relationships with the world’s professionals by using accurate targeting to deliver relevant content and communications. Professional Publishing Platform Our evolution into a professional publishing platform drives increased engagement on LinkedIn. Compared with other professional publishers, content on LinkedIn works differently. The rich data on our platform means we can deliver the most relevant content to our members. As today’s connected professionals seek out ideas and insights from the people and brands they trust, marketers use LinkedIn to target advertising and publish relevant content in a professional context. Brands extend reach through the social sharing that occurs naturally on LinkedIn, as well as by extending LinkedIn data to their sites and brand experiences through APIs. For more information, please visit our Marketing Solutions site.
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