Marketing SolutionsTEKsystemsCase Study Building brand awareness and driving demand with a targeted campaign on LinkedIn“ The results of our LinkedIn campaign for TEKsystems were excellent. About half of our Challenge impressions were from senior-level IT decision • Generate demand among IT decision makers makers, including one percent from company • Increase brand awareness among IT professionals owners and four percent at C-level. It’s the perfect breakdown, and exactly what Solution TEKsystems was hoping to achieve.” • Combine branding and direct response in a LinkedIn campaign targeting IT decision makers and featuring Jason Kane both display and text ads Account Director, Anvil Media Inc. • Build brand awareness and generate conversions by driving traffic to the TEKsystems website, which offered free downloads of white papers and case studies highlighting the value of using staffing services to fill critical IT positions TEKsystems provides IT staffing solutions, IT talent Why LinkedIn? management expertise and IT services to help their clients • Abilityto target decision-level users in a high- plan, build and run their critical business initiatives. Ranked attention environment #1 in the IT staffing industry by staffing industry analysts, • Proven effectiveness of LinkedIn Ads for direct TEKsystems provides over 80,000 technical professionals to response support critical IT engagements at more than 6,000 client • Robust demographic reporting to see the exact sites each year, including 82 percent of the Fortune 500. audience responding to the campaign With buying cycles that can run from a single day to much longer, both targeting and repetition are essential elements Results of TEKsystems’ advertising strategy. The company has to • An ideal audience mix: 1% company owners, 4% reinforce awareness of both its brand and the benefits of its C-level executives, 50% senior IT decision makers staffing services among IT decision makers throughout the year. • Over 1.1 million impressions delivered to 170,000+ unique audience members To develop a lead generation campaign targeting Fortune • Click-through rate of .07% for branding-focused, 500 companies, TEKsystems worked with Anvil Media, a well above industry average social media marketing agency based in Portland, Oregon. • A high level of trust in messages delivered through “LinkedIn is a key channel for helping our clients connect the LinkedIn environment and engage with business-to-business decision makers,” says Jason Kane, Account Director at Anvil Media Inc.