Event Highlights from FinanceConnect:13 New York: Content & Conversation

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The customer journey in financial services has changed dramatically. Aided by social media, prospects and clients are gathering information from a diverse set of online resources and vetting it with their trusted circles. If social media is the spark that strikes up new conversations, then content is the fuel that allows marketers to transform those conversations into meaningful relationships.

At FinanceConnect, marketing leaders from the financial services industry discussed how marketers can leverage social media and content marketing to make deeper connections with their customers.

Published in: Business
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