To be successful, B2B marketers need to do two things well: 1) generate compelling content and 2) reach their target audience when they are likely to consume it. Like trees falling in a forest, compelling content only delivers positive ROI if it’s actually viewed by the right people. This begs the question: Are B2B content marketers successfully engaging their target audience on LinkedIn? Based on the results of our recent study, the answer is a resounding “yes.” For details on the study and the findings, continue reading.
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