Harness the Power of the LinkedIn Pro-Sumer

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With more than one third of all professionals on the planet on LinkedIn, there is a ripe opportunity for brands to leverage the buying power of professionals on our platform. And research proves it. Get some of the latest stats in this infographic. More here: http://marketing.linkedin.com/blog/its-simple-consumers-on-linkedin-have-more-buying-power/?src=s-ss

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Harness the Power of the LinkedIn Pro-Sumer

  1. 1. Harness the Power of the LinkedIn Pro-sumer of B2C Marketers used LinkedIn to distribute content in 2013 more likely to be active in online conversations LinkedIn Pro-sumers have more buying power than other social platforms $2000–$3000 annually on vacations $839 annually on clothing 152% more likely to be a frequent flyer 41% more likely to have spent $30K+ on their last vehicle 71% 152% 80% LinkedIn Pinterest Twitter Tumblr Facebook Consumer Buying Power Index Unless otherwise indicated, all data is from the following sources. 1. Content Marketing Institute 2013 2. MRI, Spring 2013 3. comScore Buying Power Index 2013, Data. US only. would pay more to purchase from a brand they trust

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