Your SlideShare is downloading. ×

The Social Currency of Content Panel from FinanceConnect:13

  • 744 views
Published

Featuring: …

Featuring:
- Paul Zettl, Managing Director, Retail Marketing and Social Media, TD Ameritrade
- Linda Descano, Managing Director, Head of Digital Partnerships, Content & Social, Citi
- Michael Feigenbaum, Head of Digital Strategy & Engagement, Barclays Wealth & Investment Management
- Lisa Shalett, Head of Brand Marketing and Digital Strategy, Goldman Sachs
- Tatiana Howard, Managing Director, Schwab Advisor Services Acquisition Marketing, Charles Schwab

The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today's perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session discusses the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
744
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide