In 2012, Content Marketing was the leading tactic for 18.9% of marketers worldwide. In 2013, that percentage has grown to 34.8%. It’s growing because buyers are getting savvier and they’re not persuaded by advertising alone. They’re using the web, search and social networks to educate themselves on potential purchases. They’re 60% through the buyer’s journey before reaching out to brands for help on the options available. And they’re forming perceptions about brands – and eliminating brands from their consideration set – without those brands having an opportunity to share their perspective.
On Tuesday, July 16th, LinkedIn Marketing Solutions hosted "Getting Started With Content Marketing On LinkedIn," an exclusive conversation with Marc Bishop, Head of Global Product Marketing and Sudeep Cherian, Global Product Marketing Manager on How Your Content Marketing Can Create Meaningful Connections.