Your SlideShare is downloading. ×
0
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Changing the Game Through Content
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Changing the Game Through Content

887

Published on

Changing the Game Through Content …

Changing the Game Through Content
Presented by Hari Krishnan, Managing Director, Asia Pacific & Japan, LinkedIn
hongkong connect 2013

Published in: Marketing, Technology, Business
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
887
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
40
Comments
1
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Changing the Game Through Content Hari Krishnan Managing Director, Asia Pacific & Japan, LinkedIn
  • 2. Your buyers’ behavior is forever changed 2
  • 3. Buyers are highly informed, savvy and influential Research Consideration 60% Brand Contact Purchase Decision through the decision making process 3
  • 4. Content is more critical than ever for marketing success 4
  • 5. Content Marketing is growing in prominence % 34.8 18.9 2013 2012 Focus nearly doubled 2013 State of Content Marketing Study – Feb 2013 eMarketer 5
  • 6. LinkedIn's content evolution Marketing opportunity Valuing reach + context 6
  • 7. 7
  • 8. Content Evolution: Editors are being replaced by your network. 8
  • 9. 9
  • 10. Content Evolution: Exclusive content is magnetic 10
  • 11. Influencers
  • 12. Five top tips to starting a successful business 12
  • 13. Japan's New Growth Strategy: Bringing Rapid Reform To the Country
  • 14. Why Most of Our Business Will be in Fast-Growth Markets and Digital Within 5 years 14
  • 15. Content Evolution: Mobile is accelerating content consumption
  • 16. Mobile is booming in APAC – 1Bn by 2015 Smartphone Users in APAC (Millions) +10% +11% +14% +23% +21% +81% 1,266 1,154 1,038 909 738 609 336 2011 2012 2013 2014 2015 2016 2017 Source: eMarketer, May 2013 16
  • 17. JOBS CONTENT Content is our core 6X more engagement with content vs jobs 17
  • 18. Relevant Content builds the bridge to meaningful relationships
  • 19. Content Evolution: Marketing is a First Class Citizen 19
  • 20. Your content driving results in the LinkedIn feed 20
  • 21. Your content driving results in the LinkedIn feed 21
  • 22. Integrate and amplify content from SlideShare
  • 23. Brand results and advocacy from LinkedIn followers  112% increase in CXO followers  15% higher engagement rate with CXOs vs. non-CXO followers  Followers 2.5X more likely to recommend HP solutions “We can have dialogues with potential customers in a way that encourages organic growth of the community.” Bryna Corcoran Digital Marketing and Social Media Strategist, HP
  • 24. Deepen the conversation with groups Professional Woman’s Network 165,381 members 1,181 comments last week 2X More Engagement than average Group 47% Higher Unaided Brand Awareness 24
  • 25. Content Marketing: Social Proof. Included. 25
  • 26. 26
  • 27. Like Comment Share 27
  • 28. Content Marketing: Your content can be amplified outside of LinkedIn.
  • 29. 29
  • 30. How to make content work for you? 30
  • 31. 1. Make your customers more productive and successful 31
  • 32. 2. Be the editor 32
  • 33. 3. Make it snackable 33
  • 34. 4. Value the “who” 34
  • 35. 1 of every 3 professionals on the planet is LinkedIn
  • 36. Our Mission. Connect the world’s professionals to make them more productive and successful 36

×