American Express OPEN Forum
FinanceConnect:14
Scott Roen
VP Digital Marketing & Innovation

MANEESH GOYAK
MKG
Plum Card Me...
OPEN
American Express OPEN Forum
American Express team
dedicated exclusively to the success of small
business owners
Finan...
The Problem:
Nearly 60% of small businesses
fail within four years.
Introducing
The New OPEN Forum:
Powered by LinkedIn
Finance Connect 2014

#inFC14
Advice Focused
UGC is editorial
selected to
maximize
engagement

Driving
Membership
Leveraging
UGC to drive
membership in
...
The Problem:
Nearly 60% of small businesses
Featured author
Stronger focus
on the expert/
entrepreneur
contributor

fail w...
Conversion
Sharability
Scale
©2013 LinkedIn Corporation. All Rights Reserved.

8
Questions…

ERIKA NAKAMURA
& AMELIA POSADA
LINDY & GRUNDY
Business Gold Rewards Member Since 1999

©2013 LinkedIn Corporat...
American Express OPEN Forum Case Study
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American Express OPEN Forum Case Study

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Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.

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American Express OPEN Forum Case Study

  1. 1. American Express OPEN Forum FinanceConnect:14 Scott Roen VP Digital Marketing & Innovation MANEESH GOYAK MKG Plum Card Member Since 2003 ©2013 LinkedIn Corporation. All Rights Reserved. 1
  2. 2. OPEN American Express OPEN Forum American Express team dedicated exclusively to the success of small business owners FinanceConnect:14 Scott Roen VP Digital Marketing &Innovation ANDREW DUNN BONOBOS INC. Plum Card Member Since 2003 MANEESH GOYAK MKG Plum Card Member Since 2003 ©2013 LinkedIn Corporation. All Rights Reserved. 2
  3. 3. The Problem: Nearly 60% of small businesses fail within four years.
  4. 4. Introducing The New OPEN Forum: Powered by LinkedIn Finance Connect 2014 #inFC14
  5. 5. Advice Focused UGC is editorial selected to maximize engagement Driving Membership Leveraging UGC to drive membership in the community
  6. 6. The Problem: Nearly 60% of small businesses Featured author Stronger focus on the expert/ entrepreneur contributor fail within four years. More visual power Stronger emphasis on imagery Community Highlights Strong focus on the article page to drive membership Recommended Content Call outs for other content to engage readers
  7. 7. Conversion Sharability Scale ©2013 LinkedIn Corporation. All Rights Reserved. 8
  8. 8. Questions… ERIKA NAKAMURA & AMELIA POSADA LINDY & GRUNDY Business Gold Rewards Member Since 1999 ©2013 LinkedIn Corporation. All Rights Reserved. 9

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