At the start of the year, we wrote about 14 content marketing must-dos for 2014 (see presentation here: http://www.slideshare.net/LImarketingsolutions/14-mustdos-for-content-marketers-in-2014)
Now, halfway into the year, we wanted to revisit these imperatives and take a mid-year pulse on marketers’ performance -- are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority?
Take a look to learn more about which areas have seen notable improvements so far -- and which areas may present unaddressed opportunities.
Learn more about how to take advantage of content marketing opportunities on LinkedIn: http://business.linkedin.com/marketing-solutions?src=s-ss&trk=CMTrends2014