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10 Tips to Launching a LinkedIn Group

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Over 238 million members worldwide visit LinkedIn to seek and share insights. Joining LinkedIn Groups is one of the ways members discuss relevant topics with like-minded peers. Including LinkedIn …

Over 238 million members worldwide visit LinkedIn to seek and share insights. Joining LinkedIn Groups is one of the ways members discuss relevant topics with like-minded peers. Including LinkedIn Groups in your content marketing efforts is a powerful way to build community, establish relationships and participate in member discussions in a trusted environment. We’ve created these 10 tips to help marketers get started when building a LinkedIn Group.

Learn more about Content Marketing on LinkedIn: http://business.linkedin.com/marketing-solutions/content-marketing?scr=s-ss

Published in: Business, Technology

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  • 1. #1: BEGIN WITH A PLAN BUT REACT TO YOUR MEMBERS BASED ON THEIR ACTIONS Use your content calendar as a guide – and be prepared to change course based on member engagement.
  • 2. #2: TELL A STORY WITH YOUR GROUP TITLE AND IMAGERY Choose a Group name, logo and masthead that informs members on the benefits they get from the Group.
  • 3. #3: DEVELOP A UNIQUE VOICE AND EXPERIENCE THAT MEMBERS CAN’T GET ELSEWHERE There are thousands of Groups on LinkedIn. Create a value exchange so members know why your group matters.
  • 4. #4: CREATE HEROES AND ADVOCATES IN YOUR MEMBER BASE A Group is about the community. Encourage members to start fresh, new discussions. Your influencers should be members, not moderators.
  • 5. #5: STAY TOP OF MIND WITH EMAIL COMMUNICATION Welcome members with auto-alerts and drive repeat traffic writing weekly highlights for existing members.
  • 6. #6: DECIDE WHETHER TO OPEN YOUR GROUP TO SEARCH TRAFFIC Open Groups gain more traffic than closed Groups. Closed Groups mean only members can see content. What’s best for your community?
  • 7. #7: ACCELERATE MEMBERSHIP WITH INMAIL INVITATIONS AND ADS Target the right people to join your Group using rich profile data.
  • 8. #8: INCLUDE THE GROUP IN YOUR CONTENT STRATEGY Groups can be used to create new or distribute existing content, so plug Groups into your off LinkedIn strategy.
  • 9. #9: MENTION THE GROUP ACROSS ALL BRAND TOUCH-POINTS ON LINKEDIN Groups can be mentioned on the Company Page in multiple places to drive awareness.
  • 10. #10: SPEAK IN THE MEMBER’S LANGUAGE Don’t intimidate with jargon. Don’t annoy members with fluffy content or anything overly self-promotional.
  • 11. Ready to start a Group? Click here to start today or contact us to learn more.