×
  • Share
  • Email
  • Embed
  • Like
  • Private Content
 

LinkedIn TechConnect 13: Transformation in Digital Advertising

by on Sep 30, 2013

  • 871 views

Presented by Gunther Schumacher - Worldwide President & COO at OgilvyOne ...

Presented by Gunther Schumacher - Worldwide President & COO at OgilvyOne

Traditionally, marketing has focused on individual customer value created through one-off transactions or, at best, lifetime customer value. The rise of social media has expanded the definition of value to include the network effect of advocacy and active collaboration and co-creation. Technology, creativity and data work together to maximize the network effect and capture Total Customer Value. This presentation will draw upon the latest research into how Total Customer Value can be created and will demonstrate how OgilvyOne Worldwide has effectively achieved this for our global business-to-business clients.

Live visual notes from the session done by our friends at ImageThink.

Statistics

Views

Total Views
871
Views on SlideShare
871
Embed Views
0

Actions

Likes
2
Downloads
17
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

LinkedIn TechConnect 13: Transformation in Digital Advertising LinkedIn TechConnect 13: Transformation in Digital Advertising Presentation Transcript