LinkedIn TechConnect 13: Transformation in Digital Advertising

Like this? Share it with your network

Share

LinkedIn TechConnect 13: Transformation in Digital Advertising

  • 1,199 views
Uploaded on

Presented by Gunther Schumacher - Worldwide President & COO at OgilvyOne ...

Presented by Gunther Schumacher - Worldwide President & COO at OgilvyOne

Traditionally, marketing has focused on individual customer value created through one-off transactions or, at best, lifetime customer value. The rise of social media has expanded the definition of value to include the network effect of advocacy and active collaboration and co-creation. Technology, creativity and data work together to maximize the network effect and capture Total Customer Value. This presentation will draw upon the latest research into how Total Customer Value can be created and will demonstrate how OgilvyOne Worldwide has effectively achieved this for our global business-to-business clients.

Live visual notes from the session done by our friends at ImageThink.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,199
On Slideshare
1,199
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
19
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide