Your SlideShare is downloading. ×
0
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Social Media Strategy & Tactics for ECHO Meetup
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Strategy & Tactics for ECHO Meetup

823

Published on

Presentation given at Entrepreneurs of Color Helping Others (ECHO) Monthly Meeting 7/28/10 http://echojuly2010.eventbrite.com/

Presentation given at Entrepreneurs of Color Helping Others (ECHO) Monthly Meeting 7/28/10 http://echojuly2010.eventbrite.com/

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
823
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Research- Determine where your marketplace tends to gather online. Use Google Alerts & Google Reader to get a sense of the sites that your marketplace is using. Myspace, Facebook, & Twitter are currently the most popular Social Media sites, however make sure to do the necessary research not only on your marketplace, but also your competition and your industry. Lastly commit to a certain amount of time to social media everyday. Social Media is about relationships and they take time to build.
  • 2 Setup- Every site has its profile requirements and protocols so make sure you are familiar with what it takes to complete the entire profile. Take 5-10 mins to look at existing profiles so that you get a sense of what creating a complete profile entails and what a good profile looks like. They generally tend to request your name, location, age, photo, website, hobbies, books, etc. Make your profile reflect your brand either personal or professional. Also make sure that the profile highlights your expertise and has links back to your main website and an easy way to contact you.
  • If You Have All of This Information ReadyCreating Profiles for Your Sites Will Be a Breeze(Hint: If you make usernames, passwords, and email addresses the same it will help you stay on top of all things Social Media)Do you want to use your name or use company name for all?Do you have a Google email you would like to use? Do you have a yahoo email? Do you have an avatar picture? Do you have a tagline? Do you have a sort description of you or your profile?
  • Listen- This is one of the most essential phases because if skipped or done wrong it can dramatically hinder your brand and/or reputation. Since each site has its own method of communication, it's critical to follow the communication protocol of the social media tool you select. So take time to learn the proper communication style, the language used, and the tone of the group or site.
  • Contribute -The best way to establish your creditability and reputation within any social media site is to focus first on providing consistent value. Each site is different, but as a rule of thumb to follow regarding sharing your recommendations is for each link to one of your products/services you should promote at least 5 products/services created by someone else.
  • Relationship -The essence of Social Media is relationships. Since people do business with people they know, like and trust, social media is the ideal and fastest method to expedite the relationship building process. The key is to leverage the social media site for information about the person, that's why it's important to have a complete profile. Just as you will be looking at their profile, they will be looking at your profile. The next step is to email or chat with them to see if there are areas where you could assist them or develop a mutually beneficial relationship. And lastly make sure to attend as many live events as you can because nothing beats meeting in person.
  • Setup Gmail/Google Alerts- Use Gmail as the primary e-mail account for all things Social Media. It will collect, store & consolidate updates from all social media websites in a single location for easy viewing. Use Google Alerts to stay up to date on your industry, your brand, the competition and your niche.
  • Create Social Networking Profile-Facebook- Use Facebook to network with other likeminded individuals. Focus first on a personal profile and later on a profile for you business. It is setup to easily store information in a variety of formats i.e. text, photos, videos, and/or audio.
  • Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.
  • Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.
  • Transcript

    • 1. Social Media –Now & in the future
    • 2. Joselin Mane
      Internet Marketing/ Social Media
      CEO
      LITBeL Consulting
      Online Business
      Founder @BostonTweetUp
      Offline Events
    • 3. Joselin Mane
      Social Media
      @JoselinMane
      5,403 + Twitter Followers
      1,400+LinkedIn Connections
      1,200+ Facebook Friends
      Leverage Social Media Daily
      @BostonTweetUp
      5,028+ Twitter Followers
      440+ Facebook Fans
      Ranked #2 Tweetup account in the World
    • 4. It’s about YOU!
      Twitter Stats
    • 5. Control 1st 300 entries of my name on Google
    • 6. It’s about YOU!
      Not about ME
    • 7. Agenda
      What’s Social Media?
      Five Steps for Getting Started
      Big 3 Tips & Tricks
      *The future of Social Media
      *Real Life Case Study
    • 8. Are you ready?
      What Is Social Media?
    • 9.
    • 10. Social Media Tools Are Just That…… Tools
      Location based app Categories
    • 11. Mostly Communication & Sharing
    • 12. It’s NOW Media
      Social Media isn’t New Media
    • 13. Initial Social Media Phases
      (Strategy & Tactics)
      Research
      Set Up Profiles
      Listen
      Contribute to the Conversation
      Build Relationships
    • 14. RESEARCH
      Step One
    • 15. Tools for Research
      RSS Feeds
      Google/ Alerts/ Etc.
      Twitter – Google Buster!
      Blog Search/ Technorati
      Groups/ Fan Pages
      Forums
      Thoughts/ Suggestions/ Ideas?
    • 16. Set up Profiles
      Step Two
      But on which sites? How do I know if mine is good?
    • 17. General Profile Information
      • Desired Username (up to 11 letters and numbers)
      • 18. Desired Password (6‐10. 1 uppercase, 1 lowercase, 1 number)
      • 19. DOB (any date that makes you over 13 years old will do)
      • 20. City, Zip Code
    • Step Three
    • 21. Tools for Listening
      Leverage Research List
      Twitter Search/ TweetDeck
      Radian6
      YouTube
      Trends
      Thoughts/ Suggestions/ Ideas?
    • 22. Step Four
      Contribute to the Conversation and Provide Value
    • 23. Ways to Contribute
      Answer Questions
      Blog Comments
      Create Case Studies
      Product Reviews
      Social Bookmark
      Thoughts/ Suggestions/ Ideas?
    • 24. Build Relationships
      Step Five
    • 25. Relationship Building Tips
      Blog Contribution/ Comments
      Re-Tweets
      Email/ IM/ Phone Call
      Contribute to Your Communities
      How Can I Help?
      Thoughts/ Suggestions/ Ideas?
    • 26. Five Things You can Do Today Which Will Get You Off the Bench and Into the Action
      GET STARTED NOW
    • 27. Get Organized!!
      Finally a solution for simplifying email
      Your Real-time Online News Monitor
      Your Online News Aggregator
      Your Personal Gateway to the Internet
    • 28. This is My iGoogle
      How Will You Make Yours?
    • 29. You Already Know The Big 3
      Let’s get to know some others…..
    • 30. 2. Establish Your First Social Media Profile
    • 31. Tips For Facebook
      Profile for Personal vs. Page for Business
      All Company Details
      Apps
      RSS
      Feeds
      Advertise
      Thoughts/ Suggestions/ Ideas?
    • 32. MicroBlog
    • 33. Tips for Twitter
      90/ 10 Rule
      @Reply
      Value
      # Hash Tag
      Bit.ly
      Thoughts/ Suggestions/ Ideas?
    • 34.
    • 35. Tips for LinkedIN
      Research
      Recommendations
      Answer/Post Questions
      Connections
      Groups
      Thoughts/ Suggestions/ Ideas?
    • 36. What did you think?
      SpeakerRate.com/JoselinMane
    • 37. Questions?
      Now
      Or later…@JoselinMane
      CEO@LITBeL.com / 617.615.MANE (6263)
    • 38. Can you guess?
      What is the Future of Social Media?
    • 39. Mobile
      #1 Trend
    • 40.
    • 41. Various Location based apps
    • 42. Location Apps Categories
      Finder
      Venue
      Activity
      Friend
      Travel Aids
      Games
      Check In*
      Let’s take a closer look at the Check In apps….
    • 43. Current Leader
    • 44. Points
    • 45. Badge Phenomenon
    • 46. Venue Specials
    • 47. Peer Reviews / Marketing
    • 48. Venue Metrics
    • 49. Day in a Life
    • 50. Day in a Life
    • 51. Day in a Life
    • 52. Side Bits
    • 53. Questions?
      Now
      Or later…@JoselinMane
      CEO@LITBeL.com / 617.615.MANE (6263)
    • 54. GeoLocation
      Check In?
      (the ability to detect/ Share where you are)
    • 55. Top 5
      Hottest iphone apps were all check in apps
      Apple Store March 15 2010
    • 56. They are All very similar
      Which One To Choose?
    • 57. Check in to location you are visiting
      Get virtual points
      Let friends know your there
      Know of nearby specials
      2009 Check In Concept Created
    • 58. Venue Specials
    • 59. Mayor?
    • 60. Unlock Badges

    ×