Pcb5 visual suspects2

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Podcamp Boston 5 2010 a talk about the future of video

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Pcb5 visual suspects2

  1. 1. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Sunday, September 26, 2010
  2. 2. The Future of Video Steve Garfield @SteveGarfield Sunday, September 26, 2010
  3. 3. 1. Lower Cost/Higher Quality 2. Live 3. Easy 4. User Lead Video in 10 Minutes 5. Interacting in Real Time Bonus: Camera in Your Head Sunday, September 26, 2010
  4. 4. 1. Lower Cost/Higher Quality Sunday, September 26, 2010
  5. 5. 2. LIVE Livestream Ustream Sunday, September 26, 2010
  6. 6. 3. Easy YouTube Facebook Sunday, September 26, 2010
  7. 7. 4. User Lead Video in 10 Minutes http://my.visiblegains.com/ Sunday, September 26, 2010
  8. 8. 5. Interacting Sunday, September 26, 2010
  9. 9. Looxcie Wearable Bluetooth Camcorder System with White Camera Boom, Power Supply, Micro USB Cable, Ear Buds (Black) Continuous Recording Share instantly via Facebook,YouTube, Email Stores 5 Hours of footage Capture, Edit, Share with Smartphone Sunday, September 26, 2010
  10. 10. Steve Garfield @SteveGarfield Sunday, September 26, 2010
  11. 11. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Sunday, September 26, 2010
  12. 12. Video S.E.O. 2009 vs 2010 Sunday, September 26, 2010
  13. 13. Search 2009  Universal www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  14. 14. Search 2010  Instant www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  15. 15. Engine (Technology)  Google Voice to Text (Jul 09) www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  16. 16. Engine (Technology)  Closed Caption (08)  Transcribe  Translate www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  17. 17. Optimization 2009  Length Guide (mins)*: ◦ Offer video (advertisement): 0:30-0:60 ◦ Marketing video: 0:60-3:00 ◦ Sales video: 1:00-7:00 ◦ Education/edutainment: 7:00-45:00 ◦ Webinar/teleseminar/replay: 30:00-90:00  Description / Meta Data ◦ Keyword-rich title, 64 char or less the nichier the better ◦ web address / phone number ◦ keyword rich description 200 char or less ◦ tags list of keywords 6 or less 8 max * Average Commute Time ~ 20 Mins www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  18. 18. Optimization 2010  Length Guide (mins): ◦ Offer video (advertisement): 0:30-0:60 ◦ Marketing video: 0:60-3:00 ◦ Sales video: 1:00-7:00 ◦ Education/edutainment: 7:00-45:00 ◦ Webinar/teleseminar/replay: 30:00-90:00  Description / Meta Data ◦ Keyword-rich title, 64 char or less the nichier the better ◦ web address / phone number ◦ keyword rich description 200 char or less ◦ tags list of keywords 6 or less 8 max www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  19. 19. Optimization Math  Content + Relationships > SEO  Subscribers* = Views  Thumbnail > Title  *YouTube+Podcast+Blog+ Twitter +Facebook+ LinkedIn + Social Media = Views www.JoselinMane.com l www.LITBel.com Sunday, September 26, 2010
  20. 20. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Sunday, September 26, 2010
  21. 21. THE FUTURE OF HOME VIDEO (AKA TV WATCHING) IS IT FINALLY DEAD? Just my observations of what is out there now and what I see possibly happening in home video viewing twitter.com/@skipbensley Sunday, September 26, 2010
  22. 22. The Price for an LCD TV is about to crash WATCH FOR CRASH PRICES CNN Money.com projects that a large over supply will create a price crash that may bottom out 12% below 2009 prices right around the holidays Sunday, September 26, 2010
  23. 23. There So Many Choices for Cable / dish but are any of them good choices? SO MANY CHOICES Sunday, September 26, 2010
  24. 24. CABLE & SATELLITE Both offer lots of HD Channels now. Both cost about the same and both offer the same channels, just in different packages. You can never seem to get all the channels you want with a basic package. Sunday, September 26, 2010
  25. 25. DVD’S ARE GOING THE WAY OF THE CD As MP3 downloads replaced CD’s, (Tapes, Records) Video Downloads are replacing DVD’s Sunday, September 26, 2010
  26. 26. DECLARED BANKRUPTCY Declared bankruptcy 9/23/2010 Could not keep up with Netflix and easy access.. Sunday, September 26, 2010
  27. 27. Is the Web going to kill TV? Sunday, September 26, 2010
  28. 28. VIDEO PLAYERS Sunday, September 26, 2010
  29. 29. MOST VIDEO PLAYERS Most offer HDMI, SVIDEO and Component out to your TV. Most come with a remote, all Stream HD Content, most offer netflix. Sunday, September 26, 2010
  30. 30. How video watching (watching TV) is not dead. Its about to evolve and rebound. Sunday, September 26, 2010
  31. 31. Thank You twitter.com/@skipbensley Sunday, September 26, 2010
  32. 32. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Sunday, September 26, 2010
  33. 33. The Future of Video @ROBERTCOLLINS THE VISUAL SUSPECTS SEPTEMBER 25, 2010 Sunday, September 26, 2010
  34. 34. Mobile Driving Video Consumption Sunday, September 26, 2010
  35. 35. @ROBERTCOLLINS Sunday, September 26, 2010
  36. 36. Sunday, September 26, 2010
  37. 37. @ROBERTCOLLINS Sunday, September 26, 2010
  38. 38. @ROBERTCOLLINS Sunday, September 26, 2010
  39. 39. Content Creation: Mobile & Live Sunday, September 26, 2010
  40. 40. Content Creation: Mobile & Live Sunday, September 26, 2010
  41. 41. Content Creation: Mobile & Live Sunday, September 26, 2010
  42. 42. Content Creation: Mobile & Live Sunday, September 26, 2010
  43. 43. Video Engagement Sunday, September 26, 2010
  44. 44. Video Moves Back Into The Home Sunday, September 26, 2010
  45. 45. Temporal Video Sunday, September 26, 2010
  46. 46. Temporal Video Sunday, September 26, 2010
  47. 47. Temporal Video Sunday, September 26, 2010
  48. 48. Temporal Video Sunday, September 26, 2010
  49. 49. The Future of Video Thank You @ROBERTCOLLINS @ROBERTCOLLINS Sunday, September 26, 2010
  50. 50. The future of video The return of the visual suspects @SteveGarfield @JoselinMane @SkipBensley @RobertCollins Thank You Sunday, September 26, 2010

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