0
 Social Media –Now & in the future<br />
Joselin Mane  <br />Internet Marketing/ Social Media <br />CEO<br /> LITBeL Consulting<br />Online Business <br />Founder ...
Joselin Mane  <br />Social Media <br />@JoselinMane<br />5,190 +  Twitter Followers<br />1,400+LinkedIn Connections<br />1...
It’s about YOU!<br />Twitter Stats<br />
Control 1st 300 entries of my name on Google <br />
It’s about YOU!<br />Not about ME<br />
Agenda<br />What’s Social Media?<br />Five Steps for Getting Started<br />The future of Social Media<br />Real Life Case S...
Are you ready?<br />What Is Social Media?<br />
Social Media Tools Are Just That…… Tools<br />Location based app Categories<br />
Mostly Communication & Sharing<br />
It’s NOW Media<br />Social Media isn’t New Media<br />
Initial Social Media Phases<br />(Strategy & Tactics)<br />Research <br />Set Up Profiles<br />Listen<br />Contribute to t...
RESEARCH<br />Step One<br />
Tools for Research<br />RSS Feeds<br />Google/ Alerts/ Etc.<br />Twitter – Google Buster!<br />Blog Search/ Technorati<br ...
Set up Profiles<br />                      Step Two<br />But on which sites?  How do I know if mine is good?<br />
General Profile Information<br /><ul><li>  Desired Username (up to 11 letters and numbers)
  Desired Password (6‐10. 1 uppercase, 1 lowercase, 1 number)
  DOB (any date that makes you over 13 years old will do)
  City, Zip Code</li></li></ul><li>Step Three<br />
Tools for Listening <br />Leverage Research List<br />Twitter Search/ TweetDeck <br />Radian6<br />YouTube<br />Trends<br ...
Step Four<br />Contribute to the Conversation and Provide Value<br />
Ways to Contribute<br />Answer Questions<br />Blog Comments<br />Create Case Studies<br />Product Reviews<br />Social Book...
Build Relationships<br />Step Five<br />
Relationship Building Tips<br />Blog Contribution/ Comments<br />Re-Tweets<br />Email/ IM/ Phone Call<br />Contribute to Y...
 Can you guess?<br />What is the Future of Social Media?<br />
 Mobile<br />#1 Trend<br />
Various Location based apps<br />
Location Apps Categories<br />Finder<br />Venue<br />Activity<br />Friend<br />Travel Aids<br />Games<br />Check In*<br />...
Current Leader<br />
Points<br />
Badge Phenomenon<br />
Venue Specials<br />
Peer Reviews / Marketing<br />
Venue Metrics<br />
Day in a Life<br />
Day in a Life<br />
Day in a Life<br />
Side  Bits<br />
Questions?<br />Now<br />Or later…@JoselinMane <br />CEO@LITBeL.com / 617.615.MANE (6263)<br />
Five Things You can Do Today Which Will Get You Off the Bench and Into the Action<br />GET STARTED NOW<br />
Get Organized!!<br />    Finally a solution for simplifying email<br />						Your Real-time Online News Monitor <br />	 Yo...
This is My iGoogle<br />How Will You Make Yours?<br />
You Already Know The Big 3<br />Let’s get to know some others…..<br />
2. Establish Your First Social Media Profile<br />
Tips For Facebook<br />Profile for Personal vs. Page for Business<br />All Company Details<br />Apps<br />RSS<br />Feeds<b...
MicroBlog<br />
Tips for Twitter<br />90/ 10 Rule<br />@Reply<br />Value<br /># Hash Tag<br />Bit.ly<br />Thoughts/ Suggestions/ Ideas?<br />
Tips for LinkedIN<br />Research<br />Recommendations<br />Answer/Post Questions<br />Connections<br />Groups<br />Thoughts...
GeoLocation<br />Check In?<br />(the ability to detect/ Share where you are)<br />
 Top 5 <br />Hottest iphone apps were all check in apps  <br />Apple Store March 15 2010<br />
They are All very similar<br />Which One To Choose?<br />
 Check in to location you are visiting<br />Get virtual points<br />Let friends know your there<br />Know of nearby specia...
Venue Specials<br />
Upcoming SlideShare
Loading in...5
×

Social Media Now & the Future

593

Published on

Presentation prepared for ALPFA Law's Leveraging Social Media: Strategies for Enhancing and Protecting Your Personal and Business Brand Online

http://www.acteva.com/booking.cfm?bevaid=203998

Published in: Business, Technology
1 Comment
0 Likes
Statistics
Notes
  • Joselin knows his stuff. High energy, great communicator with substance. ALFPA Law Event June 10, 2010
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
593
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Research- Determine where your marketplace tends to gather online. Use Google Alerts &amp; Google Reader to get a sense of the sites that your marketplace is using. Myspace, Facebook, &amp; Twitter are currently the most popular Social Media sites, however make sure to do the necessary research not only on your marketplace, but also your competition and your industry. Lastly commit to a certain amount of time to social media everyday. Social Media is about relationships and they take time to build.
  • 2 Setup- Every site has its profile requirements and protocols so make sure you are familiar with what it takes to complete the entire profile. Take 5-10 mins to look at existing profiles so that you get a sense of what creating a complete profile entails and what a good profile looks like. They generally tend to request your name, location, age, photo, website, hobbies, books, etc. Make your profile reflect your brand either personal or professional. Also make sure that the profile highlights your expertise and has links back to your main website and an easy way to contact you.
  • If You Have All of This Information ReadyCreating Profiles for Your Sites Will Be a Breeze(Hint: If you make usernames, passwords, and email addresses the same it will help you stay on top of all things Social Media)Do you want to use your name or use company name for all?Do you have a Google email you would like to use? Do you have a yahoo email? Do you have an avatar picture? Do you have a tagline? Do you have a sort description of you or your profile?
  • Listen- This is one of the most essential phases because if skipped or done wrong it can dramatically hinder your brand and/or reputation. Since each site has its own method of communication, it&apos;s critical to follow the communication protocol of the social media tool you select. So take time to learn the proper communication style, the language used, and the tone of the group or site.
  • Contribute -The best way to establish your creditability and reputation within any social media site is to focus first on providing consistent value. Each site is different, but as a rule of thumb to follow regarding sharing your recommendations is for each link to one of your products/services you should promote at least 5 products/services created by someone else.
  • Relationship -The essence of Social Media is relationships. Since people do business with people they know, like and trust, social media is the ideal and fastest method to expedite the relationship building process. The key is to leverage the social media site for information about the person, that&apos;s why it&apos;s important to have a complete profile. Just as you will be looking at their profile, they will be looking at your profile. The next step is to email or chat with them to see if there are areas where you could assist them or develop a mutually beneficial relationship. And lastly make sure to attend as many live events as you can because nothing beats meeting in person.
  • Setup Gmail/Google Alerts- Use Gmail as the primary e-mail account for all things Social Media. It will collect, store &amp; consolidate updates from all social media websites in a single location for easy viewing. Use Google Alerts to stay up to date on your industry, your brand, the competition and your niche.
  • Create Social Networking Profile-Facebook- Use Facebook to network with other likeminded individuals. Focus first on a personal profile and later on a profile for you business. It is setup to easily store information in a variety of formats i.e. text, photos, videos, and/or audio.
  • Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.
  • Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.
  • Transcript of "Social Media Now & the Future"

    1. 1. Social Media –Now & in the future<br />
    2. 2. Joselin Mane <br />Internet Marketing/ Social Media <br />CEO<br /> LITBeL Consulting<br />Online Business <br />Founder @BostonTweetUp<br />Offline Events<br />
    3. 3. Joselin Mane <br />Social Media <br />@JoselinMane<br />5,190 + Twitter Followers<br />1,400+LinkedIn Connections<br />1,200+ Facebook Friends<br />Leverage Social Media Daily<br />@BostonTweetUp<br />4,700+ Twitter Followers<br />440+ Facebook Fans <br />Ranked #2 Tweetup account in the World<br />
    4. 4. It’s about YOU!<br />Twitter Stats<br />
    5. 5. Control 1st 300 entries of my name on Google <br />
    6. 6. It’s about YOU!<br />Not about ME<br />
    7. 7. Agenda<br />What’s Social Media?<br />Five Steps for Getting Started<br />The future of Social Media<br />Real Life Case Study<br />
    8. 8. Are you ready?<br />What Is Social Media?<br />
    9. 9.
    10. 10. Social Media Tools Are Just That…… Tools<br />Location based app Categories<br />
    11. 11. Mostly Communication & Sharing<br />
    12. 12. It’s NOW Media<br />Social Media isn’t New Media<br />
    13. 13. Initial Social Media Phases<br />(Strategy & Tactics)<br />Research <br />Set Up Profiles<br />Listen<br />Contribute to the Conversation<br />Build Relationships<br />
    14. 14. RESEARCH<br />Step One<br />
    15. 15. Tools for Research<br />RSS Feeds<br />Google/ Alerts/ Etc.<br />Twitter – Google Buster!<br />Blog Search/ Technorati<br />Groups/ Fan Pages<br />Forums<br />Thoughts/ Suggestions/ Ideas?<br />
    16. 16. Set up Profiles<br /> Step Two<br />But on which sites? How do I know if mine is good?<br />
    17. 17. General Profile Information<br /><ul><li> Desired Username (up to 11 letters and numbers)
    18. 18. Desired Password (6‐10. 1 uppercase, 1 lowercase, 1 number)
    19. 19. DOB (any date that makes you over 13 years old will do)
    20. 20. City, Zip Code</li></li></ul><li>Step Three<br />
    21. 21. Tools for Listening <br />Leverage Research List<br />Twitter Search/ TweetDeck <br />Radian6<br />YouTube<br />Trends<br />Thoughts/ Suggestions/ Ideas?<br />
    22. 22. Step Four<br />Contribute to the Conversation and Provide Value<br />
    23. 23. Ways to Contribute<br />Answer Questions<br />Blog Comments<br />Create Case Studies<br />Product Reviews<br />Social Bookmark<br />Thoughts/ Suggestions/ Ideas?<br />
    24. 24. Build Relationships<br />Step Five<br />
    25. 25. Relationship Building Tips<br />Blog Contribution/ Comments<br />Re-Tweets<br />Email/ IM/ Phone Call<br />Contribute to Your Communities<br />How Can I Help? <br />Thoughts/ Suggestions/ Ideas?<br />
    26. 26. Can you guess?<br />What is the Future of Social Media?<br />
    27. 27. Mobile<br />#1 Trend<br />
    28. 28.
    29. 29. Various Location based apps<br />
    30. 30. Location Apps Categories<br />Finder<br />Venue<br />Activity<br />Friend<br />Travel Aids<br />Games<br />Check In*<br />Let’s take a closer look at the Check In apps….<br />
    31. 31. Current Leader<br />
    32. 32. Points<br />
    33. 33. Badge Phenomenon<br />
    34. 34. Venue Specials<br />
    35. 35. Peer Reviews / Marketing<br />
    36. 36. Venue Metrics<br />
    37. 37. Day in a Life<br />
    38. 38. Day in a Life<br />
    39. 39. Day in a Life<br />
    40. 40. Side Bits<br />
    41. 41. Questions?<br />Now<br />Or later…@JoselinMane <br />CEO@LITBeL.com / 617.615.MANE (6263)<br />
    42. 42. Five Things You can Do Today Which Will Get You Off the Bench and Into the Action<br />GET STARTED NOW<br />
    43. 43. Get Organized!!<br /> Finally a solution for simplifying email<br /> Your Real-time Online News Monitor <br /> Your Online News Aggregator<br /> Your Personal Gateway to the Internet<br />
    44. 44. This is My iGoogle<br />How Will You Make Yours?<br />
    45. 45. You Already Know The Big 3<br />Let’s get to know some others…..<br />
    46. 46. 2. Establish Your First Social Media Profile<br />
    47. 47. Tips For Facebook<br />Profile for Personal vs. Page for Business<br />All Company Details<br />Apps<br />RSS<br />Feeds<br />Advertise <br />Thoughts/ Suggestions/ Ideas?<br />
    48. 48. MicroBlog<br />
    49. 49. Tips for Twitter<br />90/ 10 Rule<br />@Reply<br />Value<br /># Hash Tag<br />Bit.ly<br />Thoughts/ Suggestions/ Ideas?<br />
    50. 50.
    51. 51. Tips for LinkedIN<br />Research<br />Recommendations<br />Answer/Post Questions<br />Connections<br />Groups<br />Thoughts/ Suggestions/ Ideas?<br />
    52. 52. GeoLocation<br />Check In?<br />(the ability to detect/ Share where you are)<br />
    53. 53. Top 5 <br />Hottest iphone apps were all check in apps <br />Apple Store March 15 2010<br />
    54. 54. They are All very similar<br />Which One To Choose?<br />
    55. 55. Check in to location you are visiting<br />Get virtual points<br />Let friends know your there<br />Know of nearby specials<br />2009 Check In Concept Created<br />
    56. 56. Venue Specials<br />
    57. 57. Mayor?<br />
    58. 58. Unlock Badges<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×