Social Media Now & the Future

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Presentation prepared for ALPFA Law's Leveraging Social Media: Strategies for Enhancing and Protecting Your Personal and Business Brand Online …

Presentation prepared for ALPFA Law's Leveraging Social Media: Strategies for Enhancing and Protecting Your Personal and Business Brand Online

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  • Research- Determine where your marketplace tends to gather online. Use Google Alerts & Google Reader to get a sense of the sites that your marketplace is using. Myspace, Facebook, & Twitter are currently the most popular Social Media sites, however make sure to do the necessary research not only on your marketplace, but also your competition and your industry. Lastly commit to a certain amount of time to social media everyday. Social Media is about relationships and they take time to build.
  • 2 Setup- Every site has its profile requirements and protocols so make sure you are familiar with what it takes to complete the entire profile. Take 5-10 mins to look at existing profiles so that you get a sense of what creating a complete profile entails and what a good profile looks like. They generally tend to request your name, location, age, photo, website, hobbies, books, etc. Make your profile reflect your brand either personal or professional. Also make sure that the profile highlights your expertise and has links back to your main website and an easy way to contact you.
  • If You Have All of This Information ReadyCreating Profiles for Your Sites Will Be a Breeze(Hint: If you make usernames, passwords, and email addresses the same it will help you stay on top of all things Social Media)Do you want to use your name or use company name for all?Do you have a Google email you would like to use? Do you have a yahoo email? Do you have an avatar picture? Do you have a tagline? Do you have a sort description of you or your profile?
  • Listen- This is one of the most essential phases because if skipped or done wrong it can dramatically hinder your brand and/or reputation. Since each site has its own method of communication, it's critical to follow the communication protocol of the social media tool you select. So take time to learn the proper communication style, the language used, and the tone of the group or site.
  • Contribute -The best way to establish your creditability and reputation within any social media site is to focus first on providing consistent value. Each site is different, but as a rule of thumb to follow regarding sharing your recommendations is for each link to one of your products/services you should promote at least 5 products/services created by someone else.
  • Relationship -The essence of Social Media is relationships. Since people do business with people they know, like and trust, social media is the ideal and fastest method to expedite the relationship building process. The key is to leverage the social media site for information about the person, that's why it's important to have a complete profile. Just as you will be looking at their profile, they will be looking at your profile. The next step is to email or chat with them to see if there are areas where you could assist them or develop a mutually beneficial relationship. And lastly make sure to attend as many live events as you can because nothing beats meeting in person.
  • Setup Gmail/Google Alerts- Use Gmail as the primary e-mail account for all things Social Media. It will collect, store & consolidate updates from all social media websites in a single location for easy viewing. Use Google Alerts to stay up to date on your industry, your brand, the competition and your niche.
  • Create Social Networking Profile-Facebook- Use Facebook to network with other likeminded individuals. Focus first on a personal profile and later on a profile for you business. It is setup to easily store information in a variety of formats i.e. text, photos, videos, and/or audio.
  • Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.
  • Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.

Transcript

  • 1. Social Media –Now & in the future
  • 2. Joselin Mane
    Internet Marketing/ Social Media
    CEO
    LITBeL Consulting
    Online Business
    Founder @BostonTweetUp
    Offline Events
  • 3. Joselin Mane
    Social Media
    @JoselinMane
    5,190 + Twitter Followers
    1,400+LinkedIn Connections
    1,200+ Facebook Friends
    Leverage Social Media Daily
    @BostonTweetUp
    4,700+ Twitter Followers
    440+ Facebook Fans
    Ranked #2 Tweetup account in the World
  • 4. It’s about YOU!
    Twitter Stats
  • 5. Control 1st 300 entries of my name on Google
  • 6. It’s about YOU!
    Not about ME
  • 7. Agenda
    What’s Social Media?
    Five Steps for Getting Started
    The future of Social Media
    Real Life Case Study
  • 8. Are you ready?
    What Is Social Media?
  • 9.
  • 10. Social Media Tools Are Just That…… Tools
    Location based app Categories
  • 11. Mostly Communication & Sharing
  • 12. It’s NOW Media
    Social Media isn’t New Media
  • 13. Initial Social Media Phases
    (Strategy & Tactics)
    Research
    Set Up Profiles
    Listen
    Contribute to the Conversation
    Build Relationships
  • 14. RESEARCH
    Step One
  • 15. Tools for Research
    RSS Feeds
    Google/ Alerts/ Etc.
    Twitter – Google Buster!
    Blog Search/ Technorati
    Groups/ Fan Pages
    Forums
    Thoughts/ Suggestions/ Ideas?
  • 16. Set up Profiles
    Step Two
    But on which sites? How do I know if mine is good?
  • 17. General Profile Information
    • Desired Username (up to 11 letters and numbers)
    • 18. Desired Password (6‐10. 1 uppercase, 1 lowercase, 1 number)
    • 19. DOB (any date that makes you over 13 years old will do)
    • 20. City, Zip Code
  • Step Three
  • 21. Tools for Listening
    Leverage Research List
    Twitter Search/ TweetDeck
    Radian6
    YouTube
    Trends
    Thoughts/ Suggestions/ Ideas?
  • 22. Step Four
    Contribute to the Conversation and Provide Value
  • 23. Ways to Contribute
    Answer Questions
    Blog Comments
    Create Case Studies
    Product Reviews
    Social Bookmark
    Thoughts/ Suggestions/ Ideas?
  • 24. Build Relationships
    Step Five
  • 25. Relationship Building Tips
    Blog Contribution/ Comments
    Re-Tweets
    Email/ IM/ Phone Call
    Contribute to Your Communities
    How Can I Help?
    Thoughts/ Suggestions/ Ideas?
  • 26. Can you guess?
    What is the Future of Social Media?
  • 27. Mobile
    #1 Trend
  • 28.
  • 29. Various Location based apps
  • 30. Location Apps Categories
    Finder
    Venue
    Activity
    Friend
    Travel Aids
    Games
    Check In*
    Let’s take a closer look at the Check In apps….
  • 31. Current Leader
  • 32. Points
  • 33. Badge Phenomenon
  • 34. Venue Specials
  • 35. Peer Reviews / Marketing
  • 36. Venue Metrics
  • 37. Day in a Life
  • 38. Day in a Life
  • 39. Day in a Life
  • 40. Side Bits
  • 41. Questions?
    Now
    Or later…@JoselinMane
    CEO@LITBeL.com / 617.615.MANE (6263)
  • 42. Five Things You can Do Today Which Will Get You Off the Bench and Into the Action
    GET STARTED NOW
  • 43. Get Organized!!
    Finally a solution for simplifying email
    Your Real-time Online News Monitor
    Your Online News Aggregator
    Your Personal Gateway to the Internet
  • 44. This is My iGoogle
    How Will You Make Yours?
  • 45. You Already Know The Big 3
    Let’s get to know some others…..
  • 46. 2. Establish Your First Social Media Profile
  • 47. Tips For Facebook
    Profile for Personal vs. Page for Business
    All Company Details
    Apps
    RSS
    Feeds
    Advertise
    Thoughts/ Suggestions/ Ideas?
  • 48. MicroBlog
  • 49. Tips for Twitter
    90/ 10 Rule
    @Reply
    Value
    # Hash Tag
    Bit.ly
    Thoughts/ Suggestions/ Ideas?
  • 50.
  • 51. Tips for LinkedIN
    Research
    Recommendations
    Answer/Post Questions
    Connections
    Groups
    Thoughts/ Suggestions/ Ideas?
  • 52. GeoLocation
    Check In?
    (the ability to detect/ Share where you are)
  • 53. Top 5
    Hottest iphone apps were all check in apps
    Apple Store March 15 2010
  • 54. They are All very similar
    Which One To Choose?
  • 55. Check in to location you are visiting
    Get virtual points
    Let friends know your there
    Know of nearby specials
    2009 Check In Concept Created
  • 56. Venue Specials
  • 57. Mayor?
  • 58. Unlock Badges