Your SlideShare is downloading. ×
0
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Five Phases to Help You Enter Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Five Phases to Help You Enter Social Media

850

Published on

This presentation was created to highlight the difference between Social Media Strategy vs Social Media tactics by showing some basic Social Media Strategies followed by some common Social Media …

This presentation was created to highlight the difference between Social Media Strategy vs Social Media tactics by showing some basic Social Media Strategies followed by some common Social Media Tactics.

Published in: Self Improvement, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
850
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
43
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Research- Determine where your marketplace tends to gather online. Use Google Alerts & Google Reader to get a sense of the sites that your marketplace is using. Myspace, Facebook, & Twitter are currently the most popular Social Media sites, however make sure to do the necessary research not only on your marketplace, but also your competition and your industry. Lastly commit to a certain amount of time to social media everyday. Social Media is about relationships and they take time to build.
  • 2 Setup- Every site has its profile requirements and protocols so make sure you are familiar with what it takes to complete the entire profile. Take 5-10 mins to look at existing profiles so that you get a sense of what creating a complete profile entails and what a good profile looks like. They generally tend to request your name, location, age, photo, website, hobbies, books, etc. Make your profile reflect your brand either personal or professional. Also make sure that the profile highlights your expertise and has links back to your main website and an easy way to contact you.
  • If You Have All of This Information ReadyCreating Profiles for Your Sites Will Be a Breeze(Hint: If you make usernames, passwords, and email addresses the same it will help you stay on top of all things Social Media)Do you want to use your name or use company name for all?Do you have a Google email you would like to use? Do you have a yahoo email? Do you have an avatar picture? Do you have a tagline? Do you have a sort description of you or your profile?
  • Contribute -The best way to establish your creditability and reputation within any social media site is to focus first on providing consistent value. Each site is different, but as a rule of thumb to follow regarding sharing your recommendations is for each link to one of your products/services you should promote at least 5 products/services created by someone else.
  • Setup Gmail/Google Alerts- Use Gmail as the primary e-mail account for all things Social Media. It will collect, store & consolidate updates from all social media websites in a single location for easy viewing. Use Google Alerts to stay up to date on your industry, your brand, the competition and your niche.
  • Create Social Networking Profile-Facebook- Use Facebook to network with other likeminded individuals. Focus first on a personal profile and later on a profile for you business. It is setup to easily store information in a variety of formats i.e. text, photos, videos, and/or audio.
  • Create Social Bookmarking Account-StumpleUpon- Use StumpleUpon to store,organize, search, manage and share web pages on the Internet.
  • Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.
  • Create Video Sharing Account-Youtube -Use Youtube to view what the market place, competition, prospects and/or clients are watching, commenting on and rating.
  • Transcript

    • 1. Getting Started With
      Social Media
    • 2. Joselin Mane
      CEO LITBeL Consulting
      Founder @BostonTweetup
      @JoselinMane
      JoselinMane.com
    • 3. Agenda
      Five Steps for Getting Started
      Five Actions to Immediately Start
      Leveraging Social Media
      The Social Media Kit and Where to Find It
      Questions
    • 4. Thoughts?
      Why Social Media?
    • 5. This Represents How You Will Stand Out With Effective Use of Social Media
    • 6. Initial Social Media Phases
      (Strategy & Tactics)
      Research
      Set Up Profiles
      Listen
      Contribute to the Conversation
      Build Relationships
    • 7. RESEARCH
      Step One
    • 8. Tools for Research
      RSS Feeds
      Google/ Alerts/ Etc.
      Twitter
      Blog Search/ Technorati
      Groups/ Fan Pages
      Forums
      Thoughts/ Suggestions/ Ideas?
    • 9. Set up Profiles
      Step Two
      But on which sites? How do I know if mine is good?
    • 10. General Profile Information
      • Desired Username (up to 11 letters and numbers)
      • 11. Desired Password (6‐10. 1 uppercase, 1 lowercase, 1 number)
      • 12. DOB (any date that makes you over 13 years old will do)
      • 13. City, Zip Code
    • Step Three
    • 14. Tools for Listening
      Leverage Research List
      Twitter Search/ TweetDeck
      Radian6
      YouTube
      Trends
      Thoughts/ Suggestions/ Ideas?
    • 15. Step Four
      Contribute to the Conversation and Provide Value
    • 16. Ways to Contribute
      Answer Questions
      Blog Comments
      Create Case Studies
      Product Reviews
      Social Bookmark
      Thoughts/ Suggestions/ Ideas?
    • 17. Build Relationships
      Step Five
    • 18. Relationship Building Tips
      Blog Contribution/ Comments
      Re-Tweets
      Email/ IM/ Phone Call
      Contribute to Your Communities
      How Can I Help?
      Thoughts/ Suggestions/ Ideas?
    • 19. Five Things You can Do Today Which Will Get You Off the Bench and Into the Action
      GET STARTED NOW
    • 20. Get Organized!!
      Finally a solution for simplifying email
      Your Real-time Online News Monitor
      Your Online News Aggregator
      Your Personal Gateway to the Internet
    • 21. This is My iGoogle
      How Will You Make Yours?
    • 22. 2. Establish Your First Social Media Profile
    • 23. Tips For Facebook
      Profile for Personal vs. Page for Business
      All Company Details
      Apps
      RSS
      Feeds
      Advertise
      Thoughts/ Suggestions/ Ideas?
    • 24. Delicious
      StumbleUpon
    • 25. Tips For Bookmarking
      90/ 10 Rule
      True Brand Favorites
      Review
      Friend/ Connect
      Toolbar Plugin
      Keyword Tagging
      Thoughts/ Suggestions/ Ideas?
    • 26. MicroBlog
    • 27. Tips for MicroBlogging
      90/ 10 Rule
      @Reply
      Value
      # Hash Tag
      Bit.ly
      Thoughts/ Suggestions/ Ideas?
    • 28. Broadcast Yourself
      Broadcast Yourself, Your Business, or Your Ideas….
      … or just watch and comment for now
    • 29. Tips for Video
      Brand
      Full URL
      Audio
      HD vs. HQ
      Tubemogul
      Keywords/SEO
      Emotion
      Thoughts/ Suggestions/ Ideas?
    • 30.
    • 31.
    • 32. Questions?
      Now
      Or later…@JoselinMane
      CEO@LITBeL.com
    • 33. Photo Credits
      Photo of old books by Lin Pernille via Flickr
      Question Mark Image from
      www.charlotte-personal-assistant.com/faqs/
      Photo of “listen” ears by ky_olsen via Flickr
      Photo of Traffic Jam From http://mrbarlow.wordpress.com/2008/03/29/traffic-jams-explained/
      Photo of Man on Bench from http://wallpaperstock.net/waiting-on-the-bench-wallpapers_w9630.html
      Photo of Social Bookmarking from http://www.unilyzer.com/social-media-marketing/build-traffic-with-social-bookmarking/#more-164
      Photo of man on stage fromLibraryOfCongress YouTube Channel
      Photo of taking people from Deepika Bajaj via www.activegarage.com/what-is-social-media
      Photo of Lego Men by Dan via http://legomyphoto.wordpress.com/2008/09/

    ×