Five Phases to Help You Enter Social Media

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This presentation was created to highlight the difference between Social Media Strategy vs Social Media tactics by showing some basic Social Media Strategies followed by some common Social Media …

This presentation was created to highlight the difference between Social Media Strategy vs Social Media tactics by showing some basic Social Media Strategies followed by some common Social Media Tactics.

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  • Research- Determine where your marketplace tends to gather online. Use Google Alerts & Google Reader to get a sense of the sites that your marketplace is using. Myspace, Facebook, & Twitter are currently the most popular Social Media sites, however make sure to do the necessary research not only on your marketplace, but also your competition and your industry. Lastly commit to a certain amount of time to social media everyday. Social Media is about relationships and they take time to build.
  • 2 Setup- Every site has its profile requirements and protocols so make sure you are familiar with what it takes to complete the entire profile. Take 5-10 mins to look at existing profiles so that you get a sense of what creating a complete profile entails and what a good profile looks like. They generally tend to request your name, location, age, photo, website, hobbies, books, etc. Make your profile reflect your brand either personal or professional. Also make sure that the profile highlights your expertise and has links back to your main website and an easy way to contact you.
  • If You Have All of This Information ReadyCreating Profiles for Your Sites Will Be a Breeze(Hint: If you make usernames, passwords, and email addresses the same it will help you stay on top of all things Social Media)Do you want to use your name or use company name for all?Do you have a Google email you would like to use? Do you have a yahoo email? Do you have an avatar picture? Do you have a tagline? Do you have a sort description of you or your profile?
  • Contribute -The best way to establish your creditability and reputation within any social media site is to focus first on providing consistent value. Each site is different, but as a rule of thumb to follow regarding sharing your recommendations is for each link to one of your products/services you should promote at least 5 products/services created by someone else.
  • Setup Gmail/Google Alerts- Use Gmail as the primary e-mail account for all things Social Media. It will collect, store & consolidate updates from all social media websites in a single location for easy viewing. Use Google Alerts to stay up to date on your industry, your brand, the competition and your niche.
  • Create Social Networking Profile-Facebook- Use Facebook to network with other likeminded individuals. Focus first on a personal profile and later on a profile for you business. It is setup to easily store information in a variety of formats i.e. text, photos, videos, and/or audio.
  • Create Social Bookmarking Account-StumpleUpon- Use StumpleUpon to store,organize, search, manage and share web pages on the Internet.
  • Create MicroBlog Account-Twitter -Use Twitter to listen to what your market place, competition, prospects and clients are saying. Initially focus on just following and listening to people and/or businesses. Later we will focus on contributing to the conversations. *Note that conversations are limited to usually 140 characters and generally submitted by text message, instant message, and/or the web and is ideal for updates while mobile.
  • Create Video Sharing Account-Youtube -Use Youtube to view what the market place, competition, prospects and/or clients are watching, commenting on and rating.


  • 1. Getting Started With
    Social Media
  • 2. Joselin Mane
    CEO LITBeL Consulting
    Founder @BostonTweetup
  • 3. Agenda
    Five Steps for Getting Started
    Five Actions to Immediately Start
    Leveraging Social Media
    The Social Media Kit and Where to Find It
  • 4. Thoughts?
    Why Social Media?
  • 5. This Represents How You Will Stand Out With Effective Use of Social Media
  • 6. Initial Social Media Phases
    (Strategy & Tactics)
    Set Up Profiles
    Contribute to the Conversation
    Build Relationships
    Step One
  • 8. Tools for Research
    RSS Feeds
    Google/ Alerts/ Etc.
    Blog Search/ Technorati
    Groups/ Fan Pages
    Thoughts/ Suggestions/ Ideas?
  • 9. Set up Profiles
    Step Two
    But on which sites? How do I know if mine is good?
  • 10. General Profile Information
    • Desired Username (up to 11 letters and numbers)
    • 11. Desired Password (6‐10. 1 uppercase, 1 lowercase, 1 number)
    • 12. DOB (any date that makes you over 13 years old will do)
    • 13. City, Zip Code
  • Step Three
  • 14. Tools for Listening
    Leverage Research List
    Twitter Search/ TweetDeck
    Thoughts/ Suggestions/ Ideas?
  • 15. Step Four
    Contribute to the Conversation and Provide Value
  • 16. Ways to Contribute
    Answer Questions
    Blog Comments
    Create Case Studies
    Product Reviews
    Social Bookmark
    Thoughts/ Suggestions/ Ideas?
  • 17. Build Relationships
    Step Five
  • 18. Relationship Building Tips
    Blog Contribution/ Comments
    Email/ IM/ Phone Call
    Contribute to Your Communities
    How Can I Help?
    Thoughts/ Suggestions/ Ideas?
  • 19. Five Things You can Do Today Which Will Get You Off the Bench and Into the Action
  • 20. Get Organized!!
    Finally a solution for simplifying email
    Your Real-time Online News Monitor
    Your Online News Aggregator
    Your Personal Gateway to the Internet
  • 21. This is My iGoogle
    How Will You Make Yours?
  • 22. 2. Establish Your First Social Media Profile
  • 23. Tips For Facebook
    Profile for Personal vs. Page for Business
    All Company Details
    Thoughts/ Suggestions/ Ideas?
  • 24. Delicious
  • 25. Tips For Bookmarking
    90/ 10 Rule
    True Brand Favorites
    Friend/ Connect
    Toolbar Plugin
    Keyword Tagging
    Thoughts/ Suggestions/ Ideas?
  • 26. MicroBlog
  • 27. Tips for MicroBlogging
    90/ 10 Rule
    # Hash Tag
    Thoughts/ Suggestions/ Ideas?
  • 28. Broadcast Yourself
    Broadcast Yourself, Your Business, or Your Ideas….
    … or just watch and comment for now
  • 29. Tips for Video
    Full URL
    HD vs. HQ
    Thoughts/ Suggestions/ Ideas?
  • 30.
  • 31.
  • 32. Questions?
    Or later…@JoselinMane
  • 33. Photo Credits
    Photo of old books by Lin Pernille via Flickr
    Question Mark Image from
    Photo of “listen” ears by ky_olsen via Flickr
    Photo of Traffic Jam From
    Photo of Man on Bench from
    Photo of Social Bookmarking from
    Photo of man on stage fromLibraryOfCongress YouTube Channel
    Photo of taking people from Deepika Bajaj via
    Photo of Lego Men by Dan via