Dwc tweetup

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DownTownWomens club Tweetup Talk

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  • , ideas?
  • Things to consider, Theme, WiFi, Parkiing, Kid Friendly, Food, Security, Yes Size Matters! Others?
  • Add logo’s Any others?
  • Tip: Have
  • Dwc tweetup

    1. 1. What Makes a Successful TweetUp?<br />What you need to do before, during, and after to maximize the success of your event.<br />JoselinMane.com @JoselinMane<br />
    2. 2. Who I am… and why I know what makes a TweetUp great.<br />Joselin Mane <br />CEO LITBeL Consulting<br />Co- Founder @BostonTweetup<br />
    3. 3.
    4. 4. tweetup (coined 2007 Scott Monty – Ford)<br />n. A real world meeting between two or more people who know each other through the online Twitter service.<br />n. A live event which has been promoted primarily on Twitter.<br /> What is a TweetUp?<br />
    5. 5. Connect w/new Passionate people Before, During & After Tweetup<br />The More Social / Personal the better the Business (Know, Like & Trust)<br />Personal & Business Benefit of Tweetups<br />
    6. 6. What’s the Real Difference of a Tweetup?<br />Hashtag<br />
    7. 7. Hashtag Benefit?<br />After<br /><ul><li>Follow up
    8. 8. Who went
    9. 9. Event summary</li></ul>Tools<br /><ul><li>Twitter
    10. 10. TweepML
    11. 11. Blog
    12. 12. Facebook
    13. 13. Flickr
    14. 14. Paper.li</li></ul>Before<br /><ul><li>Location (change / update)
    15. 15. Who’s going
    16. 16. What’s being offered</li></ul>Tools<br /><ul><li>Twitter
    17. 17. Eventbrite /twtvite/meetup
    18. 18. Email
    19. 19. Twapperkeeper.com</li></ul>During<br /><ul><li>Who did you meet?
    20. 20. What was won
    21. 21. What is being discuss</li></ul>Tools<br /><ul><li>Twitter
    22. 22. VisualTweets
    23. 23. Phone (smart or other)
    24. 24. Camera (mobile/digital/video)
    25. 25. Geo Apps (Foursquare, SCVNGR, Whrrl, etc)</li></ul>Easy to Collect / Organize Content<br />
    26. 26. Photo Secrets<br />After – Community / SEO<br /><ul><li>Follow up
    27. 27. Who went
    28. 28. Event summary</li></ul>Tools<br /><ul><li>Twitter
    29. 29. Blog
    30. 30. Facebook
    31. 31. Flickr
    32. 32. Paper.li</li></ul>Before - Promo<br /><ul><li>Previous events / Stock events ie Vibe
    33. 33. What’s being offered
    34. 34. Sponsors</li></ul>Tools<br /><ul><li>Eventbrite /twtvite/meetup/ facebook
    35. 35. Email</li></ul>During - Realtime<br /><ul><li>Who did you meet?
    36. 36. What was won
    37. 37. What is being discuss</li></ul>Tools<br /><ul><li>Twitter
    38. 38. Phone (TwicPic / TweetPhoto)</li></li></ul><li>A good Hash Tag.. eg. #roofup (a TweetUp on a roof deck)(#brontosaurus just wont convey what you are really trying to communicate)<br />
    39. 39. Step # 1Before the event<br />Pre-Planning, Planning and promoting<br />
    40. 40. Choose a good location for your event(250 people in an Irish Bar in Southie just won’t work, no matter how much you want it to)Yes Gents/GentetsSize Matter’sTheme, WiFi, Parking, Kid Friendly, Food, SecurityOthers? <br />
    41. 41. Promote!!<br />Twitter is great but don’t forget EventBrite, Facebook, linkedIn, MySpace, your blog, and everywhere else your audience spends time. <br />
    42. 42. Line up a event <br />photographer/ Videographer <br />(even if its you)<br />(If a tree falls in a forest and there are no photographs or video, can you really be sure that it happened?)<br />
    43. 43. Step # 2During the event<br />Hosting and Communicating<br />
    44. 44. During Event Tools / Tips <br /><ul><li>Greeter
    45. 45. Nametags
    46. 46. Signs (location / hashtag / sponsors / etc
    47. 47. Tables (giveaways / registration / etc
    48. 48. A/V Sound system (Speaker / Music / Hashtag)
    49. 49. Food (Handouts / Table / custom menu / etc)
    50. 50. Schedule (early / peak / closing)
    51. 51. Parking (validation / meters / garage)
    52. 52. Activities (SCVNGR / Foursquare / ice breaker / intros )
    53. 53. Photos (candid / canned)
    54. 54. Networking (Meet & intro Technique)</li></li></ul><li>Photo Secrets<br />After – Community / SEO<br /><ul><li>Follow up
    55. 55. Who went
    56. 56. Event summary</li></ul>Tools<br /><ul><li>Twitter
    57. 57. Blog
    58. 58. Facebook
    59. 59. Flickr
    60. 60. Paper.li</li></ul>Before - Promo<br /><ul><li>Previous events / Stock events ie Vibe
    61. 61. What’s being offered
    62. 62. Sponsors</li></ul>Tools<br /><ul><li>Eventbrite /twtvite/meetup/ facebook
    63. 63. Email</li></ul>During - Realtime<br /><ul><li>Who did you meet?
    64. 64. What was won
    65. 65. What is being discuss</li></ul>Tools<br /><ul><li>Twitter
    66. 66. Phone (TwicPic / TweetPhoto)</li></li></ul><li>Monitor the feeling and atmosphere<br />(encourage fun and socializing if its not organic)<br />In Person and online<br />
    67. 67. Provide name tags (encourage twitter handle)<br />(Have photographer capture nametags…<br />Eg. twitter id because you know you won’t remember them all)<br />
    68. 68. Give out prizes and/ or Giveaways<br />(People LOVE free stuff, but it’s not a requirement for a successful TweetUp)<br />
    69. 69. Great example of a TweetUp host<br />Self Promote (in a unique, unobtrusive way)<br />Be fun and social<br />
    70. 70. Step # 3After the event<br />Thanking, Documenting, and Measuring<br />
    71. 71. Measuring Success<br />
    72. 72. Now its the time to:<br />Post Pictures on Flicker (or venue of choice)<br />(people love pictures, especially of themselves) <br />
    73. 73. Follow up with everyone via Twitter<br />remember to look at the pics (nametags) if you forgot twitter handles<br />
    74. 74. Create a blog summary post, a podcast, or anything else to let people know how much fun it was so that if they couldn’t make it, they will come next time.<br />(or just rub in their faces how much fun you had and that they should have been there)<br />
    75. 75. Questions?<br />Now<br />Or later…@JoselinMane /@BostonTweetUp <br />info@BostonTweetUp.com<br />

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