Cultivate Your Twitter Following Film

Cultivate Your Twitter Following
…and fit it into your overall social media strategy.

Speakers
Joselin Mane
Consults individuals and Small Businesses on how to best leverage the internet to maximize profits.
Angel Aviles-McClinton
Actress, turned producer, turned marketer, executes Internet marketing plans that increase online visibility and brand loyalty.

Speakers
Following
@AngelMcclinton
5,600+ Twitter Followers
@JoselinMane
4,800 + Twitter Followers

What’s Social Media?

Where do I start?

What is Twitter?
Micro Blog: A tool to help you connect with and listen to your audience.

Why Twitter?
Major Studios utilize Social Media
Social Media marketing is available to everyone
Build an audience for your project
Create a fan base to drive marketing & sales for you
Global marketing at small town prices!
You can start today!

Why Twitter?
Simple
Scalable
Mobile
Popular
Influential
Accessible
Global
Personal
Conversational
Quick
Timely
Mainstream
Informational
Connector
Best Now Media tool?

Twitter Growth

Twitter Follower Count

Twitter Tweets

Twitter Demographics

Social Media is not New Media
Is Now Media

SoWhere do I start?

Twitter Strategy
What is your current (social media) Marketing Strategy?
What resources (human or otherwise) do you have available
Think Long term
Look at other projects in your space

Strategy Determines Tactics
Tactics = tools

Here are some Twitter Tools
Twitter Search - Filter
TweetDeck - filter information
Bit.ly - measure influence
OneForty.com - Twitter app store
Mashable.com

Here are some nonTwitter Tools
Google Alerts
Facebook Fan Pages/Groups
TweetUps

Twitter Quick Growth Process
Good Content
Partner w/Other brands with large following
Filter conent
Be consistent
Create stories around your stories

Most talked about Movie ‘09
Twilight : New Moon
Harry Potter
Star Trek
Paranormal Activity
G.I. Joe
Inglorious Bastards
Hangover
District 9
Transformers
*Twitter 2009

Voice
Audience
Content
Frequency

Case Studies

At Home By Myself... With You
Leveraging the power of Twitter and Facebook, a Canadian production company raised $42,000 for their film.

Pocket Change Films (PCF) produced their first feature film by collecting other people’s pocket change; pennies, nickels, dimes, quarters.

At Home By Myself... With You
In October 2009 "At Home..." had its world premiere at The Vancouver International Film Festival

Paranormal Activity
3 Weeks
$11,000 Budget
$30 Million

Paranormal Activity
Paramount created an account @TweetYourScream -- where fans could find screening reactions, critics' reviews, additional opening updates and more. Follow-up marketing tactics include: DVD and SEQUEL release dates & links.

Avatar
While smaller films have used social media to spread the word guerrilla-style, no other major blockbuster has employed a full-on social web marketing assault quite like Avatar.

The results in its case were a $232 million opening weekend, a total of one billion dollars in revenue by year’s end, and the rank of #2 highest grossing film of all time.

What kind of Twitter action did they have going on?

Avatar
Followers. Tweets. Lists. Oh my!!!

The World Responds...
The Famous
Actor Simon Pegg…
Just left the party. The movie is a game changer. Still buzzing. Tweet over.
First Showing’s Alex Billington…
James Cameron is a freakin’ genius! I can’t say much but wow, I loved it. Avatar was phenomenal, pretty much blew me away.
Edward Douglas’ Coming Soon…
I’ll take my chances with Fox legal…. Avatar was amazing, I loved it!
Film School Rejects…
RT @rejects: I’m not supposed to talk about Avatar… That said, it was a spectacular experience. Like nothing I’ve seen before.
Everyman
@petershall: “The AVATAR buzz is an understatement. That movie was unbelievable.”
@chasewhale: “Just finished AVATAR. Special effects were top notch. The movie ran a little long for my likings but I liked it!”
@MikePereira21: Was blown away by Avatar! For 150 minutes, I was a kid again. Thank you James Cameron! BTW, the groundbreaking 3D was mindblowing.”
@markwalters74: “Just saw AVATAR. Not allowed to talk about it yet. Not allowed to say how it’s an amazing visual feast, or that Jimmy C’s still got the gift.”
@dmann11: “Holy effing crap!!! Avatar was FREAKING AWESOME KICK ASS SWEET!!!!!”
@TheGate: “For the record ‘Avatar’ was worth the $400 million, and no it is not even remotely “vomit inducing”.

Twitter Box Office Update
The ratio is the number of tweets per $1 million of Friday Box Office gross. A film with 1,000 tweets and a $10 million Friday would therefore have a ratio of 100. In general, films that appeal to very young or older audiences have lower ratios since those audiences are not big users of Twitter. By comparison, films that appeal to younger audiences (18-35) have much higher ratios since those audiences are much more active users of Twitter.

Twitter Reviews Sink Box Office Weekends
Time Magazine thinks Twitter might be to blame claiming that “Brüno could be the first movie defeated by the Twitter effect.”
You may have seen a few tweets from moviegoers sharing their colorful movie watching experiences. Those very tweets may have resulted in a drastic decline in sales, causing the movie to fall as much as $20 million short of some expectations.

According to box office results, Brüno, pulled in $30.4 million, saw almost a 40% drop in ticket sales from Friday to Saturday, and lost even more steam going into Sunday.

Bruno
All is not lost for Brüno. In the first week of domestic DVD release it makes $6,536,957

Conclusion
Twitter can function as a PR and Marketing machine
Everybody is doing it!
Films are made to be seen, so what are you waiting for…
BeCreative. BeRelevant. BeSeen.

Comments / Questions
info@ bescenemarketing.com
www.bescenemarketing.com
310.283.9455

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Cultivate Your Twitter Following Film

by LITBeL on Mar 29, 2010

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Cultivate Your Twitter Following Film — Presentation Transcript