Bar camp5tweetup

What Makes a Successful TweetUp?
What you need to do before, during, and after to maximize the success of your event.
JoselinMane.com @JoselinMane

Who I am… and why I know what makes a TweetUp great.
Joselin Mane
CEO LITBeL Consulting
Co- Founder @BostonTweetup

https://twitter.com/BostonTweetUp

Pre-Planning
Planning
Pre-Event
During Event
Post Event
5 Phases of any event

tweetup
n. A real world meeting between two or more people who know each other through the online Twitter service.
n. A live event which has been promoted primarily on Twitter.
What is a TweetUp?

So you have an idea for a TweetUp?

now what do you do?

Step # 1Before the event
Planning and promoting

Take a deep breath.. Ahhhhhh
There is a lot to do so don’t let yourself get…

Check List for a Successful TweetUp

A good Hash Tag.. eg. #roofup (a TweetUp on a roof deck)(#brontosaurus just wont convey what you are really trying to communicate)

Choose a good location for your event(250 people in an Irish Bar in Southie just won’t work, no matter how much you want it to)Yes Gents/GentetsSize Matter’sTheme, WiFi, Parking, Kid Friendly, Food, SecurityOthers?

Promote!!Twitter is great but don’t forget EventBrite, Facebook, linkedIn, MySpace, your blog, and everywhere else your audience spends time.

Leverage your local
Social Media Community..
Eg. @BostonTweetUp
(Yes this is shameless (however, very effective for you) self promotion)

Line up a event
photographer/ Videographer
(even if its you)
(If a tree falls in a forest and there are no photographs or video, can you really be sure that it happened?)

One thing to remember

Make sure to communicate, people need know what to expect.

Step # 2During the event
Hosting and Communicating

Monitor the feeling and atmosphere
(encourage fun and socializing if its not organic)
In Person and online

Tweet updates and have twitter conversations during the event
(Make sure there is wireless so your guests will do a lot of this for you, but even if there isn’t there are always mobile twitter apps)

Provide name tags (encourage twitter handle)
(Have photographer capture nametags…
Eg. twitter id because you know you won’t remember them all)

Give out prizes and/ or Giveaways
(People LOVE free stuff, but it’s not a requirement for a successful TweetUp)

What a TweetUp!!!People were mingling on the roof and…

Inside the restaurant.

Great example of a TweetUp host
Self Promote (in a unique, unobtrusive way)
Be fun and social

Overall the RoofUp was a….

Phew…. the event is over, but don’t worry the fun is not over yet.

Step # 3After the event
Thanking, Documenting, and Measuring

Measuring Success

Why #RoofUp was such a great success
The goal of the TweetUp was to hold the first TweetUp on a Roof Deck in Boston, and for the host to become better known in the social media community.
Sara got what
She wanted
Success depends on the goals of each individual event

But its always nice when other people like it too…
33%
93%

Now its the time to:
Post Pictures on Flicker (or venue of choice)
(people love pictures, especially of themselves)

Follow up with everyone via Twitter
remember to look at the pics (nametags) if you forgot twitter handles

Create a blog summary post, a podcast, or anything else to let people know how much fun it was so that if they couldn’t make it, they will come next time.
(or just rub in their faces how much fun you had and that they should have been there)

The most important thing to remember when planning a TweetUp (or any other event) is……

To be yourself… no matter who that is.You will make your TweetUp yours.
If you are having fun, so will everyone else.

Questions?
Now
Or later…@JoselinMane / @BostonTweetUp
BostonTweetUp@gmail.com / BostonTweetUp.com

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Bar camp5tweetup

by LITBeL on Apr 18, 2010

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