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What Makes a Successful TweetUp? …

What Makes a Successful TweetUp?

What you need to do before, during, and after to maximize the success of your event.

Published in: Self Improvement
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  • , ideas?
  • Things to consider, Theme, WiFi, Parkiing, Kid Friendly, Food, Security, Yes Size Matters! Others?
  • Add logo’s Any others?
  • BostonTweet, CC Chapman, Chris Brogan, The restaurant, host location, EvenBrite has post to Facebook People, Places, Things
  • Tip: Have
  • Transcript

    • 1. What Makes a Successful TweetUp?<br />What you need to do before, during, and after to maximize the success of your event.<br />JoselinMane.com @JoselinMane<br />
    • 2. Who I am… and why I know what makes a TweetUp great.<br />Joselin Mane <br />CEO LITBeL Consulting<br />Co- Founder @BostonTweetup<br />
    • 3. https://twitter.com/BostonTweetUp<br />
    • 4.
    • 5. Pre-Planning<br />Planning<br />Pre-Event<br />During Event<br />Post Event<br /> 5 Phases of any event<br />
    • 6. tweetup<br />n. A real world meeting between two or more people who know each other through the online Twitter service.<br />n. A live event which has been promoted primarily on Twitter.<br /> What is a TweetUp?<br />
    • 7. So you have an idea for a TweetUp?<br />
    • 8. now what do you do?<br />
    • 9. Step # 1Before the event<br />Planning and promoting<br />
    • 10. Take a deep breath.. Ahhhhhh<br />There is a lot to do so don’t let yourself get…<br />
    • 11.
    • 12. Check List for a Successful TweetUp<br />
    • 13. A good Hash Tag.. eg. #roofup (a TweetUp on a roof deck)(#brontosaurus just wont convey what you are really trying to communicate)<br />
    • 14. Choose a good location for your event(250 people in an Irish Bar in Southie just won’t work, no matter how much you want it to)Yes Gents/GentetsSize Matter’sTheme, WiFi, Parking, Kid Friendly, Food, SecurityOthers? <br />
    • 15. Promote!!Twitter is great but don’t forget EventBrite, Facebook, linkedIn, MySpace, your blog, and everywhere else your audience spends time. <br />
    • 16.
    • 17.
    • 18.
    • 19. Leverage your local <br />Social Media Community..<br />Eg. @BostonTweetUp<br />(Yes this is shameless (however, very effective for you) self promotion)<br />
    • 20. Line up a event <br />photographer/ Videographer <br />(even if its you)<br />(If a tree falls in a forest and there are no photographs or video, can you really be sure that it happened?)<br />
    • 21. One thing to remember<br />
    • 22. Make sure to communicate, people need know what to expect.<br />
    • 23.
    • 24. Step # 2During the event<br />Hosting and Communicating<br />
    • 25. Monitor the feeling and atmosphere<br />(encourage fun and socializing if its not organic)<br />In Person and online<br />
    • 26. Tweet updates and have twitter conversations during the event<br />(Make sure there is wireless so your guests will do a lot of this for you, but even if there isn’t there are always mobile twitter apps)<br />
    • 27. Provide name tags (encourage twitter handle)<br />(Have photographer capture nametags…<br />Eg. twitter id because you know you won’t remember them all)<br />
    • 28. Give out prizes and/ or Giveaways<br />(People LOVE free stuff, but it’s not a requirement for a successful TweetUp)<br />
    • 29. What a TweetUp!!!People were mingling on the roof and…<br />
    • 30. Inside the restaurant.<br />
    • 31. Great example of a TweetUp host<br />Self Promote (in a unique, unobtrusive way)<br />Be fun and social<br />
    • 32. Overall the RoofUp was a….<br />
    • 33. Phew…. the event is over, but don’t worry the fun is not over yet.<br />
    • 34. Phew…. the event is over, but don’t worry the fun is not over yet.<br />
    • 35. Step # 3After the event<br />Thanking, Documenting, and Measuring<br />
    • 36. Measuring Success<br />
    • 37. Why #RoofUp was such a great success<br />The goal of the TweetUp was to hold the first TweetUp on a Roof Deck in Boston, and for the host to become better known in the social media community.<br />Sara got what <br />She wanted<br />Success depends on the goals of each individual event<br />
    • 38. But its always nice when other people like it too…<br />33%<br />93%<br />
    • 39. Now its the time to:<br />Post Pictures on Flicker (or venue of choice)<br />(people love pictures, especially of themselves) <br />
    • 40. Follow up with everyone via Twitter<br />remember to look at the pics (nametags) if you forgot twitter handles<br />
    • 41. Create a blog summary post, a podcast, or anything else to let people know how much fun it was so that if they couldn’t make it, they will come next time.<br />(or just rub in their faces how much fun you had and that they should have been there)<br />
    • 42. The most important thing to remember when planning a TweetUp (or any other event) is…… <br />
    • 43. To be yourself… no matter who that is.You will make your TweetUp yours.<br />If you are having fun, so will everyone else.<br />
    • 44. Questions?<br />Now<br />Or later…@JoselinMane / @BostonTweetUp <br />BostonTweetUp@gmail.com / BostonTweetUp.com<br />

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