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SMiLE
www.lionssmile.org | info@lionssmile.org
SMiLE
www.lionssmile.org | info@lionssmile.org
SMiLE in Hamburg
• Social Media Lounge
• Social Media Seminars
• Social Media Forum
www.lionssmile.org | info@lionssmile.o...
Find us in the Social Media Lounge
inside the exhibit hall
at the Hamburg Messe
www.lionssmile.org | info@lionssmile.org
SMiLE
www.lionssmile.org | info@lionssmile.org
SMiLE
www.lionssmile.org | info@lionssmile.org
SMiLE
www.lionssmile.org | info@lionssmile.org
SMiLE
www.lionssmile.org | info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
What is Twitter
How to start using twitter
Twitter software and apps
Real live examples
Case studies
www.lionssmile.org | ...
What is twitter
Concept
Facts and figures
www.lionssmile.org | info@lionssmile.org
Concept
Text messages of up to 140 characters known as ‘tweets’
SMS of the internet
What are you doing?, What's happening?...
What is twitter
Concept
Facts and figures
www.lionssmile.org | info@lionssmile.org
Fact and figures
500 million active users (2012)
340 million tweets daily
1,6 billion search queries per day
Top 10 of mos...
Fact and figures - Usage
Peaks usage spikes during prominent events
Direct marketing
Cited as an important factor in the ‘...
What is Twitter
How to start using twitter
Twitter software and apps
Real live examples
www.lionssmile.org | info@lionssmi...
How to start using twitter
Create a twitter account
twitter dictionary
Do’s and dont’s
www.lionssmile.org | info@lionssmil...
You start as an Egg
www.lionssmile.org | info@lionssmile.org
Goto ‘www.twitter.com’
www.lionssmile.org | info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
Follow people to get their Tweets
Suggestions Search
www.lionssmile.org | info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
Find and follow well-kown people
and organisations
www.lionssmile.org | info@lionssmile.org
Find people you know
Skip this step
First learn how twitter works
Can be done in future
www.lionssmile.org | info@lionssmi...
Account settings
If you skip this step you will stay an egg!
A picture makes it more personal
A picture is worth a thousan...
Your twitter account
is ready to be used
A confirmation mail is sent to your email adress
Makes sure you confirm the mail ...
Your twitter home page
Menu
Stats
Timeline
www.lionssmile.org | info@lionssmile.org
Your profile twitter page
Your personal tweets
Following/Followers/Favorites/Lists
Personalized background
Public
www.lion...
Favorites
Save for reading
Archive items / links
www.lionssmile.org | info@lionssmile.org
Lists
Group people with same interests
www.lionssmile.org | info@lionssmile.org
Your personal twitter page
Account settings
Change Password
Set Email notifications
Profile (picture, Personal info, Bio)
...
Account settings
Default OFF
If ON, tweets are private and only for approved followers
If ON, Tweets can not be search
www...
Email notifications
www.lionssmile.org | info@lionssmile.org
Profile
Write a Bio
Automatically post your tweets on Facebook
www.lionssmile.org | info@lionssmile.org
Your First TWEET
Write a message
Add a picture
Add your current location
TWEET
www.lionssmile.org | info@lionssmile.org
Start using twitter
Create a twitter account
twitter dictionary
Do’s and dont’s
www.lionssmile.org | info@lionssmile.org
twitter dictionary
ReTweet
Replies and Mentions @
Hashtag #
Direct message
,,,
www.lionssmile.org | info@lionssmile.org
ReTweet
Someone else's Tweet that you chose to share
with all of your followers.
Use the built-in retweet feature
Manually...
Hashtags (# Symbol)
To categorize tweets
Twitter search
Clicking on a Hashtag shows you all messages
marked with that keyw...
Replies and Mentions (@ Symbol)
Reply: when ‘reply’ button is used, message will
start with @Username
Mentions: @Username ...
twitter basics
More information on:
https://support.twitter.com/groups/31-twitter-basics
www.lionssmile.org | info@lionssm...
Start using twitter
Create a twitter account
twitter dictionary
Do’s and dont’s
www.lionssmile.org | info@lionssmile.org
DO
Start to tweet
Start following more people
Get people to follow you
www.lionssmile.org | info@lionssmile.org
DOChoose a good Twittername
Complete your profile
Think before you tweet
Retweet & Mention (@)
Follow people you find inte...
Choose a good Twittername
SMiLE, sounds nice but in use EVERYWHERE
@Lions_SMiLE covers the content
DO
www.lionssmile.org |...
DONT
Adding all your contacts
Use it as a popularity contest
Auto follow new followers
Spam Hashtags
use to many Mentions
...
DONTSpam Hashtags
Don’t #spam #with #hashtags to get in
#twitter #TrendingTopics.
Don’t over-tag a single Tweet. (Best pra...
DONTUse to many Mentions
Good work @HarryB @TomV @SylvieL @LudwigB...
www.lionssmile.org | info@lionssmile.org
What is Twitter
How to start using twitter
Twitter software and apps
Real live examples
www.lionssmile.org | info@lionssmi...
twitter Apps and mobile
twitter for PC
twitter for iOS (iPhone, iPad, Mac)
twitter for Android
twitter for Blackberry
twit...
twitter software
tweetdeck (Search and follow multiple accounts)
Twitterfeed (Feed your blog to twitter)
TwitPic
TwitVid
M...
tweetdeck
www.lionssmile.org | info@lionssmile.org
tweetdeck
Write tweets
Your timeline
search columns
As many columns as you want
,,,
www.lionssmile.org | info@lionssmile.o...
What is Twitter
How to start using twitter
Twitter software and apps
Real live examples
www.lionssmile.org | info@lionssmi...
www.lionssmile.org | info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
New York plane crash: Twitter
breaks the news, again
US Airways flight 1549, january 2009
First recored tweet
Only 4 minut...
Most ever retweeted tweet
810,000+ Retweets
200,000+ favorites
Before he took the stage to affirm
his election victory, Pr...
Twitter wall
Filter on #hashtag (eg #lcihamburg)
Tweet comments to audience
Tweet information /
news to followers
Need for...
www.lionssmile.org | info@lionssmile.org
Twitter wall
Can be used to interact with the audience during a
convention
Can be used to broadcast what’s happening right...
Hashtag examples
#lcihamburg
#weserve
#lionssmile
#smileforum
#lionseverywhere
#lionsclubs…
Share new hashtags on Twitter
...
Case studies
Twitter for an event
Twitter for a LCI Official
www.lionssmile.org | info@lionssmile.org
Twitter for an event
Create a unique hashtag to talk about the event
Start tweeting about the events (others link and
cont...
Twitter for a LCI Official
Create a hashtags to centralize (#DG403A #AskDGJohn)
Engage with audience by posting relevants ...
Usefull links
Public Google drive folder (QR Code)
Contains this presentation
bit.ly/11QvSFB
www.lionssmile.org
https://su...
Danke . Thanks . Merci
www.lionssmile.org | info@lionssmile.org
SMiLE
www.lionssmile.org | info@lionssmile.org
SMiLE
www.lionssmile.org | info@lionssmile.org
Twitter101 hamburg2013
Twitter101 hamburg2013
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Twitter101 hamburg2013

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LIONS SMiLE provides this training to help the LIONS community to understand Twitter and use it for social activities and share the best experiences.

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Transcript of "Twitter101 hamburg2013"

  1. 1. SMiLE www.lionssmile.org | info@lionssmile.org
  2. 2. SMiLE www.lionssmile.org | info@lionssmile.org
  3. 3. SMiLE in Hamburg • Social Media Lounge • Social Media Seminars • Social Media Forum www.lionssmile.org | info@lionssmile.org
  4. 4. Find us in the Social Media Lounge inside the exhibit hall at the Hamburg Messe www.lionssmile.org | info@lionssmile.org
  5. 5. SMiLE www.lionssmile.org | info@lionssmile.org
  6. 6. SMiLE www.lionssmile.org | info@lionssmile.org
  7. 7. SMiLE www.lionssmile.org | info@lionssmile.org
  8. 8. SMiLE www.lionssmile.org | info@lionssmile.org
  9. 9. www.lionssmile.org | info@lionssmile.org
  10. 10. www.lionssmile.org | info@lionssmile.org
  11. 11. What is Twitter How to start using twitter Twitter software and apps Real live examples Case studies www.lionssmile.org | info@lionssmile.org
  12. 12. What is twitter Concept Facts and figures www.lionssmile.org | info@lionssmile.org
  13. 13. Concept Text messages of up to 140 characters known as ‘tweets’ SMS of the internet What are you doing?, What's happening? Virtual presence REAL TIME INFORMATION ! - Google has to index the information. - On Twitter information is immediately available www.lionssmile.org | info@lionssmile.org
  14. 14. What is twitter Concept Facts and figures www.lionssmile.org | info@lionssmile.org
  15. 15. Fact and figures 500 million active users (2012) 340 million tweets daily 1,6 billion search queries per day Top 10 of most visited websites Real time information www.lionssmile.org | info@lionssmile.org
  16. 16. Fact and figures - Usage Peaks usage spikes during prominent events Direct marketing Cited as an important factor in the ‘Arab Spring’ and other political protests Emergency communication system for breaking news Interactive TV www.lionssmile.org | info@lionssmile.org
  17. 17. What is Twitter How to start using twitter Twitter software and apps Real live examples www.lionssmile.org | info@lionssmile.org
  18. 18. How to start using twitter Create a twitter account twitter dictionary Do’s and dont’s www.lionssmile.org | info@lionssmile.org
  19. 19. You start as an Egg www.lionssmile.org | info@lionssmile.org
  20. 20. Goto ‘www.twitter.com’ www.lionssmile.org | info@lionssmile.org
  21. 21. www.lionssmile.org | info@lionssmile.org
  22. 22. www.lionssmile.org | info@lionssmile.org
  23. 23. Follow people to get their Tweets Suggestions Search www.lionssmile.org | info@lionssmile.org
  24. 24. www.lionssmile.org | info@lionssmile.org
  25. 25. www.lionssmile.org | info@lionssmile.org
  26. 26. Find and follow well-kown people and organisations www.lionssmile.org | info@lionssmile.org
  27. 27. Find people you know Skip this step First learn how twitter works Can be done in future www.lionssmile.org | info@lionssmile.org
  28. 28. Account settings If you skip this step you will stay an egg! A picture makes it more personal A picture is worth a thousand words www.lionssmile.org | info@lionssmile.org
  29. 29. Your twitter account is ready to be used A confirmation mail is sent to your email adress Makes sure you confirm the mail before using twitter!!! (just click the link) www.lionssmile.org | info@lionssmile.org
  30. 30. Your twitter home page Menu Stats Timeline www.lionssmile.org | info@lionssmile.org
  31. 31. Your profile twitter page Your personal tweets Following/Followers/Favorites/Lists Personalized background Public www.lionssmile.org | info@lionssmile.org
  32. 32. Favorites Save for reading Archive items / links www.lionssmile.org | info@lionssmile.org
  33. 33. Lists Group people with same interests www.lionssmile.org | info@lionssmile.org
  34. 34. Your personal twitter page Account settings Change Password Set Email notifications Profile (picture, Personal info, Bio) Design (set background,,,) ,,, www.lionssmile.org | info@lionssmile.org
  35. 35. Account settings Default OFF If ON, tweets are private and only for approved followers If ON, Tweets can not be search www.lionssmile.org | info@lionssmile.org
  36. 36. Email notifications www.lionssmile.org | info@lionssmile.org
  37. 37. Profile Write a Bio Automatically post your tweets on Facebook www.lionssmile.org | info@lionssmile.org
  38. 38. Your First TWEET Write a message Add a picture Add your current location TWEET www.lionssmile.org | info@lionssmile.org
  39. 39. Start using twitter Create a twitter account twitter dictionary Do’s and dont’s www.lionssmile.org | info@lionssmile.org
  40. 40. twitter dictionary ReTweet Replies and Mentions @ Hashtag # Direct message ,,, www.lionssmile.org | info@lionssmile.org
  41. 41. ReTweet Someone else's Tweet that you chose to share with all of your followers. Use the built-in retweet feature Manually retweet content by copying and pasting www.lionssmile.org | info@lionssmile.org
  42. 42. Hashtags (# Symbol) To categorize tweets Twitter search Clicking on a Hashtag shows you all messages marked with that keyword Hashtagged words can become Trending topics. www.lionssmile.org | info@lionssmile.org
  43. 43. Replies and Mentions (@ Symbol) Reply: when ‘reply’ button is used, message will start with @Username Mentions: @Username in the body (one or more) www.lionssmile.org | info@lionssmile.org
  44. 44. twitter basics More information on: https://support.twitter.com/groups/31-twitter-basics www.lionssmile.org | info@lionssmile.org
  45. 45. Start using twitter Create a twitter account twitter dictionary Do’s and dont’s www.lionssmile.org | info@lionssmile.org
  46. 46. DO Start to tweet Start following more people Get people to follow you www.lionssmile.org | info@lionssmile.org
  47. 47. DOChoose a good Twittername Complete your profile Think before you tweet Retweet & Mention (@) Follow people you find interesting Reply to tweets you find interesting Check it regulary www.lionssmile.org | info@lionssmile.org
  48. 48. Choose a good Twittername SMiLE, sounds nice but in use EVERYWHERE @Lions_SMiLE covers the content DO www.lionssmile.org | info@lionssmile.org
  49. 49. DONT Adding all your contacts Use it as a popularity contest Auto follow new followers Spam Hashtags use to many Mentions www.lionssmile.org | info@lionssmile.org
  50. 50. DONTSpam Hashtags Don’t #spam #with #hashtags to get in #twitter #TrendingTopics. Don’t over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.) www.lionssmile.org | info@lionssmile.org
  51. 51. DONTUse to many Mentions Good work @HarryB @TomV @SylvieL @LudwigB... www.lionssmile.org | info@lionssmile.org
  52. 52. What is Twitter How to start using twitter Twitter software and apps Real live examples www.lionssmile.org | info@lionssmile.org
  53. 53. twitter Apps and mobile twitter for PC twitter for iOS (iPhone, iPad, Mac) twitter for Android twitter for Blackberry twitter for Nokia twitter mobile site (mobile.twitter.com) www.lionssmile.org | info@lionssmile.org
  54. 54. twitter software tweetdeck (Search and follow multiple accounts) Twitterfeed (Feed your blog to twitter) TwitPic TwitVid Many more www.lionssmile.org | info@lionssmile.org
  55. 55. tweetdeck www.lionssmile.org | info@lionssmile.org
  56. 56. tweetdeck Write tweets Your timeline search columns As many columns as you want ,,, www.lionssmile.org | info@lionssmile.org
  57. 57. What is Twitter How to start using twitter Twitter software and apps Real live examples www.lionssmile.org | info@lionssmile.org
  58. 58. www.lionssmile.org | info@lionssmile.org
  59. 59. www.lionssmile.org | info@lionssmile.org
  60. 60. www.lionssmile.org | info@lionssmile.org
  61. 61. New York plane crash: Twitter breaks the news, again US Airways flight 1549, january 2009 First recored tweet Only 4 minutes after the plane crash 15 minutes before the mainstream media First picture was on Twitpic www.lionssmile.org | info@lionssmile.org
  62. 62. Most ever retweeted tweet 810,000+ Retweets 200,000+ favorites Before he took the stage to affirm his election victory, President Obama marked his win via Twitter www.lionssmile.org | info@lionssmile.org
  63. 63. Twitter wall Filter on #hashtag (eg #lcihamburg) Tweet comments to audience Tweet information / news to followers Need for moderation… www.lionssmile.org | info@lionssmile.org
  64. 64. www.lionssmile.org | info@lionssmile.org
  65. 65. Twitter wall Can be used to interact with the audience during a convention Can be used to broadcast what’s happening right now Can be used to replace or support the Q&A Can be used to attract attendees to an event because of the positive tweets Can be just fun at big events during waiting time (festivals etc)… www.lionssmile.org | info@lionssmile.org
  66. 66. Hashtag examples #lcihamburg #weserve #lionssmile #smileforum #lionseverywhere #lionsclubs… Share new hashtags on Twitter www.lionssmile.org | info@lionssmile.org
  67. 67. Case studies Twitter for an event Twitter for a LCI Official www.lionssmile.org | info@lionssmile.org
  68. 68. Twitter for an event Create a unique hashtag to talk about the event Start tweeting about the events (others link and contents) Engage your audience (ask them questions, reply to them, mentions the ones posting, retweet) Initiate a live tweet by asking attendees to post about the event Use a twitterwall www.lionssmile.org | info@lionssmile.org
  69. 69. Twitter for a LCI Official Create a hashtags to centralize (#DG403A #AskDGJohn) Engage with audience by posting relevants tweets and informations Engage your audience (ask them questions, reply to them, mentions the ones posting, retweet) Tweet about locations and meetings Promote his twitter account in his presentations, mail, letterheads www.lionssmile.org | info@lionssmile.org
  70. 70. Usefull links Public Google drive folder (QR Code) Contains this presentation bit.ly/11QvSFB www.lionssmile.org https://support.twitter.com/ https://support.twitter.com/groups/31-twitter-basics www.lionssmile.org | info@lionssmile.org
  71. 71. Danke . Thanks . Merci www.lionssmile.org | info@lionssmile.org
  72. 72. SMiLE www.lionssmile.org | info@lionssmile.org
  73. 73. SMiLE www.lionssmile.org | info@lionssmile.org

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