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Twitter101 hamburg2013

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LIONS SMiLE provides this training to help the LIONS community to understand Twitter and use it for social activities and share the best experiences.

LIONS SMiLE provides this training to help the LIONS community to understand Twitter and use it for social activities and share the best experiences.

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    Twitter101 hamburg2013 Twitter101 hamburg2013 Presentation Transcript

    • SMiLE www.lionssmile.org | info@lionssmile.org
    • SMiLE www.lionssmile.org | info@lionssmile.org
    • SMiLE in Hamburg • Social Media Lounge • Social Media Seminars • Social Media Forum www.lionssmile.org | info@lionssmile.org
    • Find us in the Social Media Lounge inside the exhibit hall at the Hamburg Messe www.lionssmile.org | info@lionssmile.org
    • SMiLE www.lionssmile.org | info@lionssmile.org
    • SMiLE www.lionssmile.org | info@lionssmile.org
    • SMiLE www.lionssmile.org | info@lionssmile.org
    • SMiLE www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • What is Twitter How to start using twitter Twitter software and apps Real live examples Case studies www.lionssmile.org | info@lionssmile.org
    • What is twitter Concept Facts and figures www.lionssmile.org | info@lionssmile.org
    • Concept Text messages of up to 140 characters known as ‘tweets’ SMS of the internet What are you doing?, What's happening? Virtual presence REAL TIME INFORMATION ! - Google has to index the information. - On Twitter information is immediately available www.lionssmile.org | info@lionssmile.org
    • What is twitter Concept Facts and figures www.lionssmile.org | info@lionssmile.org
    • Fact and figures 500 million active users (2012) 340 million tweets daily 1,6 billion search queries per day Top 10 of most visited websites Real time information www.lionssmile.org | info@lionssmile.org
    • Fact and figures - Usage Peaks usage spikes during prominent events Direct marketing Cited as an important factor in the ‘Arab Spring’ and other political protests Emergency communication system for breaking news Interactive TV www.lionssmile.org | info@lionssmile.org
    • What is Twitter How to start using twitter Twitter software and apps Real live examples www.lionssmile.org | info@lionssmile.org
    • How to start using twitter Create a twitter account twitter dictionary Do’s and dont’s www.lionssmile.org | info@lionssmile.org
    • You start as an Egg www.lionssmile.org | info@lionssmile.org
    • Goto ‘www.twitter.com’ www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • Follow people to get their Tweets Suggestions Search www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • Find and follow well-kown people and organisations www.lionssmile.org | info@lionssmile.org
    • Find people you know Skip this step First learn how twitter works Can be done in future www.lionssmile.org | info@lionssmile.org
    • Account settings If you skip this step you will stay an egg! A picture makes it more personal A picture is worth a thousand words www.lionssmile.org | info@lionssmile.org
    • Your twitter account is ready to be used A confirmation mail is sent to your email adress Makes sure you confirm the mail before using twitter!!! (just click the link) www.lionssmile.org | info@lionssmile.org
    • Your twitter home page Menu Stats Timeline www.lionssmile.org | info@lionssmile.org
    • Your profile twitter page Your personal tweets Following/Followers/Favorites/Lists Personalized background Public www.lionssmile.org | info@lionssmile.org
    • Favorites Save for reading Archive items / links www.lionssmile.org | info@lionssmile.org
    • Lists Group people with same interests www.lionssmile.org | info@lionssmile.org
    • Your personal twitter page Account settings Change Password Set Email notifications Profile (picture, Personal info, Bio) Design (set background,,,) ,,, www.lionssmile.org | info@lionssmile.org
    • Account settings Default OFF If ON, tweets are private and only for approved followers If ON, Tweets can not be search www.lionssmile.org | info@lionssmile.org
    • Email notifications www.lionssmile.org | info@lionssmile.org
    • Profile Write a Bio Automatically post your tweets on Facebook www.lionssmile.org | info@lionssmile.org
    • Your First TWEET Write a message Add a picture Add your current location TWEET www.lionssmile.org | info@lionssmile.org
    • Start using twitter Create a twitter account twitter dictionary Do’s and dont’s www.lionssmile.org | info@lionssmile.org
    • twitter dictionary ReTweet Replies and Mentions @ Hashtag # Direct message ,,, www.lionssmile.org | info@lionssmile.org
    • ReTweet Someone else's Tweet that you chose to share with all of your followers. Use the built-in retweet feature Manually retweet content by copying and pasting www.lionssmile.org | info@lionssmile.org
    • Hashtags (# Symbol) To categorize tweets Twitter search Clicking on a Hashtag shows you all messages marked with that keyword Hashtagged words can become Trending topics. www.lionssmile.org | info@lionssmile.org
    • Replies and Mentions (@ Symbol) Reply: when ‘reply’ button is used, message will start with @Username Mentions: @Username in the body (one or more) www.lionssmile.org | info@lionssmile.org
    • twitter basics More information on: https://support.twitter.com/groups/31-twitter-basics www.lionssmile.org | info@lionssmile.org
    • Start using twitter Create a twitter account twitter dictionary Do’s and dont’s www.lionssmile.org | info@lionssmile.org
    • DO Start to tweet Start following more people Get people to follow you www.lionssmile.org | info@lionssmile.org
    • DOChoose a good Twittername Complete your profile Think before you tweet Retweet & Mention (@) Follow people you find interesting Reply to tweets you find interesting Check it regulary www.lionssmile.org | info@lionssmile.org
    • Choose a good Twittername SMiLE, sounds nice but in use EVERYWHERE @Lions_SMiLE covers the content DO www.lionssmile.org | info@lionssmile.org
    • DONT Adding all your contacts Use it as a popularity contest Auto follow new followers Spam Hashtags use to many Mentions www.lionssmile.org | info@lionssmile.org
    • DONTSpam Hashtags Don’t #spam #with #hashtags to get in #twitter #TrendingTopics. Don’t over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.) www.lionssmile.org | info@lionssmile.org
    • DONTUse to many Mentions Good work @HarryB @TomV @SylvieL @LudwigB... www.lionssmile.org | info@lionssmile.org
    • What is Twitter How to start using twitter Twitter software and apps Real live examples www.lionssmile.org | info@lionssmile.org
    • twitter Apps and mobile twitter for PC twitter for iOS (iPhone, iPad, Mac) twitter for Android twitter for Blackberry twitter for Nokia twitter mobile site (mobile.twitter.com) www.lionssmile.org | info@lionssmile.org
    • twitter software tweetdeck (Search and follow multiple accounts) Twitterfeed (Feed your blog to twitter) TwitPic TwitVid Many more www.lionssmile.org | info@lionssmile.org
    • tweetdeck www.lionssmile.org | info@lionssmile.org
    • tweetdeck Write tweets Your timeline search columns As many columns as you want ,,, www.lionssmile.org | info@lionssmile.org
    • What is Twitter How to start using twitter Twitter software and apps Real live examples www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • New York plane crash: Twitter breaks the news, again US Airways flight 1549, january 2009 First recored tweet Only 4 minutes after the plane crash 15 minutes before the mainstream media First picture was on Twitpic www.lionssmile.org | info@lionssmile.org
    • Most ever retweeted tweet 810,000+ Retweets 200,000+ favorites Before he took the stage to affirm his election victory, President Obama marked his win via Twitter www.lionssmile.org | info@lionssmile.org
    • Twitter wall Filter on #hashtag (eg #lcihamburg) Tweet comments to audience Tweet information / news to followers Need for moderation… www.lionssmile.org | info@lionssmile.org
    • www.lionssmile.org | info@lionssmile.org
    • Twitter wall Can be used to interact with the audience during a convention Can be used to broadcast what’s happening right now Can be used to replace or support the Q&A Can be used to attract attendees to an event because of the positive tweets Can be just fun at big events during waiting time (festivals etc)… www.lionssmile.org | info@lionssmile.org
    • Hashtag examples #lcihamburg #weserve #lionssmile #smileforum #lionseverywhere #lionsclubs… Share new hashtags on Twitter www.lionssmile.org | info@lionssmile.org
    • Case studies Twitter for an event Twitter for a LCI Official www.lionssmile.org | info@lionssmile.org
    • Twitter for an event Create a unique hashtag to talk about the event Start tweeting about the events (others link and contents) Engage your audience (ask them questions, reply to them, mentions the ones posting, retweet) Initiate a live tweet by asking attendees to post about the event Use a twitterwall www.lionssmile.org | info@lionssmile.org
    • Twitter for a LCI Official Create a hashtags to centralize (#DG403A #AskDGJohn) Engage with audience by posting relevants tweets and informations Engage your audience (ask them questions, reply to them, mentions the ones posting, retweet) Tweet about locations and meetings Promote his twitter account in his presentations, mail, letterheads www.lionssmile.org | info@lionssmile.org
    • Usefull links Public Google drive folder (QR Code) Contains this presentation bit.ly/11QvSFB www.lionssmile.org https://support.twitter.com/ https://support.twitter.com/groups/31-twitter-basics www.lionssmile.org | info@lionssmile.org
    • Danke . Thanks . Merci www.lionssmile.org | info@lionssmile.org
    • SMiLE www.lionssmile.org | info@lionssmile.org
    • SMiLE www.lionssmile.org | info@lionssmile.org