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Driving Value from Mobile, Zurich

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Driving Value from Mobile, Zurich Mobile Workshop event. Tuesday 10th September

Driving Value from Mobile, Zurich Mobile Workshop event. Tuesday 10th September

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  • 1. Driving value from Mobile Widder Hotel Event Tuesday 10th September 2013 Wednesday, 18 September 13
  • 2. Agenda for the day 10:00 - Coffee and registration 10:30 - Welcome and introductions, Piers Lea 11:15 - Findings from TM Mobile Report, Laura Overton 11:45 – From inspiration to impact Part 1, Katie Hart 13:00 – Lunch 14:00 - From inspiration to impact Part 2, Katie Hart 14:50 – Coffee break 15:00 - 8 themes to improve bottom line, Ade Derbyshire-Moore 15:40 – A sneak peak at the launch of LINEstream v1.2 Wednesday, 18 September 13
  • 3. Mobile Learning Results? Wednesday, 18 September 13
  • 4. EADS 125 participants from 3 countries France, Germany, UK Wednesday, 18 September 13
  • 5. EADS Wednesday, 18 September 13
  • 6. EADS Wednesday, 18 September 13
  • 7. EADS Wednesday, 18 September 13
  • 8. Big Four – Professional Services Firm Pilot results The UK and US pilots were a success: • 92% liked the mobile learning experience (UK) • 85% would recommend learning via mobile to a colleague (US) • 94 % found it easy to learn on their Blackberries (UK) • 85% found the learning experience to be effective (US) • 98% say they will talk favourably to others about mobile learning (UK) “I could learn via mobile anywhere; when sitting at the airport, travelling on a train or even at the gym” Wednesday, 18 September 13
  • 9. MoLE – Mobile Learning Environment Project JKO – Joint Knowledge On-line 300 participants across 24 countries Medical Content – Global Med-aid app. Apple and Android; 100% access achieved Wednesday, 18 September 13
  • 10. MoLE – Mobile Learning Environment Project Wednesday, 18 September 13
  • 11. MoLE – ‘Liked Least’ Wednesday, 18 September 13
  • 12. MoLE “The majority of both sets of users* were ‘very confident’ about the usefulness of mobile technologies for training and education purposes” *Apple and Android Wednesday, 18 September 13
  • 13. Sonic Mobile: 5 times better take-up than ‘traditional’ e-learning Wednesday, 18 September 13
  • 14. 6 secrets of m-learning success Turning  mobile  learning  aspira0ons  into   reality With Laura  Overton Laura@towardsmaturity  org lauraoverton Wednesday, 18 September 13
  • 15. www.towardsmaturity.org • Why  should  mobile  capture  our  a;en0on? • 6  secrets  of  mobile  learning  success • A  helping  hand  to  create  your  business  case Wednesday, 18 September 13
  • 16. www.towardsmaturity.org Why is mobile capturing our attention? Wednesday, 18 September 13
  • 17. www.towardsmaturity.org Mobile learning adoption growing Wednesday, 18 September 13
  • 18. www.towardsmaturity.org Mobile learning adoption growing Wednesday, 18 September 13
  • 19. www.towardsmaturity.org Mobile learning adoption growing Very  early  2013  data: 5  out  of  10 Providing    mobile  devices   for  learning 4  out  of  10 Suppor0ng  BYOD Developing  content  that  is   plaLorm  independent 3  out  of  10   Specifically  enabling   content  for  mobile Have  a  clear  policy  around   BYOD Wednesday, 18 September 13
  • 20. www.towardsmaturity.org Why should mobile capture our attention in learning? 9 out of 10 organisations are looking to integrate learning and work Wednesday, 18 September 13
  • 21. www.towardsmaturity.org What is driving m-learning adoption? Delivery( Comms( Engagement (( Performance( support( • 67%(;(support(formal( • 53%(;(as((a(pc(alterna>ve( • 54%(;(collabora>on( • 27%(;(User(generated( content(( • 37%(;(support(at(point(of( need( • 59%%&%Using%own%devices% • 61%%&%Increase%appeal%to% millenials% Wednesday, 18 September 13
  • 22. www.towardsmaturity.org What is driving m-learning adoption? Delivery( Comms( Engagement (( Performance( support( • 67%(;(support(formal( • 53%(;(as((a(pc(alterna>ve( • 54%(;(collabora>on( • 27%(;(User(generated( content(( • 37%(;(support(at(point(of( need( • 59%%&%Using%own%devices% • 61%%&%Increase%appeal%to% millenials% Wednesday, 18 September 13
  • 23. www.towardsmaturity.org What is stopping us? 0% 5% 10% 15% 20% Content-­‐related Lack  of  evidence  of  benefit Learner  reluctance/ability Cost Organisation  culture System  and  data  security L&D  reluctance Lack  of  management  buy-­‐in  or  clear  strategy Availability  and  diversity  of  devices IT/Architecture Wednesday, 18 September 13
  • 24. www.towardsmaturity.org SIX SECRETS OF SUCCESS Walking  the  walk  (not  just  talking  the  talk) Wednesday, 18 September 13
  • 25. Benchmark Research 2200 organisations 3000 learners 2003/4 2008 2006 2011 2010 2012 Why  are  some  more  successful  than  others? Wednesday, 18 September 13
  • 26. Benchmarking good practice Wednesday, 18 September 13
  • 27. Benchmarking good practice TM  Index Wednesday, 18 September 13
  • 28. 1 100 Top  Quar0leBo;om  Quar0le 3rd 2nd TMI Wednesday, 18 September 13
  • 29. 1 100 Top  Quar0leBo;om  Quar0le 3rd 2nd In  2012,  those  in  the  top  quar0le  are: 7x    more  likely  to  report: Improved  staff  mo0va0on  and  employee  engagement Improved  talent/performance  management Staff  able  to  apply    learning  faster Improvements  in  produc0vity   5x  more  likely  to  report: Improved  sharing  of  good  prac0ce  within  the  business 3x  more  likely  to  report: Improved  ability  to  prove  compliance Improved  induc0on  processes TMI Wednesday, 18 September 13
  • 30. www.towardsmaturity.org WHAT CAN WE LEARN FROM THE TOP LEARNING COMPANIES? When  it    comes  to  mobile  learning Wednesday, 18 September 13
  • 31. www.towardsmaturity.org 1They embrace mobile Wednesday, 18 September 13
  • 32. www.towardsmaturity.org 1They embrace mobile • 4x  more  likely  to  provide  a  device  for  learning Wednesday, 18 September 13
  • 33. www.towardsmaturity.org 1They embrace mobile • 4x  more  likely  to  provide  a  device  for  learning • 6 x more  likely  to  encourage  individuals  to  use   their  own Wednesday, 18 September 13
  • 34. www.towardsmaturity.org Mobile is just part of the mix Wednesday, 18 September 13
  • 35. www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org • Reduced  cri0cal   incidents • Increased  Mystery   Shopper  Scores • Increase  in  Food  Safety   Scores • Decrease  customer   complaints • Supplemen0ng  face  to   face,  LMS  and  extranet   content • Not  e-­‐learning  on  a   phone Contextual  support  at  the   point  of  need Responding  to  constantly   changing  products  and   processes Wednesday, 18 September 13
  • 36. www.towardsmaturity.org 2 Align to business priorities Don’t  take  your  eye  off  the  ball! Wednesday, 18 September 13
  • 37. www.towardsmaturity.org 2 Align to business priorities Don’t  take  your  eye  off  the  ball! Analyse    the  business    problem   before  recommending  a   solu0on Wednesday, 18 September 13
  • 38. www.towardsmaturity.org 2 Align to business priorities Don’t  take  your  eye  off  the  ball! Analyse    the  business    problem   before  recommending  a   solu0on 3 ½ x Wednesday, 18 September 13
  • 39. www.towardsmaturity.org 2 Align to business priorities Don’t  take  your  eye  off  the  ball! Analyse    the  business    problem   before  recommending  a   solu0on Strategy  for  technology   enabled  learning  allows  for   changing  business  priori0es 3 ½ x Wednesday, 18 September 13
  • 40. www.towardsmaturity.org 2 Align to business priorities Don’t  take  your  eye  off  the  ball! Analyse    the  business    problem   before  recommending  a   solu0on Strategy  for  technology   enabled  learning  allows  for   changing  business  priori0es 3 ½ x 7 x Wednesday, 18 September 13
  • 41. www.towardsmaturity.org 3 Understand the learning landscape Learner Context Tablets Mobile Social Wednesday, 18 September 13
  • 42. www.towardsmaturity.org Understanding your learners • MATTS  compliance  training – 90,000  soldiers  every  year – 7  basic  modules  –  converted  to  apps • Tests  for    ba;lefield  casualty  drills,  fitness  etc – 80%  of  soldiers  owned  smartphones – 30%  of  training  staff! – Overcoming  stakeholder  resistance Wednesday, 18 September 13
  • 43. www.towardsmaturity.org Understanding your learners • MATTS  compliance  training – 90,000  soldiers  every  year – 7  basic  modules  –  converted  to  apps • Tests  for    ba;lefield  casualty  drills,  fitness  etc – 80%  of  soldiers  owned  smartphones – 30%  of  training  staff! – Overcoming  stakeholder  resistance Wednesday, 18 September 13
  • 44. www.towardsmaturity.org Understand the learning landscape Learner Context Support systems Social 4 x to  understand   6 ½ x Aware  of  how  staff  use Wednesday, 18 September 13
  • 45. www.towardsmaturity.org Understand YOUR learning landscape Learner Context Tablets Mobile Social How  useful  is  it  to  access  resources  from  your  mobile? 45%  workers    -­‐  essen0al  or  very  useful   18%    -­‐  would  be  v  useful  if  I  could Are  workers  willing  to  use  their  own  devices? 28%    use  own  devices  to  access  resources  to  help  them  do  their  job  be;er 20%  would  use  their  own  devices  if  the  right  resources  were  available 26%–  prefer  to  keep  work  and  personal  iife  separate When  do  you  spend  most  Mme  using  work  related  apps? 48%-­‐  at  the  point  where  I  need  them  most 44%  at  evenings  and  weekends Wednesday, 18 September 13
  • 46. www.towardsmaturity.org 4 Support formal learning •   Wednesday, 18 September 13
  • 47. www.towardsmaturity.org 4 Support formal learning •   Wednesday, 18 September 13
  • 48. www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org • Royal  School  of  Ar0llery • Fire  Control  Orders • Clear  unambiguous   communica0on  essen0al • Complement  classroom • Immersive  exercises  on   ipad – Pre-­‐course – Tracking  assessments  prior   to  f2f – In  class – Mul0user  to  link  all   h;p://www.bbc.co.uk/newsbeat/10813964 Wednesday, 18 September 13
  • 49. www.towardsmaturity.org Support formal learning 7x more  likely  to  agree  L&D   staff  have  skills  to  exploit  tech   for  business  advantage   Wednesday, 18 September 13
  • 50. www.towardsmaturity.org Support formal learning 7x more  likely  to  agree  L&D   staff  have  skills  to  exploit  tech   for  business  advantage   46x more  likely  to  train   trainers  to  use  technology  to   extend  learning  beyond  the  class Wednesday, 18 September 13
  • 51. www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org 5 Enhance performance at the point of need • 6 ½ x  more  likely  to   offer  staff  access  to  job   aids  online    or  via  mobile • 15 x more  likely  to  use   defined  performance   support  prac0ces  to   support  learning  transfer   aker  formal  training Wednesday, 18 September 13
  • 52. www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org • Faster  sales  and  product   cycles • Mobile  bringing  learning   closer  to  the  point  of   sale • Learner  determines   context  at  moment  of   need 42.42% 21.21% 3.03% 42.42% 45.45% 12.12% To prep for a client meeting To respond to customer question To replace e- learning (MyUniversity) To learn about new products Just curious Other Wednesday, 18 September 13
  • 53. www.towardsmaturity.org 6 Communicate and connect 5x   Help    staff  locate in  house  experts Wednesday, 18 September 13
  • 54. www.towardsmaturity.org Communicate and connect 28x   Encourage  staff  to   Share  &  problem  solve Wednesday, 18 September 13
  • 55. www.towardsmaturity.org Communicate and connect 34x   Help  learners   communicate  with  each   other Wednesday, 18 September 13
  • 56. www.towardsmaturity.org Building your business case 0%# 5%# 10%# 15%# 20%# 25%# 30%# 35%# 40%# 45%# 50%# Organisa0onal#Produc0vity# Managers#report#business#benefits# Organisa0onal#Revenue## Faster#applica0on#of#learning# Peer#recommenda0on# Pos0ve#changes#in#behaviour# NonMobile#Users# Mobile#Users# Wednesday, 18 September 13
  • 57. www.towardsmaturity.org A checklist for success ü Embrace  mobile  as  part  of  a  mix ü Keep  aligned  to  business  priori0es ü Understand  your  learning  landscape ü Support  formal  learning ü Enhance  performance  at  the  point  of  need ü Communicate  and  connect Wednesday, 18 September 13
  • 58. www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org Mobile learning – 6 secrets of success www.towardsmaturity.org/ mobile2013 Becoming  a  top  learning   company   www.towardsmaturity.org/ lauraovertonn Wednesday, 18 September 13
  • 59. Overview... WHAT ARE WE GOING TO DO? Getting Started with mobile design Step 1: Define your Business Goals Step 2: Understand your Audiences Step 3: Visualise the context of use Step 4: Planning your content strategy Paper Prototyping Wednesday, 18 September 13
  • 60. Start with... A VENN DIAGRAM AUDIENCE CONTEXTCONTENT “Bored now...” “Urgent now..” “Repetitive now..” Wednesday, 18 September 13
  • 61. It’s a big jump from what we’ve done before Wednesday, 18 September 13
  • 62. Large screen, keyboard, mouse Predictable seated environment Wednesday, 18 September 13
  • 63. Mobile office, sofa surfing, longer session times Variable context and environment Wednesday, 18 September 13
  • 64. Difficult to multi-task, design for interruption Even more variable context and environment Wednesday, 18 September 13
  • 65. On the job support Just in time tools and information to be used at the point of need. Embedded delivery Getting content out to users in a format that’s convenient to them. Opportunity for learning Wednesday, 18 September 13
  • 66. Myths of Mobile 68% of consumers’ smartphone use happens at home #1 MOBILE USERS ARE ALWAYS ‘ON THE GO’ HBR 77% of mobile searches happen at home Google Think about long flights, working in cafes, on the sofa Wednesday, 18 September 13
  • 67. Myths of Mobile Mobile drives multi-channel behaviour #2 PEOPLE WANT LESS ON THEIR PHONES Clear out the clutter and streamline the experience 90% of people start a task on one device and pick it up again later on another device A List Apart Wednesday, 18 September 13
  • 68. Myths of Mobile “Tablets are the consumption juggernaut” #3 TABLETS ARE JUST OVERSIZED MOBILES People spend 53 minutes consuming content It’s taking over paper, news, magazines in terms of user experience. Morgan Stanley Wednesday, 18 September 13
  • 69. Mobile Frontier TRAVERSING THE MOBILE FRONTIER A world of opportunity and discovery that we are all embarking on. This is a process for thinking about mobile design that will help you to create great mobile experiences. Wednesday, 18 September 13
  • 70. Your First Challenge... DEFINE A BUSINESS NEED Wednesday, 18 September 13
  • 71. Your First Challenge... DEFINE A BUSINESS NEED 2. What is the Business Issue you want to solve? 1. Team Name Opportunity? Risks? 3. Three things you want to achieve? Wednesday, 18 September 13
  • 72. Audience WHO ARE YOU DESIGNING YOUR APP FOR? Develop a high-level understanding of who your audience(s) are and what their needs are. You can then take a deeper dive into individual learner personas. Wednesday, 18 September 13
  • 73. Audience, your challenge WHO ARE YOU DESIGNING YOUR APP FOR? Wednesday, 18 September 13
  • 74. Audience, your challenge WHO ARE YOU DESIGNING YOUR APP FOR? Is there a secondary audience? Complete the worksheet on Audience What are their needs? Who is your primary audience? What makes them happy? Skill Level? Wednesday, 18 September 13
  • 75. Before ! During! After! Preparation materials! Checklists! Agenda! Support! Reminder, refresher! Context MAP THE LEARNER JOURNEY AND WHERE TO TARGET Wednesday, 18 September 13
  • 76. Context, your challenge WHAT’S THE CONTEXT OF USE? Wednesday, 18 September 13
  • 77. Context, your challenge WHAT’S THE CONTEXT OF USE? Devices? Location? Urgent Now? Bored Now? Repetitive Now? Secondary activities? Responsive? Wednesday, 18 September 13
  • 78. Show us what you’ve got PRESENT BACK YOUR MOBILE APPS TO THE GROUP You have 5 minutes per group to present your audience and context back to the group. Anyone who wants to jump ship and change tables will be welcome to during the break. Wednesday, 18 September 13
  • 79. Time for a break... What have you seen in mobile that has particularly impressed you? Wednesday, 18 September 13
  • 80. Tips for content design CREATING CONTENT THAT STICKS Dip in and out Small Portions Exploration Simplicity Design for Distraction Make people happy Wednesday, 18 September 13
  • 81. Navigation Styles RETHINKING LINEAR Wednesday, 18 September 13
  • 82. Navigation Styles RETHINKING LINEAR Russian Doll Hub and Spoke Linear Bento Box Wednesday, 18 September 13
  • 83. Russian Doll BIG TO SMALL Wednesday, 18 September 13
  • 84. Russian Doll BIG TO SMALL Big Concepts Small detail Wednesday, 18 September 13
  • 85. Hub and Spoke CENTRAL, FAMILIAR HOME Wednesday, 18 September 13
  • 86. Hub and Spoke CENTRAL, FAMILIAR HOME Central Homepage Content Wednesday, 18 September 13
  • 87. Linear STILL HAS A PLACE Wednesday, 18 September 13
  • 88. Linear STILL HAS A PLACE Discrete module Combined with other styles No dead ends! Wednesday, 18 September 13
  • 89. Bento Box DYNAMIC AND EXPLORATIVE Wednesday, 18 September 13
  • 90. Bento Box DYNAMIC AND EXPLORATIVE Dynamic Dashboard of content Combined with other styles Pick what you want Come back for more Wednesday, 18 September 13
  • 91. Paper Prototyping TAKE PEN TO PAPER AND GET CREATIVE Why do Paper Prototyping? Forces you to fine tune, gather feedback, explore the unknown, help communicate your idea. Wednesday, 18 September 13
  • 92. Content HOW DO YOU CREATE CONTENT THAT STICKS? Decide between your group what type of navigational structure you want to use. Try and map out a high level site map for the various sections. Then start designing your app on paper - get creative! Wednesday, 18 September 13
  • 93. Show us what you’ve got PRESENT BACK YOUR MOBILE APPS TO THE GROUP You have 5 minutes per group to present your apps back and talk us through why you have designed it in this way. Wednesday, 18 September 13
  • 94. Wednesday, 18 September 13
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  • 100. Wednesday, 18 September 13
  • 101. Questions? katie.hart@line.co.uk @katielhart Wednesday, 18 September 13

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