Your SlideShare is downloading. ×
0
Miami market snapshot
Miami market snapshot
Miami market snapshot
Miami market snapshot
Miami market snapshot
Miami market snapshot
Miami market snapshot
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Miami market snapshot

175

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
175
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MIAMIA Market Snapshot
  • 2. The Miami Designated Market Area (DMA) overview: • Miami is home to a culturally-diverse population that is each day becomes more vibrant and influential. • Known as the gateway to Latin America, it also is home to many migrants from the Caribbean and from other states in the U.S. • The African American population is established and varied. The Asian population has also grown significantly in recent years. • Miami’s entertainment and tourism helps shape its personality as a festive metro area.Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 3. Miami Market Population by Race and Ethnicity Population 2011 Ranking 2011 Total Population Total 15 4,446,264 Hispanic 4 2,133,711 White non-Hispanic 44 1,276,868 Black non-Hispanic 10 901,253 Asian non-Hispanic 25 94,759Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 4. Miami Population Growth From 1990 to 2011 138% 100% 60% 36% -20% Total Hispanic White Black Asian Population Population Population Population PopulationSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 5. Lines of Demographic Growth 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1990 2000 2011 2016 Hispanic Population 1,064,674 1,575,704 2,133,711 2,343,368 White non-Hispanic 1,594,115 1,468,113 1,276,868 1,186,915 Population Black non-Hispanic 563,374 749,753 901,253 929,100 Population Asian non-Hispanic 39,877 66,415 94,759 103,166 PopulationSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 6. Minority Breakdowns vs. Whites 2%1% Hispanic Population 20% Asian Other White non-Hispanic Population Black 48% Black non-Hispanic Hispani Population c Asian non-Hispanic Population 29% Other Population Minority breakdownSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 7. Latinos by Country of Origin Other, 11% Argentinean, 2% Venezuelan 3% Cuban, 30% Peruvian, 4% Honduran, 4% Dominican, 5% Mexican, 7% PuertoRican, 9% Nicaraguan, 7% Colombian, 9%Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.

×