Miami dma
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Miami dma Presentation Transcript

  • 1. MIAMIA Market Snapshot
  • 2. The Miami Designated Market Area (DMA) overview:     •  The African American population is established and varied. The Asian population has also grown significantly in recent years. •  Miami’s entertainment and tourism helps shape its personality as a festive metro area.    Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  • 3. Population Breakdown: Miami Population 2011 Ranking 2011 Total Population Total 15 4,446,264 Hispanic 4 2,133,711 White non-Hispanic 44 1,276,868 Black non-Hispanic 10 901,253 Asian non-Hispanic   25 94,759    Miami in particular, and Southern Florida in general is home to a culturally-diverse population that is each day more vibrant and influential. Known as the gateway to Latin America, it also is home to many migrants from the Caribbean and from other states in the U.S.Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  • 4. Population Growth from 1990 to 2011: Miami 138%   100%   60%   36%   -­‐20%   Total Hispanic White Black Asian Population Population Population Population PopulationSource:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  • 5. Lines of Demographic Growth: Miami 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1990 2000 2011 2016 Hispanic Population 1,064,674 1,575,704 2,133,711 2,343,368 White non-Hispanic 1,594,115 1,468,113 1,276,868 1,186,915 Population Black non-Hispanic Population 563,374 749,753 901,253 929,100 Asian non-Hispanic Population 39,877 66,415 94,759 103,166Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  • 6. Latinos by Country of Origin: Miami 2% 1% Hispanic Population 20% Asian Other White non-Hispanic Population Black 48% Black non-Hispanic Hispanic Population Asian non-Hispanic Population 29% Other Population Minority  breakdown  Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.  
  • 7. Latinos by Country of Origin: Miami Other, 11% Argentinean, 2% Venezuelan 3% Cuban, 30% Peruvian, 4% Honduran, 4% Dominican, 5% Mexican, 7% PuertoRican, 9% Nicaraguan, 7% Colombian, 9%Source:  Geoscape  American  Marketscape  DataStream™  and/or  Consumer  Spending  Dynamix™  Series  2011.  The  Designated  Market  Area  (DMA)  boundaries  are  defined  by  Nielsen.