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Dem   chicago market snapshot
Dem   chicago market snapshot
Dem   chicago market snapshot
Dem   chicago market snapshot
Dem   chicago market snapshot
Dem   chicago market snapshot
Dem   chicago market snapshot
Dem   chicago market snapshot
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Dem chicago market snapshot

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  • 1. CHICAGOA Market Snapshot
  • 2. The Chicago Designated Market Area (DMA) is mostpopulous in the Midwestern United States:• Chicago is the 27th most populous urban agglomeration in the world and the largest in the U.S.• Chicago is the county seat of Cook County, the second most populous county in the U.S. after Los Angeles County.• Chicago was incorporated as a town in 1833, near a portage between the Great Lakes and the Mississippi River watershed.Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 3. The Chicago Designated Market Area (DMA)continued:• Chicago remains a major hub for industry, telecommunications and infrastructure.• O’Hare International Airport is the second busiest airport in the world, in terms of traffic movements: In 2008, the city hosted 45.6 million domestic and overseas visitors.• In 2010, the Chicago metropolitan area had the 4th largest Gross Domestic Product among world population areas.Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 4. Chicago Market Population By Race and Ethnicity Population 2011 Ranking 2011 Total Population Total 3 9,789,182 Hispanic 6 2,048,440 White non-Hispanic 3 5,462,741 Black non-Hispanic 3 1,661,838 Asian non-Hispanic 5 525,045Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 5. Chicago Population Growth From 1990 to 2011 135% 109% 17% 7% -4% Total White Hispanic Black Asian Population Population Population Population PopulationSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 6. Lines of Demographic Growth 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 1990 2000 2011 2016 Hispanic Population 873,451 1,497,599 2,048,440 2,277,792 White non-Hispanic 5,667,602 5,544,374 5,462,741 5,452,057 Population Black non-Hispanic Population 1,551,534 1,684,815 1,661,838 1,673,048 Asian non-Hispanic 251,012 385,942 525,045 585,382 PopulationSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 7. Minority Breakdown Vs. Whites 1% 5% Hispanic Population 21% Other 17% White non-Hispanic Asian Population Hispani Black non-Hispanic c Black Population Asian non-Hispanic Population 56% Other Population Minority BreakdownSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 8. Chicago Market -- Latinos by Country of Origin Ecuadorian, 1% Peruvian, 1% Salvadoran, 1% Other, 1% Colombian, 1% Cuban, 1% Guatemala, 2% Puerto Rican, 10% Mexican, 80%Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011.The Designated Market Area (DMA) boundaries are defined by Nielsen.

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