DALLASA MARKET SNAPSHOT
Dallas-Fort Worth Designated Market Area (DMA)• Largest land-locked metropolitan area in the world:• Total 2011 population...
Dallas-Fort Worth DMA (continued):• The DMA’s economy is primarily based on  banking, commerce, telecommunications, comput...
Dallas-Fort Worth Market                           Population by Race and Ethnicity                     Population 2011   ...
Dallas Population Growth                                   From 1990 to 2011                                290%          ...
The Dallas-Fort Worth Racial Mix, 1990-2016:• The Hispanic population will have nearly quintupled while its white  non-His...
Lines of Demographic Growth                       4,500,000                       4,000,000                       3,500,00...
5%          2%                         12%   Asian                                       Other                            ...
Dallas-Fort Worth Market Snapshot                           Latinos by Country of Origin                                Ho...
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Dallas market snapshot 2012

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Dallas market snapshot 2012

  1. 1. DALLASA MARKET SNAPSHOT
  2. 2. Dallas-Fort Worth Designated Market Area (DMA)• Largest land-locked metropolitan area in the world:• Total 2011 population: 7,392,504• The DMA encompasses 9,286 square miles (21,100 km2) of total area, making it larger in area than the U.S. States of Rhode Island and Connecticut, combined.• Although Dallas is a multicultural city, its “personality” from a broad perspective is clearly Anglo American and strongly nouveau-riche and business-savvy.
  3. 3. Dallas-Fort Worth DMA (continued):• The DMA’s economy is primarily based on banking, commerce, telecommunications, computer technology, energy and transportation.• The Dallas-Fort Worth DMA, by population, is the largest metropolitan area in Texas and the fourth-largest in the United States.• It is also home to the third largest concentration of Fortune 500 companies in the nation.
  4. 4. Dallas-Fort Worth Market Population by Race and Ethnicity Population 2011 Ranking 2011 Total Population Total 5 7,392,504 Hispanic 6 3,934,836 White non-Hispanic 5 2,098,131 Black non-Hispanic 9 915,634 Asian non-Hispanic 12 331,843Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.
  5. 5. Dallas Population Growth From 1990 to 2011 290% 246% 52% 22% Hispanic White Black Asian Population Population Population PopulationSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.
  6. 6. The Dallas-Fort Worth Racial Mix, 1990-2016:• The Hispanic population will have nearly quintupled while its white non-Hispanic population will have grown by only 26 percent.• The black population will grow by about 68 percent.• Although much smaller, the Asian population will have quadrupled.
  7. 7. Lines of Demographic Growth 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 1990 2000 2011 2016 Hispanic Population 538,515 1,174,767 2,098,131 2,532,305 White non-Hispanic Population 3,235,410 3,525,496 3,934,836 4,063,773 Black non-Hispanic Population 602,156 750,020 915,634 1,015,277 Asian non-Hispanic Population 96,043 193,481 331,843 399,590Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.
  8. 8. 5% 2% 12% Asian Other 28% Hispanic Population White non-Hispanic Black Population Hispanic Black non-Hispanic Population Asian non-Hispanic Population Other Population 53% Minority breakdownSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.
  9. 9. Dallas-Fort Worth Market Snapshot Latinos by Country of Origin Honduran 1% Guatemalan 2% Other 5% Puerto Rican 2% Salvadoran 5% Mexican 85%Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.

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