New york market snapshot
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New york market snapshot

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New york market snapshot Presentation Transcript

  • 1. Latino Information Network at Rutgers
  • 2. Latino Information Network at Rutgers The New York Designated Market Area (DMA) is the most densely populated area in the U.S.: • Total 2011 population: 20,977,155 • Population density of 1,865 persons per square mile. • The New York DMA includes all five boroughs of New York City, all of Long Island, portions of New York State, Connecticut, New Jersey and Pike County, Pennsylvania. • There are more than 7,670,000 households in the DMA and the median annual household income is greater than $66,000.Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen
  • 3. Latino Information Network at Rutgers Population 2011 US Ranking 2011 Population Total 1 20,977,155 Hispanic 2 4,707,737 White non-Hispanic 1 10,633,210 Black non-Hispanic 1 3,231,720 Asian non-Hispanic 2 1,946,599 The New York Designated Market Area (DMA) is the most populous and densely populated area in the U.S. The New York DMA includes all five boroughs of New York City, all of Long Island, portions of New York State, Connecticut, New Jersey and Pike County, PennsylvaniaSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 4. Geoscape: New York Latino Information Network at Rutgers New York Population Growth 128% From 1990 to 2011 73% 13% 7% -11% Total Hispanic Black Asian Population Population White Population Populatio PopulationSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 5. Latino Information Network at Rutgers The racial and ethnic mix of New York is extremely complex: • The non-Hispanic White population, made up of many different European ethnicities is currently about half of the population. • By 2016 will represent less than 50’ percent of the total, creating a minority-majority. • Hispanic immigration from Puerto Rico and Dominican Republic historically has made up the majority of the Hispanic population. • Recent trends show a significant surge in Mexican and Central American ancestriesSource: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen
  • 6. Latino Information Network at Rutgers Lines of Demographic Growth 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 1990 2000 2011 2016 Hispanic Population 2,724,892 3,750,958 4,707,737 5,036,368 White non-Hispanic Population 11,892,444 11,228,690 10,633,210 10,718,573 Black non-Hispanic Population 3,032,645 3,242,087 3,231,720 3,286,084 Asian non-Hispanic Population 852,331 1,391,608 1,946,599 2,019,009Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 7. Latino Information Network at Rutgers The racial and ethnic mix … (continued) • Over the past 21 years, since 1990, the Hispanic population has grown 73 pecdnt, to more than 4.7 million. • More than 54 percent of the Hispanic population in the New York DMA is highly bi- cultural and bi-lingual. • Although smaller in total numbers, the Asian population has seen triple- digit growth of 128 percent in the same period. • The primary countries of origin for the Asian population are China, Taiwan, Korea and The Philippines.Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen
  • 8. Latino Information Network at Rutgers Minority Breakdowns 9% 2% vs. Whites Other 23% Hispanic Population 15% Asian White non-Hispanic Hispanic Population Black non-Hispanic Black Population Asian non-Hispanic Population Other Population Minority breakdown 51%Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.
  • 9. Latino Information Network at Rutgers NY Market Snapshot: Latinos by Country of Origin Honduran 2% Panamanian Other 3% Cuban 3% 1% Peruvian 3% Guatemalan Puerto Rican 3% 29% Colombian 5% Mexican Dominican Salvadoran 6% 11% 28% Ecuadorian 6%Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2011The Designated Market Area (DMA) boundaries are defined by Nielsen.