Lisa Morrissey & Reiko Beach
                                  The Non-Profit Toolbox
Tuesday, February 23, 2010
So...what are we going to cover?

            1. Social Media 101

            2. Overview of LinkedIn

            3. Bes...
What is Social
                     Media?

                             Talking

                             Participati...
Social Media


              A Marathon not a Sprint

              A Process not an Event




Tuesday, February 23, 2010
Social Media Revolution




Tuesday, February 23, 2010
Social Media

                  Can be a powerful tool to
                  add to your marketing mix

                  T...
Social Media



            * builds slowly

            * provide content




Tuesday, February 23, 2010
Tuesday, February 23, 2010
LinkedIn

         • Allows you to connect TO
                 people

         • And WITH people, as long
               ...
LI Overview




Tuesday, February 23, 2010
LI Overview




Tuesday, February 23, 2010
profile




Tuesday, February 23, 2010
profile




Tuesday, February 23, 2010
profile




Tuesday, February 23, 2010
Public Profile




Tuesday, February 23, 2010
Public Profile




Tuesday, February 23, 2010
Tuesday, February 23, 2010
Tuesday, February 23, 2010
Optimize Your Profile


         • Use keywords
         • Up-to-date
         • Summarize –
                 brief but ef...
Optimize Your Profile


         • Use keywords
         • Up-to-date
         • Summarize –
                 brief but ef...
Optimize Your Profile
             • Status Updates –
                     Once a week.

             • Your Websites:
   ...
Optimize Your Profile
             • Status Updates –
                     Once a week.

             • Your Websites:
   ...
Optimize Your Profile
             • Status Updates –
                     Once a week.

             • Your Websites:
   ...
Optimize Your Profile
             • Status Updates –
                     Once a week.

             • Your Websites:
   ...
Optimize Your Profile
             • Status Updates –
                     Once a week.

             • Your Websites:
   ...
Your professional reputation and
                        relationships matter

        • Extends far beyond
              ...
Your professional reputation and
                        relationships matter

        • Extends far beyond
              ...
Your professional reputation and
                        relationships matter

        • Extends far beyond
              ...
Recommendations

        • Reputation matters
        • Transparency matters
        • Content matters
        • Recommend...
Applications




Tuesday, February 23, 2010
Applications




Tuesday, February 23, 2010
Reading




Tuesday, February 23, 2010
Add Links to other Web Content:
                             Your wordpress blog

                             With SlideS...
Add Links to other Web Content:
                             Your wordpress blog

                             With SlideS...
Connect, Connect, CONNECT!


        • LinkedIn strengthens
                and extends your
                existing netw...
Connect, Connect, CONNECT!

        • Participate in groups
        • Add LI connections –
         • Webmail Contacts
   ...
Groups

                                  • Join Groups
                                   • search by keywords,
         ...
Answers


                                       • Ask a question or
                                          answer some...
Tools

        • Tweet deck #in



        • Ping.fm

        • Mobile

Tuesday, February 23, 2010
Tools

        • Tweet deck #in



        • Ping.fm

        • Mobile

Tuesday, February 23, 2010
Tools

        • Tweet deck #in



        • Ping.fm

        • Mobile

Tuesday, February 23, 2010
Tools

        • Tweet deck #in



        • Ping.fm

        • Mobile

Tuesday, February 23, 2010
Review: LinkedIn
          is not just a resume, website, online business card

        •Stay informed about your contact ...
Review: LinkedIn
          is not just a resume, website, online business card

     •Be found for business opportunities ...
Come to our next event:
        March 16: James Library, Norwell 9am-12n 3-
        hour hands-on workshop on Linkedin,
  ...
Q&A
                                Connect with us:
             Lisa Morrissey:                          Reiko Beach:
  ...
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Don\'t Be Left Out. . .Get LinkedIn

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Don\'t Be Left Out. . .Get LinkedIn

  1. 1. Lisa Morrissey & Reiko Beach The Non-Profit Toolbox Tuesday, February 23, 2010
  2. 2. So...what are we going to cover? 1. Social Media 101 2. Overview of LinkedIn 3. Best Practices/Hints & Tips: Profile - Applications - Contacts 4. Review 5. Q & A Tuesday, February 23, 2010
  3. 3. What is Social Media? Talking Participating Networking Sharing Tuesday, February 23, 2010
  4. 4. Social Media A Marathon not a Sprint A Process not an Event Tuesday, February 23, 2010
  5. 5. Social Media Revolution Tuesday, February 23, 2010
  6. 6. Social Media Can be a powerful tool to add to your marketing mix Tools to reach out and connect with clients/ potential clients Your SM message comes before your Audience Tuesday, February 23, 2010
  7. 7. Social Media * builds slowly * provide content Tuesday, February 23, 2010
  8. 8. Tuesday, February 23, 2010
  9. 9. LinkedIn • Allows you to connect TO people • And WITH people, as long as you turn your connections into conversations. Tuesday, February 23, 2010
  10. 10. LI Overview Tuesday, February 23, 2010
  11. 11. LI Overview Tuesday, February 23, 2010
  12. 12. profile Tuesday, February 23, 2010
  13. 13. profile Tuesday, February 23, 2010
  14. 14. profile Tuesday, February 23, 2010
  15. 15. Public Profile Tuesday, February 23, 2010
  16. 16. Public Profile Tuesday, February 23, 2010
  17. 17. Tuesday, February 23, 2010
  18. 18. Tuesday, February 23, 2010
  19. 19. Optimize Your Profile • Use keywords • Up-to-date • Summarize – brief but effective. Tuesday, February 23, 2010
  20. 20. Optimize Your Profile • Use keywords • Up-to-date • Summarize – brief but effective. vv Tuesday, February 23, 2010
  21. 21. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  22. 22. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  23. 23. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  24. 24. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  25. 25. Optimize Your Profile • Status Updates – Once a week. • Your Websites: Rename – ‘Market them!” • Blog sites • Twitter Account • Public Profile Tuesday, February 23, 2010
  26. 26. Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
  27. 27. Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
  28. 28. Your professional reputation and relationships matter • Extends far beyond your profile • LinkedIn Recommendations bring liquidity and transparency Tuesday, February 23, 2010
  29. 29. Recommendations • Reputation matters • Transparency matters • Content matters • Recommendations are often mutual • Requesting recommendations is normal Tuesday, February 23, 2010
  30. 30. Applications Tuesday, February 23, 2010
  31. 31. Applications Tuesday, February 23, 2010
  32. 32. Reading Tuesday, February 23, 2010
  33. 33. Add Links to other Web Content: Your wordpress blog With SlideShare share a presentation you did, or a slide show - portfolio of your work Events you will attend Poll your network for free Twitter - Link your Twitter account Tuesday, February 23, 2010
  34. 34. Add Links to other Web Content: Your wordpress blog With SlideShare share a presentation you did, or a slide show - portfolio of your work Events you will attend Poll your network for free Twitter - Link your Twitter account Tuesday, February 23, 2010
  35. 35. Connect, Connect, CONNECT! • LinkedIn strengthens and extends your existing network of find photo maybe li blog site trusted contacts. • Discover inside connections • Connect to as many connections as you can Tuesday, February 23, 2010
  36. 36. Connect, Connect, CONNECT! • Participate in groups • Add LI connections – • Webmail Contacts Importer • Colleagues and Classmates • Open Networkers Tuesday, February 23, 2010
  37. 37. Groups • Join Groups • search by keywords, interest • Create your own group Tuesday, February 23, 2010
  38. 38. Answers • Ask a question or answer some questions • Become an “Expert” Tuesday, February 23, 2010
  39. 39. Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
  40. 40. Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
  41. 41. Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
  42. 42. Tools • Tweet deck #in • Ping.fm • Mobile Tuesday, February 23, 2010
  43. 43. Review: LinkedIn is not just a resume, website, online business card •Stay informed about your contact and industry •Find people & knowledge you need to achieve your goals •Control your professional identity online •Create & Collaborate on projects, gather data, share files solve problems Tuesday, February 23, 2010
  44. 44. Review: LinkedIn is not just a resume, website, online business card •Be found for business opportunities & find potential partners •Gain insights from discussions with professionals •Discover connections for jobs and to close deals •Post and distribute jobs, find best talent for your company Tuesday, February 23, 2010
  45. 45. Come to our next event: March 16: James Library, Norwell 9am-12n 3- hour hands-on workshop on Linkedin, Facebook & Twitter: promo code: adclub $49 Tuesday, February 23, 2010
  46. 46. Q&A Connect with us: Lisa Morrissey: Reiko Beach: Lidocg.com TRBDesigns.com LinkedIn: Lisa Morrissey LinkedIn:ReikoBeach Twitter: @Lidocg Twitter: @reikob email: Lisa@thetoolboxinc.com email: Reiko@thetoolboxinc.com The Non-Profit Toolbox: TheNon-ProfitToolbox.com LinkedIn Groups: The Non-Profit Toobox Twitter: @nptoolbox BLOG: TheNon-ProfitToolbox.com/Blog Tuesday, February 23, 2010
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