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Why we build personal brands <ul><li>Lida Citroën </li></ul><ul><li>LIDA360.com </li></ul><ul><li>Author of: Reputation 36...
<ul><li>We build personal brands to: </li></ul><ul><li>Attract opportunities </li></ul><ul><li>Create visibility </li></ul...
Opportunity Differentiation Commodity sale: Buyer chooses on price Misaligned audience and positioning www.Reputation360Bo...
To learn more about personal branding: The ultimate guide to building and marketing your personal brand! Learn the secrets...
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Why We Build Personal Brands

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Your personal brand is your reputation: It is the 
way other people feel about you and what they 
believe to be true about you, based on their 
experiences and perceptions. Learn the importance of building personal brands in this presentation.

Published in: Business, Technology
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Transcript of "Why We Build Personal Brands"

  1. 1. Why we build personal brands <ul><li>Lida Citroën </li></ul><ul><li>LIDA360.com </li></ul><ul><li>Author of: Reputation 360: Creating power through personal branding (Palisades Publishing, 2011) </li></ul>www.Reputation360Book.com
  2. 2. <ul><li>We build personal brands to: </li></ul><ul><li>Attract opportunities </li></ul><ul><li>Create visibility </li></ul><ul><li>Get recognized for our accomplishments </li></ul>Your personal brand is your reputation: It is the way other people feel about you and what they believe to be true about you, based on their experiences and perceptions. www.Reputation360Book.com
  3. 3. Opportunity Differentiation Commodity sale: Buyer chooses on price Misaligned audience and positioning www.Reputation360Book.com If we do not have adequate differentiation, the market sees us as the same, and therefore chooses based on price. If we do not focus on a target audience and opportunity, we run the risk of being looked over when opportune situations arise. Our goal is to find opportunities that align with our unique value proposition.
  4. 4. To learn more about personal branding: The ultimate guide to building and marketing your personal brand! Learn the secrets that top-performing executives know about standing apart from competitors. ORDER YOUR COPY TODAY! www.Reputation360Book.com
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