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Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
Persuasive Techniques in Advertising
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Persuasive Techniques in Advertising

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  • 1. Persuasive Techniques
  • 2. What is persuasion?
    • A means of convincing people:
    • to buy a certain product
    • to believe something or act in a certain way
    • to agree with a point of view
  • 3. 6 Common Persuasive Techniques
    • Bandwagon
    • Repetition
    • Testimonial
    • Emotional Appeal
    • Humor
    • Rhetorical Question
    Purpose?
  • 4. Bandwagon
    • A statement suggesting that everyone is using a specific product, so you should too.
  • 5. Repetition: The name of a product is repeated many times.
  • 6. Testimonial
    • A well-known person supports a product or service.
  • 7. Emotional Appeal
    • A person is made to have strong feelings about a situation or product
  • 8. Humor
    • Makes people laugh.
  • 9. Rhetorical Question
    • Asks a question to produce an effect. No answer is expected.
  • 10. Quick review
    • Bandwagon
    • Repetition
    • Testimonial
    • Emotional Words
    • Humor
    • Rhetorical Question
  • 11. Audience Awareness
    • Advertisers know how to
    • target their audiences
    • use appropriate persuasive technique
  • 12. Who’s the audience? Persuasive technique? Audience? Purpose?
  • 13. Persuasive technique? Purpose? Audience?
  • 14. Audience? Purpose? Persuasive technique?
  • 15. Audience? Purpose? Persuasive technique?
  • 16. Purpose? Audience? Persuasive technique?
  • 17. Audience? Purpose? Persuasive technique?
  • 18. Audience? Purpose? Persuasive technique?
  • 19. Audience? Persuasive technique? Purpose?
  • 20. Audience? Purpose? Persuasive technique?
  • 21. Audience? Purpose? Persuasive technique?
  • 22. Purpose? Audience? Persuasive technique?
  • 23. Purpose? Audience? Persuasive technique?
  • 24. Audience? Persuasive technique? Purpose?
  • 25. Purpose? Audience? Persuasive technique?
  • 26. Fun Facts
    • Advertisers spend over $450 billion a year on advertising.
    • The average cost for Super Bowl ads is $3 million per 30 second spot.
    • The average person sees about 5,000 advertisements a day.
    -http://enterpriseinnovator.com/index.php?articleID=5660&sectionID=269 -http://www.kpsplocal2.com/mostpopular/story/How-Much-Does-a-Super-Bowl-Commercial-Cost-in-2011/S2uG5_sZbkKEGDEVIYVUrA.cspx -http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all
  • 27. Making Connections
    • Which ad stuck out to you?
    • Which ad had the most emotional appeal?
    • What ad has influenced you to make a purchase?
  • 28. Reflection
    • “ Persuasion is all around you”
    • In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way?
  • 29.
    • Jennifer Bernhard
    • Literacy Specialist
    • Clark County Schools
    • [email_address]
    • Adapted by: Leanne Haghighi

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