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Persuasive Techniques in Advertising
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Persuasive Techniques in Advertising

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  • 1. Persuasive Techniques
  • 2. What is persuasion?
    • A means of convincing people:
    • to buy a certain product
    • to believe something or act in a certain way
    • to agree with a point of view
  • 3. 6 Common Persuasive Techniques
    • Bandwagon
    • Repetition
    • Testimonial
    • Emotional Appeal
    • Humor
    • Rhetorical Question
    Purpose?
  • 4. Bandwagon
    • A statement suggesting that everyone is using a specific product, so you should too.
  • 5. Repetition: The name of a product is repeated many times.
  • 6. Testimonial
    • A well-known person supports a product or service.
  • 7. Emotional Appeal
    • A person is made to have strong feelings about a situation or product
  • 8. Humor
    • Makes people laugh.
  • 9. Rhetorical Question
    • Asks a question to produce an effect. No answer is expected.
  • 10. Quick review
    • Bandwagon
    • Repetition
    • Testimonial
    • Emotional Words
    • Humor
    • Rhetorical Question
  • 11. Audience Awareness
    • Advertisers know how to
    • target their audiences
    • use appropriate persuasive technique
  • 12. Who’s the audience? Persuasive technique? Audience? Purpose?
  • 13. Persuasive technique? Purpose? Audience?
  • 14. Audience? Purpose? Persuasive technique?
  • 15. Audience? Purpose? Persuasive technique?
  • 16. Purpose? Audience? Persuasive technique?
  • 17. Audience? Purpose? Persuasive technique?
  • 18. Audience? Purpose? Persuasive technique?
  • 19. Audience? Persuasive technique? Purpose?
  • 20. Audience? Purpose? Persuasive technique?
  • 21. Audience? Purpose? Persuasive technique?
  • 22. Purpose? Audience? Persuasive technique?
  • 23. Purpose? Audience? Persuasive technique?
  • 24. Audience? Persuasive technique? Purpose?
  • 25. Purpose? Audience? Persuasive technique?
  • 26. Fun Facts
    • Advertisers spend over $450 billion a year on advertising.
    • The average cost for Super Bowl ads is $3 million per 30 second spot.
    • The average person sees about 5,000 advertisements a day.
    -http://enterpriseinnovator.com/index.php?articleID=5660&sectionID=269 -http://www.kpsplocal2.com/mostpopular/story/How-Much-Does-a-Super-Bowl-Commercial-Cost-in-2011/S2uG5_sZbkKEGDEVIYVUrA.cspx -http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all
  • 27. Making Connections
    • Which ad stuck out to you?
    • Which ad had the most emotional appeal?
    • What ad has influenced you to make a purchase?
  • 28. Reflection
    • “ Persuasion is all around you”
    • In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way?
  • 29.
    • Jennifer Bernhard
    • Literacy Specialist
    • Clark County Schools
    • [email_address]
    • Adapted by: Leanne Haghighi

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