Coventry City Council, Alison Hook
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Coventry City Council, Alison Hook

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Coventry City Council, Alison Hook Coventry City Council, Alison Hook Presentation Transcript

  • Coventry City Council Communications team Friday 21 January 2011 Facebook
  •  
    • Facebook page set up in November 2009
    • www.facebook.com/coventrycc
    • After two months we had 527 fans…
    Facebook and snow
  • We currently have 16,796 Facebook ‘likes’ But why such a rapid increase?
  • In January 2010 it snowed and snowed. The word spread …
  • 10,455 fans
  •  
    • From 4 to 18 January 2010
    • 6am starts by communications officers
    • E-mails / telephone calls from headteachers
    • Updated website and e-mailed local media
    • School closure updates sent to Twitter and Facebook via Hootsuite
    • Followed (and replied) to comments on social media
    • Listened to local radio stations
    • Telephoned schools to confirm they were open from 7.30am onwards
    • Publicised as an alternative to viewing snow updates at www.coventry.gov.uk/snowline
    • Front page of website / press releases / schools’ pages
    • Local media
    • Facebook suggestions
    • Word of mouth
    • Chief Executive’s internal blog
  • Coventry City Council Communications team Friday 21 January 2011 Questions?