Social Media in Fenland Andy Allsopp, Head of Communications Michele Ide-Smith, Web Strategy Manager January 2011
The Communications context <ul><li>Audience </li></ul><ul><li>Money </li></ul><ul><li>Localism </li></ul>
A little bit of background…
 
Challenges in Wisbech <ul><li>Socio-economic, rural deprivation </li></ul><ul><li>Large migrant worker population </li></u...
Engagement challenges <ul><li>Poor attendance at Neighbourhood Panel meetings </li></ul><ul><li>Attendees not representati...
How we did it
Strong partnership working
We asked the community what they wanted
 
And involved stakeholders in designing the solution
 
The solution
 
 
 
 
 
 
 
 
 
 
I reported the zebra crossing was disappearing.  It was repainted.  Result! Annie A. resident, Twitter @ shapeyourplace  I...
A lesson we learnt…
Engage stakeholders who are active online!
 
From this…
 
Twitter.  Facebook.  Blogs.   Google Maps.  I’m struggling to see where the £80,000 price tag is justified within the scop...
… to this!
… to this!
 
Next steps
 
Community ownership
Final points <ul><li>Accessible, engaging, less authoritarian </li></ul><ul><li>Speak with one voice – no blame! </li></ul...
Links and resources <ul><li>ShapeYourPlace in Wisbech: </li></ul><ul><li>wisbech.shapeyourplace.org </li></ul><ul><li>Proj...
For more information <ul><li>Michele Ide-Smith, Web Strategy Manager </li></ul><ul><li>Cambridgeshire County Council </li>...
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Cambridgeshire CC, Andy Allsopp, Michele Ide-Smith

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Cambridgeshire CC, Andy Allsopp, Michele Ide-Smith

  1. 1. Social Media in Fenland Andy Allsopp, Head of Communications Michele Ide-Smith, Web Strategy Manager January 2011
  2. 2. The Communications context <ul><li>Audience </li></ul><ul><li>Money </li></ul><ul><li>Localism </li></ul>
  3. 3. A little bit of background…
  4. 5. Challenges in Wisbech <ul><li>Socio-economic, rural deprivation </li></ul><ul><li>Large migrant worker population </li></ul><ul><li>Digital exclusion – IT skills and access </li></ul><ul><li>Hard-to-engage groups (migrant workers, youth, older people, disabled people, time pressured 25-40’s) </li></ul>
  5. 6. Engagement challenges <ul><li>Poor attendance at Neighbourhood Panel meetings </li></ul><ul><li>Attendees not representative of the wider community </li></ul><ul><li>No way to record results of engagement activity and make them visible </li></ul>
  6. 7. How we did it
  7. 8. Strong partnership working
  8. 9. We asked the community what they wanted
  9. 11. And involved stakeholders in designing the solution
  10. 13. The solution
  11. 24. I reported the zebra crossing was disappearing. It was repainted. Result! Annie A. resident, Twitter @ shapeyourplace I'm quite impressed i got a responce :)) Fallen_Fen, Twitter Shape Your Place website starting to take shape - hope it continues to develop @ shapeyourplace Rob M., Twitter Thanks for those responses. I have noticed that the site seems much more secure lately and wish the project good luck for the future. John S resident, on website in response to a anti-social behaviour issue at a playground Many thanks again for your very clear reply. Owen S. resident, on website in response to an issue he had raised
  12. 25. A lesson we learnt…
  13. 26. Engage stakeholders who are active online!
  14. 28. From this…
  15. 30. Twitter.  Facebook.  Blogs.  Google Maps.  I’m struggling to see where the £80,000 price tag is justified within the scope of all those free social networking tools. I’m also a little concerned about how the input from these new forms of communication will be handled…I can only see it leading to eighty thousand pounds worth of public bitterness.
  16. 31. … to this!
  17. 32. … to this!
  18. 34. Next steps
  19. 36. Community ownership
  20. 37. Final points <ul><li>Accessible, engaging, less authoritarian </li></ul><ul><li>Speak with one voice – no blame! </li></ul><ul><li>Quality engagement takes time and effort </li></ul><ul><li>Involve active bloggers and tweeters </li></ul><ul><li>Social media enables and supports… </li></ul><ul><li>…but ultimately it’s all about people </li></ul>
  21. 38. Links and resources <ul><li>ShapeYourPlace in Wisbech: </li></ul><ul><li>wisbech.shapeyourplace.org </li></ul><ul><li>Project blog: </li></ul><ul><li>fenland.worktogether.org.uk </li></ul><ul><li>Case study: </li></ul><ul><li>www.communities.idea.gov.uk/c/4737039/forum/thread.do?id=9043973 </li></ul><ul><li>Community of Practise project site: </li></ul><ul><li>www.communities.idea.gov.uk/c/2292048/home.do </li></ul>
  22. 39. For more information <ul><li>Michele Ide-Smith, Web Strategy Manager </li></ul><ul><li>Cambridgeshire County Council </li></ul><ul><li>Phone: 01223 699710 </li></ul><ul><li>Twitter: @micheleidesmith </li></ul><ul><li>Blog: http://www.ide-smith.co.uk </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Andy Allsopp, Head of Communications </li></ul><ul><li>Cambridgeshire County Council </li></ul><ul><li>Phone: 01223 699280 </li></ul><ul><li>Twitter: @andyallsopp </li></ul><ul><li>Email: [email_address] </li></ul>
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