Andrew Fairburn, Regester Larkin

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Threats in 2011 – how to prepare for emergencies

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  • Crisis manuals – lines to take, background on the issue, people to communicate with, protocols – filling the vacuum and acting fast.
  • Andrew Fairburn, Regester Larkin

    1. 1. Threats in 2011 – how to prepare for emergencies 10 February 2011 Andrew Fairburn
    2. 2. A bad day at the office?
    3. 3. The future?
    4. 4. PESTLE analysis Political Economic Societal (inc criminal) Technological Environmental Legislative
    5. 5. Prioritisation of risks Impact Likelihood
    6. 6. Develop a plan for priority risks
    7. 7. Key questions <ul><li>How do we make these risks less likely? Is there anything we should be doing operationally? </li></ul><ul><li>What are the advantages/disadvantages to raising these risks publicly in advance? </li></ul><ul><li>What third party advocates do we need to get on side? What coalitions should we be building now? </li></ul><ul><li>How can we ensure that we have always acted in a way that would be seen as reasonable to the outside world? </li></ul><ul><li>How do we get ahead of the issue? </li></ul>
    8. 8. In short... inoculation
    9. 9. But if a crisis does happen...
    10. 10. You’ll need more than an “empathetic press release”!
    11. 11. Crisis management – the procedural bit
    12. 12. Three stages of crisis management <ul><li>Preparation </li></ul><ul><li>Dealing with the crisis </li></ul><ul><li>Follow-up </li></ul>
    13. 13. Stage 1: Crisis preparedness process procedures simulation audit training Culture
    14. 14. Stage 2: the heat of battle
    15. 15. Stage 3: the follow up <ul><li>1. Crucial, but often ignored, third stage </li></ul><ul><li>2. Continue to engage and follow up on commitments </li></ul><ul><li>3. Let the last impression of stakeholders be a good impression </li></ul>
    16. 16. Some final thoughts? <ul><li>Have you plotted what sort of crises your organisation could face? </li></ul><ul><li>Do you have plans and procedures in place? </li></ul><ul><li>Do you have a properly trained team? </li></ul><ul><li>Are you well practiced? </li></ul>
    17. 17. Thank you <ul><li>Andrew Fairburn </li></ul><ul><li>Regester Larkin </li></ul><ul><li>T: +44 (0)20 7029 3980 </li></ul><ul><li>E: afairburn@regesterlarkin.com </li></ul><ul><li>W: www.regesterlarkin.com </li></ul>

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