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Digital Engagement Event 09 - NHS Choices - Care and Treatment the digital way - GARY ASHBY
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Digital Engagement Event 09 - NHS Choices - Care and Treatment the digital way - GARY ASHBY


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  • 1. Empowering Public Choices in Health Gary Ashby NHS Choices – Programme Director
  • 2. For the public: NHS Choices is.. Personal health manager , providing the information and tools they need to take control of their health and wellbeing throughout their lives. UK’s No1 Health Information Site Online navigator , helping them assess, choose and access the services they need, when they need them. Social network for health and social care , linking them up with other people with common health interests and giving them opportunities to comment on their own experiences of health and care services 24 Hours A Day 7 Days a Week 365 Days a Year
  • 3. For NHS professionals: NHS Choices is… NHS reference guide , providing reliable information on treatments and conditions and directories of NHS services News Resource , for clear, public-friendly discussion of the real facts behind the health stories of the day through award winning services such as Behind the Headlines A tool for delivering care , providing information and services for use with patients and community. To help explain health options and journeys using tools such as Map of Medicine
  • 4. For NHS managers: NHS Choices is… Source of personalised digital services , improving the quality and efficiency of patient and carer services Driver of improvement , enabling patient choice and a unique source of insight into people’s experiences of health and social care Shop window , providing the opportunity to inform and engage with their community who use services, carers and the public
  • 5. NHS Choices online success… 24m People used site in 2008 89% of users would use again 81% users recommendation to a friend NHS Choices merges with NHS Direct NHS Choices Launch Patient.UK 2m NetDoctor 2.5m BBC Health 1.5m NHS Choices online ‘visits’ (per month) Content Requests (per month)
  • 6. Engaging and empowering the public Trusted Information & Advice Online Navigator Tool for delivering care Social Network for Health & Social Care Understand Health & Health Services Choose the right Health Services for you Effectively use Health Services Improve the quality of Health Services Live Well – Healthy lifestyle Health A-Z Carers Direct NHS Guides Information Prescriptions Map of Medicine Personalised services (Therapy, communication, tracking etc.) Service comments and feedback NHS Choices talk ( Local Involvement Networks (LINks) Treatment Choice Choice in Primary Care (GPs etc.) Choice in Secondary Care (Hospitals) Medicines Guide
  • 7. Information at the heart of quality
    • “ Patients will be empowered with clear information on the quality of each service offered by every NHS organisation. Easy to understand service-specific, comparable information will be available online on every aspect of quality of care”
    • Next Stage Review, 2008
  • 8. Hospital Choice Search for Hospitals specific to your needs … … filtered by what is important to you. Key quality indicators ‘at a glance’ from waiting times to mortality statistics Support and guidance on what to look for in making the right choice for you Help in understanding the measures of quality used. Experiences and views of other patients and visitors
  • 9. GP Practice Choice A new service from NHS Choices – released mid-October 2009 Comparative metrics, information and support to help the public choose the right GP Practice for them
  • 10. Democratising power of information
    • “ I believe government has been much too slow to make use of the democratising power of information. People take it for granted they will access other people’s reviews and ratings before buying something…and yet we do not have systematic access to other people’s experiences when choosing a GP practice”
    • Gordon Brown, Prime Minister Working Together: Public Services On Your Side March 2009
  • 11. Patient Feedback NHS Choices has allowed patients to comment on hospital services since it launch in July 2007 Patient ratings to allow direct comparison The service is well used with over 16,000 comments published It is pre-moderated to remove offensive or defamatory remarks Hospitals have the right to reply
  • 12. Feedback on GP Practices A new service to be launched in October 2009. Extending public comments and rating of health services to GP Practices
  • 13. Making it personal
    • NHS Choices accounts – 220,000 people signed up. Personalised content, alerts..
    • Closer integration with HealthSpace – Health ‘transactions’, secure communication, integrated accounts
    • Tools – Lifestyle, self-help and diagnostic tools for personalised advice
    • Information Prescriptions – Personal information packages drawn from quality assured content
  • 14. The future
    • Make it Relevant
      • More information on medicines & treatment choices
    • Make it Personal
      • More personalised tools and integrated transactions
    • Make it Local
      • Local offering for PCTs, providers & GPs
    • Make it Coherent
      • Closer integration with NHS Direct, Directgov, 3-digit number,
    • Reach a Wider Audience
      • Digital inclusion and reaching intermediaries
    • Reuse the Assets
      • Increased partnerships & syndication
      • Opening-up content, services and data for all
  • 15. Integrating Digital Engagement into Government DIGITAL Government Service Delivery to the Public Government Policy Government Policy Government Policy Government Policy Government Service Delivery (face to face, phone, digital) Public involvement in government / policy Digital Delivery & Innovation shaping Policy Freely accessible, reusable digital assets Public Service Provision Public Service Provision Public Service Provision Public Service Provision Delivery through Partnerships (3 rd sector, commercial etc.)
  • 16.
    • Online:
    • Mobile : find your nearest NHS services: Text 'GP', 'DENTIST', 'A&E' to NHSGO.
    • Teletext : Page 700
    • Twitter :
    • Facebook :