Round Rock Express


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Round Rock Express

  1. 1. 2010 Corporate Informational Packet
  2. 2. In 2009, the Round Rock Express professional baseball team celebrated its 10 th Anniversary season. The Express are a part of the Pacific Coast League, which consists of 16 teams across the country. The team plays a 144 game schedule, 72 of those games at home in The Dell Diamond. The Dell Diamond is a $30 million facility and is one of the premier facilities in all of Minor League Baseball. The ballpark features 8,496 chair back seats with cupholders and 30 luxury suites, a grass berm, swimming pool, Fun Zone, a LED video board and the 10,000 square-foot United Heritage Conference Center and the new, state-of-the art Intel Club. The 2008 Average Attendance – 8,706 per game – compared to a league average of 6,192 . Total Nine-Season Home Attendance (2000-2009): 6,709,971 The Team & The League
  3. 3. Above: Matthew McConaughey & Lance Armstrong enjoying a game Right: Clint Black throwing out the first pitch Above : Dennis Quaid & former Express Skipper Jackie Moore Below: Roger Clemens warming up in 2006 The Dell Diamond – the place to be!
  4. 4. Right : Reid Ryan, Musician Robert Earl Keen, and Nolan Ryan Below, Right: Ron “Papa Jack” Jackson, Hall of Famer Jim Palmer and Jackie Moore Below, Left : Reckless Kelly performs the National Anthem The Dell Diamond – the place to be!
  5. 5. Ownership Ryan-Sanders Baseball, the ownership group of the Round Rock Express and Corpus Christi Hooks Baseball Clubs includes the following members: Nolan Ryan Don Sanders Reid Ryan Reese Ryan Jay Miller Roger Clemens Andy Pettitte Don Baylor Spike Owen Craig Biggio Jeff Kent Brooks Kieschnick Ryan-Sanders Baseball has emerged as a successful ownership group as the parent company of the Houston Astros' top two minor league affiliate teams. The group was awarded the Businessmen of the Year Award, presented by Minor League News in the fall of 2004 . In 2008, the annual survey by Sports Q Scores found that Nolan Ryan was cited as the 3 rd most recognizable and well- liked athlete in all of sports.
  6. 6. Not Just Baseball… The Dell Diamond is home to numerous events throughout the year. Overall, more than one million people come to the facility annually. Not only is it the multi-purpose complex home of the Round Rock Express, but it also provides businesses, charities and private citizens a place to meet, organize and celebrate. For your business, that just means more exposure in our year-round facility! Willie Nelson – concert at The Dell Diamond on August 4, 2009
  7. 7. Kellie Pickler @ Freedom Fest concert Jerry Jeff Walker leading the 7 th Inning Stretch Above : John Mellencamp @ August 4 concert
  8. 8. August 4 concert crowd
  9. 9. Relay For Life Astros Caravan Luncheon – Jeff Bagwell and Milo Hamilton Clint Black Concert Rudy’s BBQ Commercial
  10. 10. Media Coverage The Round Rock Express and The Dell Diamond have been covered widely by local, regional and national publications and networks. A unique blend of ownership, affiliation, market, facility and success have made the Round Rock Express the talk of baseball.
  11. 11. Round Rock, Texas: Named # 7 of Best Places to Live by Money Magazine in August 2008
  12. 12. Austin/Round Rock, Texas: Named # 2 of Best Cities to Do Business 2008 in Inc. Magazine in July 2008
  13. 13. Awards <ul><li>Top Minor League Venue for two consecutive years by Minor League News </li></ul><ul><li>The Larry McPhail Trophy </li></ul><ul><li>Baseball America “Best Double-A Ballpark” </li></ul><ul><li>Baseball America “Freitas Award” – Top Double-A Franchise </li></ul><ul><li>Texas League Organization of the Year </li></ul><ul><li>Round Rock Chamber of Commerce Business of the Year </li></ul><ul><li>Minor League News Business of the Year </li></ul><ul><li>Baseball America Minor League Organization of the Year </li></ul><ul><li>SportsTicker Minor League Organization of the Year </li></ul><ul><li>Topps’ Minor League Organization of the Year </li></ul><ul><li>Texas League Field of the Year </li></ul><ul><li>Texas League Attendance Record </li></ul><ul><li>Double-A Attendance Record </li></ul><ul><li>Greater Austin Chamber of Commerce “Commitment to the Community” Award </li></ul><ul><li>Greater Austin Hispanic Chamber of Commerce Capital of Texas Award for Sports & Recreation </li></ul><ul><li>Jackie Moore – Texas League Manager of the Year, Minor League Manager of the Year, Baseball America Manager of the Year </li></ul><ul><li>Jay Miller – Baseball America Executive of the Year, Texas League Executive of the Year, Sporting News Executive of the Year </li></ul>
  14. 14. Round Rock has become known as a proving ground for major league talent. Express alumni include: Express Today, Astros Tomorrow Ezequiel Astacio Jason Hirsh Jason Lane Cody Ransom Eric Bruntlett Chris Burke Morgan Ensberg Carlos Hernandez Charlton Jimerson Wandy Rodriguez Chris Sampson Luke Scott Willy Tavaras Brad Lidge Scott Linebrink Roy Oswalt Tim Redding Round Rock has also hosted many rehab starts for Astros players, including: Roger Clemens Andy Pettitte Lance Berkman Brandon Backe Jeff Kent
  15. 15. The Fan The Round Rock Express averages over 8,700 fans a game. These people are mostly college educated with families. They are consumers that are the perfect demographic for your business to target for market branding. <ul><li>Who is the Express Fan? </li></ul><ul><li>73% are married </li></ul><ul><li>78% have children </li></ul><ul><li>57% are over the age of 40 </li></ul><ul><li>75% are college educated </li></ul><ul><li>52% have a household income over $75,000 </li></ul>Where does the Express fan live? 57% reside in Travis County 36% reside in Williamson County 7% reside in outlying counties Source: Scarborough Research
  16. 16. The Fan <ul><li>76% of Express Fans are between the ages of 25-59 </li></ul>Source: Scarborough Research <ul><li>50% of Express Fans have at least one child in the household. This is 15% more likely than the market average </li></ul><ul><li>85% of Express Fans have a household income of $35,000+; Over 2/3 have an income of $50,000+ </li></ul><ul><li>One out of every four households in the Austin DMA with a household income of $100,000+ attends Round Rock Express games </li></ul>
  17. 17. Sponsors The success of the Express has opened the door for many national and regional companies to do business in the Round Rock community for the first time. Whether it is entertaining clients in a luxury suite, renting the facility for a company picnic or filming a national television show, the lure of The Dell Diamond is the common thread that leads these companies to Round Rock and it is the community’s positive atmosphere that makes them stay. Express sponsors range from Fortune 500 companies to local businesses. The draw for most companies is the Express’ positive image in the community and the large number of people attending ballgames with expendable income.
  18. 18. Signage <ul><li>Outfield Tri-Vision </li></ul><ul><li>8 feet high by 30 feet wide </li></ul><ul><li>$15,000 per season </li></ul>
  19. 19. Signage <ul><li>Home Run Porch Wall </li></ul><ul><li>4 feet high by 25 feet wide </li></ul><ul><li>$10,000 per season </li></ul>
  20. 20. Signage Roof Signage $10,000 per season
  21. 21. Signage <ul><li>Concourse Signage </li></ul><ul><li>4 feet high by 6 feet wide </li></ul><ul><li>Back-lit </li></ul><ul><li>$5,000 per season </li></ul><ul><li>InField Banner </li></ul><ul><li>2 feet high by 10 feet wide </li></ul><ul><li>$4,000 per season </li></ul>
  22. 22. Signage <ul><li>Home Run Porch Signage </li></ul><ul><li>10 feet high by 23 feet wide </li></ul><ul><li>$20,000 per season </li></ul>
  23. 23. Signage <ul><li>Auxillary Scoreboard </li></ul><ul><li>2 feet and 3 inches high by 8 feet wide </li></ul><ul><li>$6,000 per season </li></ul><ul><li>Picnic Area Naming Rights </li></ul><ul><li>$15,000 per season </li></ul>
  24. 24. Signage <ul><li>In-Game Digital Display </li></ul><ul><li>In-Between Inning advertising </li></ul><ul><li>State-of-the-Art LED Technology </li></ul><ul><li>$5,000 per half inning </li></ul>
  25. 25. Promotion Night Sponsorship <ul><li>First Pitch </li></ul><ul><li>100 Reserved tickets </li></ul><ul><li>150 Berm tickets </li></ul><ul><li>Your logo on the selected premium giveaway </li></ul><ul><li>Inclusion in all advertising of the event </li></ul><ul><li>Promotion Night Sponsorship $10,000 </li></ul>
  26. 26. PlayBill Advertising <ul><li>Your advertisement appears in the Souvenir PlayBill for all 72 Express home games </li></ul><ul><li>The Round Rock Express will distribute 100,000 PlayBills during the course of the year </li></ul><ul><li>Full Page - $3,500 </li></ul><ul><li>Half Page - $2,000 </li></ul><ul><li>Coupon ad (1/6 page) $1,500 </li></ul>Radio Advertising <ul><li>Your spot airs the entire 144 game Round Rock Express schedule – both home and away games </li></ul><ul><li>Play by play action brought to you by veteran announcer Mike Capps </li></ul><ul><li>Thirty-second spot - $2,500 </li></ul><ul><li>Nightly Feature - $1,500 </li></ul>Print/Radio
  27. 27. Season Tickets <ul><li>Reduced ticket prices </li></ul><ul><li>Control your account online – E-mail your tickets to guests, etc. </li></ul><ul><li>Unused tickets may be exchanged for tickets to a future game </li></ul><ul><li>Complimentary parking pass for every two Full Season tickets purchased; discounted parking available for Fireworks Package </li></ul><ul><li>Season Ticket Holder “Meet the Express” Day for Full Season Ticket Holders </li></ul><ul><li>Express Cap and Pin for Full Season Ticket Holders </li></ul><ul><li>Rewards Coupon Book for Full Season Ticket Holders </li></ul><ul><li>Exclusive 2010 Full Season Ticket Holder Jersey for each seat if paid in full by January 15, 2010 </li></ul><ul><li>Box Season Tickets - $550 </li></ul><ul><li>Fireworks Package Season Tickets (19-game package) - $175 </li></ul>
  28. 28. Party Suite <ul><li>The Party Suites are located in the United Heritage Conference Center, along the first base line </li></ul><ul><li>Rental includes buffet, beverages & a keg of beer in air-conditioned comfort, seating in a banquet-style setting in the 1800 square-foot party suite for 75 guests plus 75 reserved seats in the ballpark </li></ul><ul><li>Weeknight Rental: $2,200, Friday/Saturday Rental: $2,500 </li></ul>Pool & Spa <ul><li>The Pool and Spa is located above the grassy berm overlooking right field, putting you on top of the action </li></ul><ul><li>Rental includes buffet, beverages & keg of beer in the pool area for 50 guests and 50 Pool and Spa tickets </li></ul><ul><li>Nightly Rental - $1,700 </li></ul>Party Areas
  29. 29. Party Deck <ul><li>Located on the luxury suite and club level, the covered Party Deck overlooks the field on the first base side of the stadium. Perfect for company outings or for family and friends </li></ul><ul><li>Includes Buffet, beverages and beer- all for 30 people </li></ul><ul><li>Nightly Rental - $1,100 </li></ul>Party Porch <ul><li>Located on the luxury suite level, the Party Porch, covered with a sunshade, overlooks the field on the third base side of the stadium. Also perfect for company outings or for family and friends </li></ul><ul><li>Includes Buffet, beverages and beer- all for 40 people </li></ul><ul><li>Nightly Rental - $1,500 </li></ul>Party Areas
  30. 30. Skybox Suite <ul><li>The Round Rock Express will be offering a luxury suite that can be rented on a nightly basis </li></ul><ul><li>20 Luxury Suite tickets included in package </li></ul><ul><li>Nightly Rental: $1000 </li></ul><ul><li>Located between the United Heritage Center and the Pool and Spa, the picnic area features a tented food service area, picnic tables and a Rainbow Play Systems’ children’s activity center. Buffet, beverage & a keg of beer included. </li></ul><ul><li>Nightly Rental - $1,500 for 50 people </li></ul>Picnic Area Party Areas
  31. 31. Intel Club <ul><li>The most exclusive seating in the ballpark </li></ul><ul><li>Full Service Sports Club on the Suite Level of The Dell Diamond </li></ul><ul><li>$500 for 10 people minimum </li></ul>Party Areas
  32. 32. <ul><li>Any food product must be four ounces or smaller </li></ul><ul><li>The Round Rock Express reserve the right to refuse products that are in conflict or not in the best interest of the Round Rock Express </li></ul><ul><li>Inside sampling, depending on product - $3,000 per game </li></ul><ul><li>Outside sampling, pre-game only - $3,000 per game </li></ul>Sampling
  33. 33. Terms and Conditions <ul><li>This proposal is submitted to potential sponsors on a non-exclusive basis and the Round Rock Express reserves the right and ability to present all inventory elements, rights and privileges to other potential sponsors. </li></ul><ul><li>All inventory elements, rights, privileges and conditions contained in this proposal are subject to availability at the time of the final agreement. </li></ul><ul><li>All prices are net to the Round Rock Express. </li></ul>